Kirra Wallace

Director of Shop & Merchandising

Kirra is the Director of Shop & Merchandising at The Everygirl Media Group, where she leads the strategy, growth, and creative vision of The Everygirl Shop. Since joining the company in 2021 as a Graphic Designer, she has grown through the roles of Senior Graphic Designer and Art Director—expanding her scope from visual storytelling to full-scale product development and revenue leadership. With a foundation in design and brand building, Kirra brings a creative-first perspective to merchandising. She oversees product ideation, assortment planning, and the overall customer experience, ensuring every launch feels both thoughtful and commercially strong. Her work blends strong aesthetic direction with data-informed decision-making, bridging brand storytelling and business performance.

Location: Orange County, CA
Education: Azusa Pacific University

Expertise

At her core, Kirra is an artist who believes beautiful, intentional design should feel both meaningful and accessible. She is passionate about creating products that marry timeless design with modern, unexpected details. Her background across graphic design, branding, editorial, and digital strategy gives her a holistic understanding of how creativity translates to growth. She approaches merchandising with both intuition and analytics—balancing visual identity with margin, customer behavior, and long-term brand equity. Kirra is known for thinking expansively, pushing ideas beyond the expected, and building systems that allow creativity and commerce to thrive together.

Experience

Over the course of her career, Kirra has led creative direction, developed custom product lines, and helped shape the evolving visual identity of The Everygirl and The Everymom. She has worked across design, marketing, and business operations—giving her a unique ability to connect creative execution with company-wide strategy.

Prior to and alongside her work at The Everygirl, Kirra has partnered with more than 50 small businesses on branding, visual identity systems, websites, and digital assets. She has designed and launched multiple custom websites and is deeply experienced in Adobe Creative Suite, digital illustration, and user experience design.

Her leadership today reflects that full journey—from hands-on designer to strategic director—combining artistry with ownership and accountability for growth.

Fun Stuff

Outside of work, Kirra finds inspiration in the quiet details of everyday life. She spends her weekends near the ocean—paddleboarding, camping, road-tripping, or walking her miniature dachshund, Scout.

She’s deeply passionate about specialty coffee (and the science behind it), constantly perfecting her at-home coffee bar setup. Europe is a frequent source of creative inspiration, and she travels there whenever possible. If she had to choose one favorite place, it would be Scotland—second only to California in her heart.

About The Everygirl Media Group

Whether she is searching for her dream job or a new city to call home; is saving for a down payment or a ticket to travel the world; is learning to cook or speak another language, she needs a bit of guidance, she wants to be inspired.

She is The Everygirl. This is for her.

Over the past ten years, The Everygirl has grown to become a household name in online media, providing millions of women around the globe with a daily dose of inspiration and guidance. By offering detailed in-depth features, career profiles, relatable first-hand accounts, and how-to guides, The Everygirl inspires women toward leading a well-rounded, financially sound, and stylish life.