Features > Career > Crystal Gentilello of Rue Magazine > Page 1

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Crystal Gentilello of Rue Magazine

When life took Crystal Gentilello halfway around the world to Italy, she found inspiration in the most surprising place: herself. It was there, living amidst the rich culture and storied history of cities like Rome and Perugia that Crystal, in her early twenties at the time, discovered the key to life’s next chapter—belief in her own strength and bravery.

After spending three years living abroad, Crystal returned to the States, where she traded one city for the next, putting down roots in every corner of the U.S. All told, this 28-year-old globetrotter has lived in ten cities—everywhere from San Diego, Houston, and Miami to Las Vegas, Seattle, and Boston.

Along her journey, Crystal moved to Chicago, where she harnessed the lesson she learned in Italy and, together with blogger Anne Sage, created her dream job, launching the digital lifestyle magazine, Rue. Creating Rue required a leap of faith: it wasn’t until two months into their partnership that Crystal met her San Franciscan co-founder at a photoshoot in New York City. Now well over a year since their first issue hit virtual newsstands, Crystal has made yet another move, this time finding her heart and home in San Francisco.

At the helm of one of the most recognized online glossies, Crystal—along with a list of talented writers, designers, and photographers—has made her way into the hearts of countless Rue readers. With each issue, she and her team promise enough inspiration and direction to enable any reader to create her most stylish life. We were thrilled when the magazine maven welcomed The Everygirl into her home—and agreed to share the journey that led her across the world, and ultimately to living the life she loves.

Full name: Crystal Gentilello
Age: 28
Current title/company: Co-founder & Editor in Chief of Rue Magazine
Educational background: Bachelor of Arts from Tufts University with a double major in English and Italian
Current city: San Francisco

Previous cities you’ve lived in:
Before finding my beloved San Francisco, I was a bit of a modern day nomad: San Diego, Houston, Miami, Las Vegas, Seattle, Boston, Perugia (Italy), Rome (Italy), Chicago, and at long last, San Francisco!

What is the most valuable lesson that you learned while living abroad? How much time did you spend in Italy?
My three years living abroad in Italy are one of my proudest accomplishments. When you pluck yourself from all that is familiar, comfortable, and representative of “home,” you are forced to dig deep, find your strength, and confront who you really are. The most valuable lesson I learned through it all is that my strength and my courage will carry me far.

You moved from Seattle to Boston to Rome to Chicago and now San Francisco. When and how long did you live in each city? What prompted all of the moves?
Well, I spent the majority of my childhood in Seattle, which was a beautiful, wonderful place to grow up. But I always had lofty dreams of going to the East Coast for college, so I applied to schools soley in Boston and New York City. I was curious to experience a new part of the country and to meet people from different places. After receiving my offers, I choose Tufts and had a fantastic time going to college in Boston (NYU was a close second choice). I moved to Rome upon graduation after a year abroad in Perugia changed my life forever. While there, I fell in love with the language and the culture, and promised myself I’d go back and live there after graduating and that’s exactly what I did. I had such open minded and supportive parents. After two amazing years in Rome, I accepted a job in publishing in Chicago and eventually moved to San Francisco three years later after starting Rue to be closer to my cofounder, Anne.

When making plans to move to San Francisco, did you consider any other cities?
I really wanted to move to New York City at first, but when I really thought about it and was honest with myself, that wasn’t the life I wanted. I wanted to live in a city I was in love with, that was beautiful, and that felt like home. San Francisco was that place for me and I’ve been completely enamored with my city ever since arriving!

How did you go about meeting people and making friends?
I was lucky enough to already know quite a few people in San Francisco before moving here so the transition was quite easy. Plus, people in San Francisco are incredibly open, warm, and welcoming. I’ve found it easier to make friends here than any other city I’ve lived.

