Features > Career > Emily Henderson of Secrets of a Stylist > Page 1

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Emily Henderson of Secrets of a Stylist

Dog walker turned reality show winner turned TV show star isn’t a career path you hear of very often. But over the past ten years, LA darling and interior stylist Emily Henderson has accomplished just that.

After earning a liberal arts degree in Oregon, Emily, like so many creative dreamers before her, moved cross-country to pursue life and success in the Big Apple. But without any clear career direction and bills to pay, she took on a number of odd part-time jobs (bartending and dog walking) before landing a position at Jonathan Adler. From there, she connected with stylists and signed on as an assistant after much persistence. Fast forward to 2009, Emily applied to be on HGTV’s Design Star, won, and has since been producing her own show for the network, Secrets of Stylist, works full-time for herself, and has garnered design enthusiast fans across the nation (including a number of celebrity fans!).

We are so grateful Emily was willing to not only share her story with us today, but she also invites us into her office.

Full Name: Emily Henderson
Age: 33
Current Title/Company: Home Style Expert, Host and Designer of Secrets from a Stylist on HGTV, Writer/producer of daily style blog Emily Henderson
Educational Background: Degree in History and English from University of Oregon
Year you started your business: 2007

What was your first job out of school and how did you land it? 
Dog walker. However did I land that job? I had moved to New York not knowing what I wanted to do so I was bar tending at night, walking dogs during the day and taking design classes in between. It sounds like a shit job, pun intended, but it was pretty great. I just hung out with dogs all day, and i knew all of them and had real relationships with them so it was a strangely great job.  And yes at times 5 at a time, just like the movies.

How did you get involved in prop styling? What does that work entail? How is it different from the design work you do now? 
I started working at Jonathan Adler and quickly met stylists that rented pieces from them so I sent them all my resume with a very compelling cover letter (which worked, not the resume) and I started assisting. I assisted an amazing stylist, Cindy DiPrima, for 4 years who taught me everything.  The work is a big combo of shopping, schlepping, resourcing, obsessing, getting options, schlepping, crafting, composing on set, getting options, packing, unpacking, coordinating, arranging messengers, doing returns, and schlepping. It’s a lot of work but a LOT of schlepping.  You literally wouldn’t believe how many bags I can carry at a time in New York. I would walk into dinner with my friends with 12-13 bags, all too small to messenger individually (because that’s $80 a pop) so it just made sense to carry them. On set the stylist is responsible for everything you see: the wall color, flooring, every piece of furniture, accessory, and flower. We set everything up and then the photographer, art director, photo editor, client, and stylist tweak things until it’s obsessively perfect.

As far as how it’s different now, there are a few things: 1. I don’t obsess about the teeny things as much. I used to splurge, like $70 for the most perfect spoon because that spoon was going to really make the shot. But for TV the small stuff doesn’t show up, so it’s just a waste of money. Instead I splurge on big impact pieces, or dare I say ‘wow’ factors. 2. As a host of the show, I get credit for the work. I find it baffling that stylist aren’t more revered and credited by the magazines or ads that they work so hard on.  So there is more satisfaction when you see your name (or face) on something. 3. With real homes things aren’t torn down immediately after they are shot so you have the emotional reward of actually improving people’s homes and lives. 4. But unfortunately in real life things have to be more functional. On set as a stylist you can rig drapery with duck tape, you don’t have to really know all the different window treatment options, how to properly install them or care for them. A stylist cares way more about how things look and the feeling a space projects in one particular shot, whereas a designer you have to think about how things function, the needs of the homeowners, that the amazing brass trunk with some protruding shards of metal can’t actually be in the home with the two year old.

How did you decide to apply to be on Design Star? What was that experience like for you?
I was a big HGTV fan but I didn’t feel like there were very many shows that were very ‘me.’ But I really had no intention of changing it; I wasn’t a big ‘I should be on TV’ person. But when we saw the post for design star auditions (on Craigslist), Brian insisted that I audition. The whole thing was totally nuts.  It was a 6-week adrenaline rush. 5am – 12am everyday, quarantined from all contact with friends and family, competing every day for your dream job. All said and done I do think that I was the right person for the job (although my friends Dan and Casey could have taken it at any point), but man I still can’t believe I won. I was pretty terrified and had wildly less confidence than I do now. It was an incredible experience that I’m obviously extremely glad I did. It totally changed my life, propelled me toward success, and gave me the validation to really make things happen.

