In the age of YouTube, having a job title of “beauty vlogger” is not only acceptable, but also enviable. These online personalities drive the new landscape of makeup distribution, in which a lot of the makeup we want to buy is either high-end or available exclusively online. Understandably, well-known drugstore brands have had to seriously step up their game in order to remain competitive. And they have.
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So before you drop a significant portion of your next paycheck at Sephora, consider some of our favorite new eyeshadow offerings from the shelves of your local drugstore.
If you’re in the market for a Kylie Cosmetics Kyshadow Take Me on Vacation dupe, the Bronzed Nudes from Physicians Formula’s Disco Glam line is about as good as it gets. No, it doesn’t include every single shade that Kylie offers, but it hits every single high note — including the perfect satin teal. The perfect bronze-flecked deep chocolate comes in the easiest application out there in Maybelline’s ColorTattoo Concentrated Crayon. The formula is extremely blendable but with enough staying power to be layered without becoming patchy. This outstanding palette includes not only a range of shades and tones but also brings a variety of mattes, satins, and highly pigmented metallic shadows that will take you all the way from office to after hours. Denim blue came out of nowhere to be 2017’s shade of the summer, and while blue eyeshadow might bring back flashbacks of mistakes you made in junior high, this more grown-up variation of the shade is definitely worth another shot — especially when perfectly paired with muted and tawny matte gray-browns and subtle smokey metallic granite. The perfect smokey eye is one that requires as little fuss as possible. Wet n Wild makes the understated glam utterly foolproof with three perfectly coordinated and super saturated colors in one mini palette. When you first see a bright fuchsia satin shadow on a palette, you might think you’ll never have a reason to brush that one on. But actually, that’s the selling point of this particular mini palette. While a bright crease might feel like a little much for work, you’ll want this palette on reserve for a summer date night. If there is one eyeshadow shade I would beg our lovely readers to take a risk on, it’s burnt orange. I watched this particular shade go completely untouched on several palettes for years, and since I finally gave it a chance, I now struggle to build my eye looks around any other color. Milani offers the perfect intro to the shade by pairing it with blendable metallic gold and bronze. If you’re looking for the perfect purse-sized palette for midday touch-ups at the office, CoverGirl’s Tru Naked Pallet in Roses is definitely the one. Blush, rose, and bronze flatter everyone, and the no-frills packaging makes this streamlined palette perfect for traveling or toting in your purse.
