"I have to admit: When I first heard about the launch of Rhode, I was a little less than excited. Another celebrity beauty brand felt like the last thing the already oversaturated market needed, especially on the heels of what were a whole bunch of—for lack of a better term—celeb beauty-brand flops. Inevitably, though, Rhode’s products made their way across my desk, and once I put them to the test, I was almost instantly on board.
Since its launch in 2022, Rhode—created by model, mom, and general It-girl Hailey Bieber—has dropped perpetually sold-out product after sold-out product. While Rhode’s initial focus was on skincare aimed to deliver the signature dewy, “glass skin” that Hailey is known for, the brand made its first foray into makeup last summer with the launch of the Pocket Blushes. After months of teasing the new product on social media—eagle-eyed fans first spotted Hailey using a new lip product on TikTok last November—Rhode has finally dropped the highly anticipated Peptide Lip Shapes.
I got my hands on the Peptide Lip Shapes early and have been putting them to the test to see if they’re worth the hype—keep scrolling for my honest thoughts.
About the Rhode Peptide Lip Shapes
Not to be confused with a lip liner, the Peptide Lip Shapes are marketed as a lip contour, meant to give the lips a soft sculpt without the obvious harsh line a lip liner might leave. They’re also formulated with skin care ingredients—including the peptides used in their cult-favorite Peptide Lip Treatments—to enhance lip volume and keep them feeling hydrated over time. The product comes in a twist-up pencil that includes a built-in silicone smudger to help achieve Hailey’s signature your-lips-but-better pout.
The Peptide Lip Shapes come in 11 neutral shades and retail for $24.
My Review on the Rhode Peptide Lip Shapes
As a lip liner lover, I was excited to see what made the Peptide Lip Shapes different than the rest of my collection—if anything at all. Since the shades are meant amplify your natural lips, I opted for the shades ‘Press,’ which is a warm, pinky mauve; and ‘Lunge,’ a rosy beige.
While every other liner I own has a pencil-like tip for precise application, the Peptide Lip Shapes’ are both rounder and wider, which really emphasized that their purpose is to contour—not line. Off the bat, the chubbier pencil shape allowed a completely fuss-free application that I noted would actually be possible on the go, unlike my other lip pencils that would require a mirror and a lot of stillness.
Despite being marketed as a natural lip product, I feared that the Lip Shapes would make it obvious that I had used a product to carve out my lip shape—but that didn’t happen. I found the formula to be customizable to how much intensity you’re looking for, which I personally love. I chose to use the shade ‘Press’, and found that one layer gave me a natural look I could wear on no-makeup days, but that it could also be layered for more intensity when I chose. I was also impressed by the color itself, which is a brownish-pink that truly does feel like a similar shade to my lips, just with a little more oomph. The product itself gave a soft, creamy, blurred wash of color that didn’t emphasize the winter dryness of my lips, which felt like a small miracle in itself.
The silicone smudger is something I’ve personally never tried on a lip product—and while I didn’t dislike it, I didn’t find it to be life-changing either. I instinctually found myself using my fingers to smudge the product out, and doing that gave me the same effect, just a little quicker. I could see myself using the smudger on days where I choose to amp up the amount of product I’m using, but for a quick wash of color, my fingers did the trick.
Since last summer, Rhode’s Pocket Blush has crept up to become a non-negotiable in my makeup routine (‘Sleepy Girl’ fans rise), and I feel confident in saying that the Peptide Lip Shapes are going to quickly reach holy-grail status in my routine, too. Not only are the colors truly perfect for giving the lips a subtle sculpt, but the creaminess of the formula means that they’re actually comfortable to wear all day. The only downside? I’m going to have to be fielding questions from my mom asking if I got my lips done.
Madeline Galassi, Senior Fashion & Beauty Editor
Madeline has been covering fashion at The Everygirl since 2018. She edits all fashion content, writes in-depth trend reports, and curates the direction of the fashion and beauty sections. She’s worked with top brands like Nordstrom, & Other Stories, Sézane, and Everlane.