How did winning Design Star change your career?
It totally propelled me into a career that I had no idea that I wanted. It’s opened a million doors, gave me tons of validation, made me financially stable, and I even got better hair. It’s just pretty much the best thing that I’ve ever done.

What are some of the challenges you face in producing your own show, Secrets From A Stylist, and running a successful design business?
Figuring out how to profit is hard–especially when you love what you do and you love your clients. I tend to always want to throw services in for free or not properly charge for my time because it’s so fun so it doesn’t feel like a job, but ultimately it is my job, and I have a staff that I have to support. Figuring out how to qualify and quantify creative services is so hard. I’ve made a ton of mistakes this year and have learned some very hard lessons, but I’m super grateful to have learned them; that’s for sure.

Best moment of your career so far?
Being able to be picky by turning down jobs that I just didn’t want to do and 2 years ago would have had to say yes to. It’s weird that saying the best moment is when I said ‘no’ but it means that I’m no longer a slave to my debts and bank accounts, and I’m now more in control of my life. Of course when Jerry McConnell told me that he and his wife Rebecca Romijn Stamos (and their friends) watch Secrets from a Stylist religiously it didn’t hurt either, and made me feel really good. Strange how validating random famous strangers can be. It shouldn’t be this way, but sometimes it just is.

Your blog is so beautiful and well done. How do you maintain frequent posts with so many other priorities? Do you recommend blogging as a marketing tool for other designers?
My blog is absolutely my best marketing tool. It’s totally made my career. It’s also one of my favorite things to do, but I have to make it a major priority or else it won’t get done. It’s what I wake up doing from 7am til 10am every day, and obviously more if I’m shooting.  It could be a full-time job, and this year I’m hoping to make it even more comprehensive with so much more information and more original posts every day.

When looking for pieces for your own home, where do you draw inspiration?
The flea market and Pinterest. I realized that at this point as much as I love a lot of pieces from stores, nothing makes me happier than vintage or one of a kind pieces–otherwise I can get kind of  sick of pieces.

How do you define your design style?
1970′s English grandma from Palm Springs, with a Kevin Bacon’s ‘Footloose’ edge.

What would you say sets your work apart from others? Do you have any advice for other designers trying to find their niche?
I don’t know. I’m picky without being snobby and I’m a perfectionist without wanting things to look too perfect. It’s a weird balance and sometimes I lose it, but making things look effortless is actually a lot of effort, but at times so simple, too. My advice would be to take risks and to use your home as your best portfolio piece–push the boundaries because if you don’t do it for yourself why would your clients let you do it? And we all know we get sick of clients that want a catalog, so it’s our job to show them how things could look… how amazing and interesting they could be and the best way to do this is to use your own home as your best work.

When working with a client, how do you prioritize spending? How do you choose which pieces to splurge on?
Splurge on pieces that set your home apart from others–on unique pieces, conversation pieces, totally one of a kind pieces. This could be a piece of art or a piece of furniture–but don’t spend a ton of money on something that other people will have–save that for the pieces that will make your home look as interesting as you are.

You’ve received lots of praise for your skills at layering design styles. How do you do so in a cohesive manner?
The biggest key is starting with one consistent color palette.  I tend to layer more feminine styles on top of masculine pieces of furniture – that is way easier than layering masculine accessories on feminine pieces of furniture.

Do you have any tips for making the most out of a small space?
Layer more textures than colors–lots of colors and contrast in patterns make small spaces feel even smaller, but layering different tones of minimal colors make rooms feel bigger because they are so much less busy.

What advice would you give to someone looking to break into the business of interior design?
Work for free, do your friends’ houses, start creating a portfolio then apply to design companies as entry level. Oh, and make sure you are obsessed with it and that it’s not just a weekend hobby. Like any career there is a lot of annoying stuff that goes along with the job and you aren’t going to become a millionaire most likely, so make sure you are totally obsessed with design.

Describe your typical work schedule. Do you work many nights and weekends?
I officially work probably 7–4 every day, but then I relax and pin or I go shopping or I write a post–which are all work, too. And then the weekends are full of flea markets, thrifting, and writing the fun posts. So officially I work around 70 hours a week, but honestly so much of it feels like fun that I don’t notice it. I definitely don’t feel like a workaholic, but I probably am.

