With more than 90 showrooms, the New York Design Center (NYDC) is the hub of interior design in the heart of the world’s capital. The constant stream of designers flowing through its revolving doors and the weekly events beckoning the city’s most stylish are meticulously managed by a tenacious team of four in stilettos. Alix Lerman, Leah Blank, Alana Moskowitz, and Tracy Waller comprise the marketing department at the mecca of decor. With a list of responsibilities ranging from event production to website maintenance, it came as no surprise that they are each as organized as they are gregarious and as business savvy as they are sartorial.
MEET THE GIRLS
Name: Alix Melissa Lerman
Title: Director of Marketing at the New York Design Center
Hometown: New York City, NY
Educational background: Bachelor of Arts in Educational Theater from New York University
Tell us about your job and daily responsibilities: As Director of Marketing & Communications, I lead the team responsible for the branding, marketing, PR, events, website, social media, and advertising at the New York Design Center. If it is involves marketing, we do it.
Name: Leah Shoshana Blank
Title: Senior Marketing and Events Manager
Hometown: New York City, NY
Educational background: Bachelor of Arts in Communications from The University of Hartford
Tell us about your job and daily responsibilities: I hold the position of the Senior Marketing/Events Manager at the NYDC, a 16-story interior design center housing over 90 showrooms. Among the many hats that I wear, I am in charge of creating and executing all NYDC events to increase awareness, raise funds for organizations, and celebrate the interior design industry. I coordinate all event logistics, including production schedule, graphics, invites, mailing lists, budget, venue, audiovisual, catering, print materials, gift items, and other event necessities.
Name: Alana Rachel Moskowitz
Title: Design Services Manager
Hometown: Greenwich, CT
Educational background: Bachelor of Arts in Public Relations from Boston University
Tell us about your job and daily responsibilities: I manage the Access to Design™ office at the NYDC. As the Design Services Manager, my role is to work with both designers and consumers to facilitate the use of the trade-only building. Much of what I do is maintaining relationships with the 30 designers in the program, as well as targeting consumers and assisting them on their design projects.
Name: Tracy Ellen Waller
Title: Marketing Coordinator
Hometown: Chappaqua, NY
Educational background: Bachelor of Science in Retailing with an emphasis in Fashion Merchandising from the University of South Carolina, Magna Cum Laude
Tell us about your job and daily responsibilities: I assist my coworkers with event planning and marketing for the building. I help to create editorial information for our website and post event information so that the showrooms get exposure. The department is always bouncing around the city attending different industry events and supporting those who support the NYDC. I get to meet and network with fabulous designers and magazine editors, and picking their brains is something that I get great enjoyment out of.