As much as I want to be a fashionista who constantly turns heads with a completely singular, individualistic style, the reality is my taste is pretty simple. Oftentimes, the outfit in which I feel the most stylish involves a pair of jeans that make me feel confident and an impeccably fitting white tee. However, one brand has elevated my style to a new level since I became obsessed with it: Susan Alexandra.
And I’m not the only one who’s noticed. No one is usually comparing me to any style icons. If they’re generous, maybe they’d throw a J.Law or Dakota Johnson my way, with their more down-to-earth, casual look. But when I recently got the comparison to Carrie Bradshaw while wearing nothing but a white linen dress and Susan Alexandra, I knew who I had to thank. Here’s how NYC-based accessories brand Susan Alexandra upgraded my wardrobe with their easy-to-style accessories.
Why Susan Alexandra Accessories Are the Perfect Addition to Any Outfit
You can rewear them again and again
Before finding my go-to accessories, I always thought making a statement with your outfit meant it needed to be as loud as possible. Bright colors, eye-catching patterns, and somehow having so many of these pairings that people don’t notice you’re wearing the same outfit over and over again. But I didn’t have to completely reinvent my personal style to bring in a little bit more fun. Small pops of color and items you can rewear time and time again, like Susan Alexandra pieces, are the key. “Accessories are transformative! They are the punctuation on the sentence! They change the tone, mood, and add levity or depth to any look,” founder Susan Korn said. “I can’t imagine leaving the house without bracelets, necklaces, and earrings. They’re my armor, my personality and my joy.”
There is so much personalization
My personal favorite part about the brand is how customizable all of their jewelry pieces are. From chains to charms, you get to act as the lead designer in the process. I know I often get stuck in ruts of ShopMy links and Pinterest outfit recreations, which, while they can be great tools, lead me to feel like I’m wearing someone else’s wardrobe rather than expressing myself through my clothing choices. “In a landscape of homogeneity and dupes, it feels so important to be unique,” Korn said. “Wearing something that’s made solely for you, that no one else on this great big planet has, is so refreshing and so special. We all want to feel special; it’s a basic human principle!”
They can create any mood
My new routine for when I’m feeling stuck, creatively, sartorially, whatever it may be, is roaming the glittering jewel box that is Susan Alexandra’s Lower East Side store. It’s hard to feel down when you’re surrounded by so much color, and it reminds me that style is supposed to be fun. It’s not about tailoring an algorithm to give you the perfect outfit formula or finding an influencer who can deliver an on-trend piece that won’t break the bank; it’s about finding pieces that truly speak to you. Korn put it best when she said to use clothing and accessories like medicine. “Do you need cheer? Wear yellow. Do you want to command attention? Wear red. Going through a breakup? Wear rose quartz over your heart.” At the heart of Susan Alexandra is a sense of joy, one that’s imbued into my desperately deprived wardrobe.
The Best Susan Alexandra Pieces to Add to Your Closet
Bags
Statement bags that will have everyone asking where you got them… without draining your bank account in the process.
Jewelry
From fully customizable pieces to eye-catching designs by Susan herself, Susan Alexandra jewelry is my secret weapon for adding a little more personality to any outfit.
Lauren Blue, Editor & Book Club Co-Host
As an Editor for The Everygirl, Lauren ideates and writes content for every facet of our readers’ lives, from must-read books and behind-the-scenes interviews to beauty products she can’t live without. When she isn’t sitting in an AMC watching the latest buzzy release, she can be found scouring Goodreads for the perfect pick for The Everygirl Book Club. There, she co-hosts discussions with members, debating plotlines, fancasting characters, and, of course, tossing in her own recommendations.