What advice would you give to your 23-year-old self?
I wish I had gotten more skills and studied something more practical. I’m now teaching myself Photoshop, Powerpoint, and Excel, and it really sucks to have to learn at 33 by yourself. If you are going to pursue an artistic/design career you have to know all the Adobe Creative Suite software, graphic design and all social media platforms that go along with it. Plus, take a few business classes, please. I didn’t. I just knew how to shop, and I got into styling way before it was so trendy so I got a job, but nowadays you HAVE to have more practical skills. And forget majoring in liberal arts (I majored in English and History) unless you are 100% convinced you want to teach or write. I don’t want to say it was a waste of time, but I don’t know what I was thinking. I wish I could go back and double major in interior design and journalism or marketing. Oh, and open your mail. I was so broke that I avoided my bills thinking that some sort of finance fairy would take care of them. They didn’t, and I got into trouble. Open your mail!

  • Abby Blaire

    I absolutely adore her! Fabulous feature! 

  • pixiedust8

    I totally have a girl crush on her, since she seems so laid-back and cool. The one thing I don’t agree with (but then, I’m not a stylist on TV) is that your major matters, because 1) I think liberal arts teach you how to think and 2) technology changes so quickly that I think certain degrees are mostly outdated in a decade or so. You can learn all that stuff on the job (although I do think you should take classes in photoshop, etc).

    My current job involves technology that didn’t even exist 10 years ago.

    • http://lisasanchez.me/ Lisa Sanchez

      I definitely have to agree with you on this one!

    • Lori

      Agree!

  • Ali Bloom

    I love her style! She is fabulous!

  • girlygirl

    I love Emily! I’ve been following her blog for a while, so I’m happy to see her featured here.

    I just wish this was edited before posting, especially the captions. 

    • http://twitter.com/HelenaMarie Helena Swyter

      You mean the alt text?

    • http://bethsblueroom.blogspot.com/ Beth C

      This! I love Emily and her show–she’s so much fun to watch and so very talented. But I can’t read her blog because it’s so full of typos. Hire an editor, Em, please!

  • http://sarahssweetsblog.wordpress.com/ Sarah

    i’ve been reading emily’s blog since before she was on design star, and she’s a bright light in a world of interior design blogs where everything looks and sounds the same. honest, hilarious, and insanely inspirational – thank you for featuring her! 

  • Catherine Ahern

    Love her: her style, her personality, her eagerness to share her “secrets,” everything. 

    Torn on the anti-liberal arts advice. On the one hand, I loved majoring in English SO MUCH. I can’t imagine not having studied that. And I was positive I wanted to teach, at that point, so it made sense. But now I really reget not having taken more (OK, any!) creative and business classes when I had space for electives. Instead I opted for more English and education classes. I’d definitely go back and change that if I could. Once I decided I didn’t actually want to teach, my BA in English and my Master’s in teaching suddenly didn’t seem very impressive–even though they were from a great school and I had a pretty darn high GPA… So I halfway agree with Emily and halfway with pixiedust8. I wish it wasn’t so hard to change gears after college…

    • Stephanie

      Catherine I just had to reply after seeing your post! I too studied English and education. I graduated and taught high school for a few years and then decided it really wasn’t for me. Now I have a degree that many of the jobs I am interested in don’t recognize as useful. I’m looking to switch gears and am applying for some creative programs. It’s scary to go back to school but I feel like it’s my only option! But all that to say, I agree, trying to switch it up from what you’ve studied can be very difficult.

      • Catherine Ahern

        Good luck, Stephanie! I want the best for everyone, of course, but sometimes it’s a tiny bit comforting to know that I’m not alone on this frustrating boat… ;) Hopefully years from now others will look back on our non-linear career paths and think, “That makes perfect sense!” for whatever wonderful job we end up in. (And we will end up somewhere wonderful!)

        pixiedust8, for some reason it won’t let me reply to your comment below… I’m curious when you entered your technical field. Part of me wonders if the trouble Stephanie and I are having is more due to the current job market than our degrees. Maybe you just broke through earlier? Or maybe you just write a better cover letter!

    • pixiedust8

      That’s an interesting take, too. I majored in English myself, but somehow (in one case, almost against my will, but it was take the job or get phased out) in technical positions, and I learned on the job. I think a lot depends on your job. I ended up in the interactive field, so I really needed to learn as I went. (Although, annoyingly, the boss who forced me into the technical job where I wrote code would then criticize me for “not being technical enough” on reviews. I was like, “Uh, no sh*t, Sherlock.” But I was lucky because my coworkers taught me a lot.)