How has your most recent move to San Francisco affected your career aspirations? Did any of your past moves significantly affect your career path?
Growing Rue in San Francisco has been a total joy. Because we are in the mecca of start-ups, what we’re doing is nurtured and embraced in this city. I’ve found that it’s also who you meet and the networking you do largely affects your career path, not just where you are located.

What was the most challenging aspect of your move?
Honestly, it has all been pretty magical. I got here and everything just clicked, both in my personal and professional life.

What is your favorite thing about living in San Francisco? Least favorite thing?
There’s a subtle sophistication about San Francisco and I love that about this city. It’s hip, forward thinking, and always stimulating, but it’s not a flashy city. Least favorite thing? I don’t have one yet!

What advice would you have for anyone considering relocating to a new city?
Go where your heart is calling you to go and where you feel most alive. Not where you think you “should” go.

What inspired you to start Rue?
I wanted to create my dream job, instead of waiting for someone to give the opportunity to me.

What was the most challenging aspect of starting Rue? The most rewarding experience?
In retrospect, I’ve loved every moment about starting Rue, even the challenging times. When you start your own business, the learning curve is steep, but that’s what I love: you’re forced to step up to the plate and grow in ways you wouldn’t normally be forced to grow.

What are the greatest challenges of running your own business? Do you ever miss the stability of working for someone else?
Running your own business is not made for the weak of heart. You have to have faith and strength when others doubt you or what your doing. As well, you have to find a way to be profitable. It can look glamourous at times (and yes, we are incredibly fortuanate at Rue), but at the end of the day, it’s about the bottom line and if not, then you’ll quickly go out of business. At times I do miss the stability of a corporate job, but at the end of the day, wouldn’t change it for the world. All the ups and downs are more than worth it.

What is one thing you now know that you wish you knew going into the process launching Rue?
That all the stretching and growing would ultimately make me a stronger, happier woman. So power through those moments with a smile on your face.

Describe your average work day or week (in terms of hours, travel, e-mail, calls, working with co-workers/designers, etc.):
I wake up at about 7am and go to the gym to work out for 45 minutes. I get home, shower, then hop on my laptop to begin the work day. I usually have a few conference calls scheduled each day and spend my time on editorial work, the business side of Rue, and talking with the our staff and contributors. In the evenings I like to unplug and give undivided attention to my personal life (my relationship, my friends, my family, etc.). But of course, when you have your own business you have to be on call 24 hours and sometimes there’s no way around that.

What advice do you have for girls looking to make it in online media?
Grow your online presence through various social media channels (twitter, facebook, pinterest, instagram) and network network network!

What advice would you give your 23-year-old self?
Truly believe that you can accomplish your anything you put your mind to, because you can! The only one between you and your success, is yourself.

Andi Hatch Crystal Gentilello Elizabeth Duszynski
  • http://twitter.com/CaitPBrown Caitlin Brown

    Such an inspiration on so many levels. Travel, career, and a gorgeous home. I think I wanna be Crystal when I grow up.

  • Ksasek79

    Another amazing woman and amazing story. I love Rue.

  • Kate O’Hara

    great article, so inspiring!  Love

  • Ashleigh @ Jolie Jouel

    Love Rue and love her! Such thoughtful and inspirational answers.

    joliejouel.blogspot.com

  • http://www.stonetextilestudio.com/ Elizabeth

    Such an inspiring feature!  I love Rue.  Crystal’s home is beautiful.  

  • http://twitter.com/SandraVee01 The Vee Bee Diaries

    I enjoy these editorials and the amazing women you feature. Crystal has that bravery and drive to succeed that I hope to build someday. Thank you for the inspiration yet again.

  • Susan Hager

    I admire Crystal so much! Rue is such an amazing magazine and she’s definitely admirable for everything she’s done to get this point! (and I’m obsessed with her apartment!)

  • http://www.facebook.com/ashley.kaposta Ashlina Kaposta

    Crystal is such an inspiration to young women everywhere! Never have I met such beauty on the inside and out. LOVE YOU twinsy!!!!!! (this totally makes me remember our conversations when we first met…) xoxo

  • Michelle

    Not a huge fan of Rue but this feature is great and is an inspiring story.

