Uncovering a new brand is a thrill, like finding a hidden treasure! While it’s easy to gravitate to labels that we’re familiar with, I prefer to find new options whenever I can. Besides, nobody wants to run into a clothing clone walking down on the street! These brands have been around for only a handful of years and have created really amazing and fun products. While they may not be featured in Vogue (yet!), it is their unique point of view and interesting perspective that makes them stand out.
source: Sonique Saturday
Pale Violet is the fashion-forward boutique founded by Downtown Los Angeles‘ own Julia Blake. After graduating with a degree in fashion merchandising, she worked in various parts of the fashion industry, which enabled her to learn the business from the inside out. Her boutique includes its own private label designs including this incredibly chic pearl embellished skirt.
source: A Piece of Toast
Based out of Charleston, the Troubadour collection is a reflection of designer Lindsey Carter’s southern upbringing. She cites three major influences in her life: the South, the city, and the sea. Troubadour is known for its laid back yet refined silhouettes and bold prints. After a successful stint with Madewell in New York, Carter moved to Charleston where, in the spring of 2010, she completed her first collection for Troubadour and quickly garnered praise from WWD when she was labeled a “Designer to Watch.”
This asymmetrical striped skirt is my favorite from her fall collection. Pair it with a button-down for the office or a soft sweater for weekend brunch with the girls!
Line + Dot
source: The Spicy Stiletto
Line + Dot‘s mission is to create classic yet eclectic silhouettes that encourage women to express their individuality through the collection of timeless, well-conceived pieces. I love how all of their styles are easy to wear, yet offer a slightly modern aesthetic. Around since 2010, this label aims to create clothing that embraces all things wearable yet glamorous. I am obsessed with this fringe sweater—easy enough to wear to a Saturday farmer’s market or on a morning coffee date!
source: Crystalin Marie
Jamie Lim, the brand’s founder, grew up in East Asia and traditional craftwork was ever-present during her upbringing. Established in 2008, Kayu was created with a desire to maintain this authentic, cultural work and also avoids any and all mass-production factories. She works directly with artisans to create unique and beautiful bags and products and a percentage of the proceeds are donated directly to creating opportunities for craftspeople in developing nations. This woven pouch will be the star of any outfit and this velvet clutch is a wardrobe staple.
source: Style Charade
When a Beyoncé wears a brand (and the price point doesn’t break the bank) it’s time to take notice! Endless Rose is a Los Angeles label that was founded in 2012 and focuses on sophisticated design and craftsmanship. This detailed blue lace dress is under $100 and is perfect for the fall. Pair it with tights and a blazer once the weather cools down!
source: Craft and Couture
Founded in 2013, the mission of Modern Citizen is to make modern, refined style accessible without sacrificing quality. Their pieces are elevated, easy to style, and designed to look effortless. Jess Lee is the woman behind it all; she gained much experience at Gap, Inc. before launching this e-commerce venture. Each Modern Citizen piece strikes an amazing balance between classic and modern, current and timeless. This sleeveless trench is at the top of my wish list—I already have a half dozen outfit ideas to use it with!
source: What the Chung
The goal of this young brand is to make high-fashion style attainable in an effortless way. Blaque Label does an amazing job at taking each season’s best trends and expertly using them so that their looks remain practical. Not only do these affordable creations mix and layer well, they stand the test of time with their classic silhouettes. One of my favorites is this navy belted jumpsuit: so versatile and chic! I love the cropped sleeves and tailored cut.