"Although I’d consider myself an expert in the trends department, when it comes to shopping for swimwear, what’s considered “in” is shockingly the least of my concerns. The reason being that with swimsuits costing upwards of $200 for a matching top and bottoms, not only do I need them to fit like second-skin, I need them to, at the very least, get me through the next dozen vacations—which, in this economy, could mean my entire lifespan. But with summer around the corner (it snuck up on me, too), I have to admit: this year’s swimwear finds are shaping up to be the best I’ve seen in years—so good, I may need to ditch my plain black swimsuit for—drumroll please—a pop of color (daring, I know).
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In many ways, designing unique swimwear presents quite the challenge; however, it’s a challenge that designers plan to take in stride this year with beachwear-centered looks taking center stage at last fall’s swim preview. From Chloé, we saw retro two-pieces layered under tailored jackets; from Miu Miu, sporty, color-blocked one-pieces with pleated bottoms; from Tory Burch, floral petal-tops with coordinating a-line skirts. While the majority of us aren’t shopping designer in this category (if at all), it’s part of a larger message that signifies swimwear’s newfound versatility. So if I’m going to splurge on a new one-piece, I might as well make sure that it can also double as a summer top with a linen skirt or pair of denim shorts. In the same vein, this year’s trends have already trickled down to mainstream retailers in the form of reinvented prints and silhouettes, and unexpected embellishments.
Ahead, I’m diving into this summer’s most popular swimwear trends (pun intended), plus the best ones to shop now.
1. Bold Florals
While a floral swimsuit isn’t exactly groundbreaking, this year’s florals are a fun nod to the ’70s and ’80s—think: hand-painted, wall-paper inspired designs. Watercolor florals are exclusively seen in bright, almost-neon, colors that pay homage to old-school Miami beach vibes, whereas retro florals are most widely seen in muted, dusty shades like washed-out beige and faded teal.
2. Crochet
Stemming from the movement of intentional consumption and individualistic style, consumers are embracing pieces produced with natural materials—swimwear included. It proves the point that, beyond color or print, texture is still capable of making a splash (literally). This year’s textural take is portrayed mostly through crocheted bikinis, as well as a handful of options with intricate beadwork and kitschy embellishments.
3. Petal Cups
If “soft aesthetics” are your vibe, then you’ll love this ultra-feminine silhouette. The barely there, shell-like top accentuates the bust in a playful, romantic way and best of all, pairs well with just about any style of bottom. On this season’s petal-cup docket are ruched, color-blocked, and embellished options galore.
4. Color-Blocked
Color-blocked suits are one of the most-talked about trends for the seasons with their uncanny ability to bridge the gap between beachwear and streetwear. Perhaps the most obvious, and safest, choice is a black-and-white suit, but if you’re looking for something a bit more fun, this season’s options extend to pops of royal blue and emerald green.
5. Irregular Stripes
However season-less they may be, stripes feel most synonymous with summer. As it pertains to swimwear though, this season is less about classic Breton-style stripes and more about irregular, multi-directional stripes. Beyond the usual red and navy motifs, this year’s striped suits are being offered in an array of more colorful cool and warm tones.
6. One-Pieces
A swimsuit with coverage? Say less. Unlike the Speedo-style versions of our yesteryears, today’s one-pieces pack an insanely chic punch. Choose between open-back, low-cut, or high-shine for a suit that looks as streetwear-ready as it is comfortable. Though you could never go wrong with black, it’s the frilly, bustier-style type that I can’t get enough of.