Alyssa Rotunno

Contributing Writer

Alyssa Rotunno is a NYC-based writer with a focus on beauty, fashion, shopping, travel, and culture. Her work has appeared in Real Simple, InStyle, Travel+Leisure, Parade, and other national outlets, where she brings a sharp, timely lens to the products, places, and trends worth knowing. She’s endlessly curious about what people are talking about—and loves connecting the dots between trends, products, and real life.

Location: New York City, NY
Education: American University

Expertise

Alyssa specializes in beauty and style storytelling with a pulse on what’s buzzy, useful, and truly innovative. Whether she’s writing about the cultural shift away from dancing at clubs or the quiet power of a middle part, she brings a strong editorial voice and a knack for turning TikTok micro-moments into stories that stick. She gravitates toward stories that live where digital behavior, personal rituals, and beauty routines meet.

Experience

Alyssa got her start in media after studying journalism at American University, where she developed a love for storytelling that’s equal parts style-focused and culturally aware. Early in her career, she worked across editorial and branded content, gaining experience writing about everything from emerging beauty trends to the rise of TikTok shopping. Over the years, she’s contributed to outlets like Real Simple, Parade, and InStyle, covering the products, people, and pop culture moments everyone’s talking about.

Fun Stuff

Alyssa is the friend who can clock a lip combo from across the room, plans entire vacations around cappuccinos, and always has a spreadsheet open—color-coded, obviously. Her idea of self-care involves an iced matcha, a rainy-day novel, and lighting no fewer than five candles at once. Her favorite things? A rotating roster of reality TV (Vanderpump Rules reigns supreme), halal chicken over rice, and the perfect pair of jeans that somehow works for every occasion.

About The Everygirl Media Group

Whether she is searching for her dream job or a new city to call home; is saving for a down payment or a ticket to travel the world; is learning to cook or speak another language, she needs a bit of guidance, she wants to be inspired.

She is The Everygirl. This is for her.

Over the past ten years, The Everygirl has grown to become a household name in online media, providing millions of women around the globe with a daily dose of inspiration and guidance. By offering detailed in-depth features, career profiles, relatable first-hand accounts, and how-to guides, The Everygirl inspires women toward leading a well-rounded, financially sound, and stylish life.