#ItCanWait Campaign & Samsung Galaxy Giveaway

  • Copy by: Daryl Lindsey

I want to challenge you to a little game. The next time you’re out at a restaurant or bar, take a glance around you. How many people in your line of sight are looking at their phones? Unless you’ve miraculously managed to time travel back to the early 1990’s (in which case, take me with you!), my guess is that at least one in three patrons will be staring down at their device or at least keeping it within arm’s reach in anticipation of the next buzz.

When I’m on a date or out with friends, I have trouble keeping my phone hidden in my purse. It’s so easy to pick it up and scroll through my Instagram or Facebook feed, if only to catch up on what I’ve missed really quickly—hmm? What did you say? No, I’m listening. I promise.

Sitting still without the distraction of texting and social media, even while driving, can seem virtually impossible at times.

If staying off of our phones is a struggle when we’re surrounded by people, how hard is it when we’re alone? The answer: Hard. Very hard.

As part two of your challenge, glance to your left and your right the next time you’re stopped at a red light. How many people are on their phones? Sitting still without the distraction of texting and social media even while driving can seem virtually impossible at times. We have developed personal relationships with our phones.

7 in 10 people interact with their smartphone while driving. According to a study released by AT&T early Monday, texting and emailing are still the most common way drivers use their phones, but behind-the-wheel browsing has expanded to include use of social media platforms like Facebook, Twitter, and Snapchat.

The telephone survey, conducted by Braun Research, polled 2,067 U.S. residents between the ages of 16 and 65 who use their smartphone and drive at least once a day. The survey found that 38% of people engage with social media apps while driving. Facebook is the most popular with 27% of drivers using the app behind the wheel.

Most of us are at least a little guilty of this. In fact, if you were to tell me right now that you’ve never used your phone while driving a car, I probably wouldn’t believe you. According to the study, 62% of drivers keep their phone within reach while driving (in the cupholder or on the passenger seat). How tempting is it to reach over and grab your phone while waiting at that red light or cruising on the highway?

We know texting, tweeting and posting while driving is dangerous, and yet we do it anyway. Why? 

Smartphones have created a culture in which distraction is the norm.

22% of participants in the study cited addiction as the primary reason they use social media when driving, suggesting that drivers are often using their phones purely out of habit. Smartphones and mobile apps are amazing, yes, but they have created a culture in which distraction is the norm. We have to be connected at all times or else we start to feel restless.

This is problematic enough when we waste our time scrolling Instagram during dinner dates, but behind the wheel? We put ourselves and countless others at risk. I think that’s something we forget sometimes.

AT&T launched the It Can Wait campaign, which encourages drivers not to text and drive, in 2010. Since then it has inspired 6.5 million pledges against texting and driving, spreading the message that no text is worth a life. “The same simple message applies to other smartphone activities and applications that people are doing while driving,” said Lori Lee, AT&T’s global marketing officer. “Keep your eyes on the road, not on your phone.”

#ItCanWait Samsung Galaxy Giveaway

GIVEAWAY:
Win a fun #ItCanWait swag bag filled with goodies like a Samsung Galaxy S6, an ICW branded phone case, a Beats by Dre Pill, a selfie stick, ICW stickers, a tee and thumb rings, valued at over $1000.

TO ENTER:
• Retweet our giveaway tweet w/ the hashtag #itcanwait
• Create your own tweet that includes the “No ___ is Worth a Life” messaging, as well as the hashtag #ItCanWait, @TheEverygirl_ and @ATT
• Create an Instagram post with a photo that displays what “No ___ is Worth a Life” means to them, the #ItCanWait hashtag, @TheEverygirl_ and @ATT

You can enter up to three different ways!

DEADLINE:
Winner be announced next Friday, May 29 via Twitter and Facebook!

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