  • AK

    ThankU for the inspiring words… would love to meet you soon Crystal :)

  • Michele K

    Would love to see more pics from her home . . . it is beautiful!

  • http://www.justmytypeblog.blogspot.com/ Ann Michele

    this is just what i needed to read today! thanks for the inspiration, crystal! you’re truly an amazing woman!

    xoxo! amk

  • http://www.renaewest.com/ jessica

    Crystal is so inspiring and her home is so amazing!!  Thank you for the fantastic feature.

  • Rachel

    I absolutely love these profiles.  The questions you ask provide incredibly helpful answers for women in their 20s.  I appreciate the mix of professional questions and the short, fun profiles found in the photos.  Just wanted to say thank you! =)

  • http://www.prettyhautemess.com/ Cori Magee

    Such an inspiring read… I love RUE!! Keep up the great work Crystal :)

  • HilaryInspired

    Lovely feature! Every new thing I learn about Crystal makes me admire her even more. Thanks for sharing!

  • http://twitter.com/SeraMichael Sera Michael

    I just love Rue and am so inpsired by reading articles featuring successful, young, entrepreneurial women. Thank you! 

  • http://winewithlunch.wordpress.com/ Kelsey

    I studied in Italy, too! It was amazing and taught me so much about myself. Great article!

  • Erin Redmond

    Another great interview. A true testament that if you set your mind on something you can accomplish it!

  • PaulCCarter

    Such an inspiration!

    http://goo.gl/6Gssk

  • http://littlebitsoflovely.blogspot.com.au/ Rachel {little bits of lovely}

    Crystal is so inspiring + has amazing style! So fun to learn more about her journey.

  • http://www.heatherpranitis.blogspot.com/ Heather Pranitis

    Wow! The timing of this post in my life right now is very powerful (with your message and key points, on a few “specific” things) and the inspiration behind it. Thank you so much for sharing all of this. I need to go where my heart is…thank you!

  • http://twitter.com/GlocalGirl Jeanelle R.

    This was an amazing post, I got goosebumps reading it because I can {very] much identify with your modern nomad life…

    In the past 4 years I went from Los Angeles (undergrad) to Barcelona (graduate school) to Amsterdam (love/work).  Being abroad FORCES you to grow up in ways you never knew you could.  You are constantly learning: from the language, to transport, to food, to cultural differences and perhaps most importantly – in nurturing yourself.  Thank you for this feature!!

  • http://twitter.com/themagpiegirl vicki

    fab interview! So inspiring to hear from women who just went out and made their dreams happen!

  • Teryl

    Shouldn’t Crystal be a model in Rue… I think so!

  • daphnebrunelle

    Wow, this story really “hits home” as they say. Having lived in various countries in the past years have enabled me to get outside my comfort zone and really discover myself and what I am capable of. When she says that this is when you “confront who you really are”, I could not have said it better! It made me more of a creative individual and I love it. Very inspiring read indeed. 

    deeandduke.com

  • Anne Book

    Great questions.  Great answers.  Great girl.

  • kate {Domestikatedlife}

    Great interview, didn’t know Crystal went to college in Boston! 

  • http://twitter.com/tracey_c Tracey Corcoran

    I loved the last question!! Because us young girls can be inspired by many things around us, but ultimatley we will find that it is us, our personal self, that can be the drive and the passion that pushes us to our goals. Well done!

  • http://twitter.com/bearseatberries BearsEatBerriesPress

    Thanks for the great interview! She’s so inspiring. And I had no idea we were the same age. It gives me courage and hope in continuing my own business!

  • http://emmagwillim.com/ Emma Gwillim

    “I wanted to create my dream job, instead of waiting for someone to give the opportunity to me.”  If ever there was a quote to inspire, here it is!!

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