What skills would you say you’ve learned or have improved on since starting Bakerella.com?
Photography, baking, writing, stepping out of my comfort zone… all the time.
How does the content of one of your blog posts today differ from your posts when you first began?
In the beginning I basically put a photo on the blog and said, “Hey look at this, hope you like it.” And now I post many more pictures and instructions on baking and decorating. Sometimes too many. But I want to make sure readers of the site feel like they can do it too.
You’re book Cake Pops has been printed in four languages and been on The New York Times Best Sellers list. Tell us a bit about the process of having a book published.
In 2009, almost two years after starting my blog, I was approached by a publisher Chronicle Books. I initially thought I would just put it together myself because I had most of the designs done, but I knew I would never give myself a firm deadline. And I really wanted to have it available in a bookstore instead of shipped from my garage.
However, even though I had all the designs done, the book process still took over a year. After all, I still had to write the book, go through the editing process, the layout and design approvals, and have it printed in plenty of time for the holidays. It came out at the end of 2010.
At what point did you feel successful as a blogger?
Probably when I was invited to be on the Martha Stewart Show.
And as an entrepreneur?
When I saw my book on the shelf in the bookstore for the first time. Wow!
What one piece of advice would you offer new bloggers?
Be nice. Comment on others blogs. I’ve met a lot of great people just through commenting. Post regularly. It doesn’t have to be everyday, but enough so people know you will be back. Try to take great pictures.
What cake pop design are you most proud of?
The cupcake pop because it really started the whole craze. And as far as characters go, the Mr. Potato Head I made still amazes me.
What accomplishment are you most proud of?
Being on The New York Times Best Sellers List. Especially since prior to creating cake pops, I never even thought twice about writing a book. So surreal.