  • Amber

    She’s the real thing! Especially like her “I Wish I Knew How To” answer! 

  • Emily Harden

    I really love her advice to her 23 year old self, usually that answer is full of abstract concepts that inspire me and remind me that everything will be ok, I LOVE that Emily was so practical in her response. 

    And also, she’s just pretty awesome.

  • http://www.stephsblog.me/ Stephanie

    I love this post – it’s so inspiring.  A year ago, I start an event planning company, and I am now branching out into design.  I offer event design, and I am currently teaching myself photoshop because I would LOVE to start offering invitations and stationery.  I will be 30 this year, and it’s encouraging to know it’s never too late to make a move!  Thanks for sharing your experience and good luck going forward!  

  • Ashleigh @ Jolie Jouel

    Love this interview! She has great style :)

    My jewelry and accessories blog: http://joliejouel.blogspot.ca/

  • http://cerrissa.blogspot.com/ Cerrissa

    Loved this feature! She has such a fun laid back personality, it makes me want to move to LA ASAP! 

  • http://twitter.com/HelenaMarie Helena Swyter

    So, I’m a CPA. I love what I do now that I work with small business and creative clients, but it took me forever to get here. I mention that because my advice to little-Helena would be very similar to Emily’s… take some classes outside of your major. While I knew I wanted to be an accountant (yes, seriously) I should have let myself have a little more fun and take some random electives.

    The good thing is, though, you don’t have to stop learning once you leave college. Now, as an adult in Chicago, I’ve taken writing classes, jam-making classes, sewing classes, etc. Conversely, you could take business classes if that was what you needed to be more “well-rounded”.

  • http://bgjournals.com/ mary @ BGjournals

    great photos and great questions, thanks so much for sharing!

  • http://www.facebook.com/profile.php?id=3403440 Tracy Eng

    Great piece on Emily Henderson! Love her!

  • Sentrell Marsh

    Great feature! I love her advice to her 23 year old self.

  • http://thehistoryofever.com/ Brianna

    AGH I lurve her! She’s on my short list of who I women I would want to meet for lunch :)

  • http://www.kimreneeblog.com/ Kim Renee

    I really like what she had to say! Especially the “23 year old advice”! A favorite feature!

  • http://www.sarahmichaelsinteriors.com/ Sarah Michaels

    Thank you for this! I love Emily! I love her blog, her work, her show, her appearances on Design Star. Do I sound spooky? She is very real and very talented. An inspiration. 

  • celesteandpearl.blogspot.com

    What an inspiring story showcasing we all end up doing what we’re meant to do!  I love what Emily says about splurging on larger items rather than small ones – great advice for on OR off tv!  Thank you for featuring her!
    xox Liz {celesteandpearl.blogspot.com}

  • Lillian Davenport

    Ah, yes! Someone in the design field that doesn’t automatically assume hat because they’re creative it automatically qualifies them as a graphic designer… Too often people in creative and artistic fields make this mistake; they create their own branding and websites and end up looking unprofessional. I’m a graphic designer with a 4 year degree, I hardly think that qualifies me to redecorate a room or sew a dress…

  • Christina

    I smiled many times while I was reading this. What an honest and witty designer you are. Hope you live around here so I can hire you to do my home. I am normally a quite reader but his interview gave me so much info, I had to leave a comment. Great work and hope you the best for 2013.  

  • http://healthnut-em.blogspot.com em

    i’ve been such a big fan of emily ever since watching her on designstar-love her snarkiness and beautiful styling. 

  • http://mod-haus.tumblr.com/ j. schiffman

    love emily’s unique approach and fresh perspective.

  • http://twitter.com/maxwelllauren Lauren Maxwell

    Love her. So funny that she applied for the HGTV show off of Craigslist!

  • HS

    Fun read, not to nitpick, but fact-checking goes a long way. Jerry McConnell = Jerry Connell & Rebecca Romijn Stamos is just Rebecca Romijn.

  • Snowangel6084

    I love your style Emily.  Are you returning on HGTV for 2013?  Would you ever be willing to travel to other areas for a home improvement job?  I would love to have you do some home improvement for my husband and I.  Would you ever be interested?  If not would you be interested in emailing me some suggestions for some home decorating ideas?

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