"Hailey Bieber—a model, mom-to-be, and now major beauty mogul—has made a splash in the beauty industry with her relatively new brand, rhode. Known for her glowing complexion (and signature glazed donut nails), Hailey decided to channel her passion for beauty and skincare into creating products that are safe for all skin types and, most importantly, really work. While her Peptide Lip Treatment stole the show when it first came out (along with its matching phone case), there’s a new star in the rhode lineup—and it just might be the best of all.
Meet the rhode Pocket Blush ($24). Hailey’s newest product, which will officially launch on June 20, is already my new favorite makeup staple. As rhode’s second color cosmetic and first outside of the lip category, this pocket-sized cream blush is available in a range of six gorgeous shades. With a diffused yet buildable color, this blush leaves behind a super natural flush color. (Trust me, achieving Hailey’s trademark glow has never been easier.) Ahead, I’ll give you a full rundown of this product as well as my honest opinion on whether it lives up to the hype.
Similar to most of rhode’s products, the Pocket Blush was designed with simplicity and versatility in mind. Hailey wanted to create something that could be easily incorporated into anyone’s beauty routine, regardless of their makeup expertise. What’s more, the blush is made to give off a natural, dewy flush that adds a pop of color to the skin without looking overdone. (Think sunkissed skin after a summer day outside.)
When Does Rhode’s Pocket Blush Come Out?
Rhode’s Pocket Blush will be available to order on Thursday, June 20; however, you can join the waitlist today.
How Much Does the Rhode Pocket Blush Cost?
Rhode’s Pocket Blush will retail for $24. As far as blush pricing goes, this is middle-of-the-road, falling on the lower end of the cost of the blushes you’d find at Sephora.
Where Can I Buy Rhode’s Pocket Blush?
Rhode’s Pocket Blush will be available exclusively on rhode’s website.
What Shades Does Rhode’s Pocket Blush Come In?
In terms of shades, there are six options, all of which are designed to complement a variety of skin tones. Choose from Piggy (baby pink), Freckle (neutral peach), Spicy Marg (bright coral), Sleepy Girl (soft mauve), Juice Box (hot pink), and Toasted Teddy (bronze terracotta).
Is Rhode’s Pocket Blush Dermatologist Approved?
Hailey has made it clear that she cares about the ingredients that go into every rhode product, which makes sense as to why this blush is infused with skin-friendly components. The formula itself proves this, as it’s super creamy and almost a bit wet. It instantly hydrates skin, which is what helps it give off a dewy, skin-like finish. Plus, it’s vegan, cruelty-free, fragrance-free, formulated without gluten, and dermatologist-tested and developed.
Beyond the ingredients, this product is made to be easily buildable, which means you can make it as subtle or bold as you want. (I usually apply one or two swipes of product to achieve a really natural flush.) Plus, it’s versatile enough to be used not only on the cheeks but also on the lips, meaning you can have a monochromatic makeup look.
How to Use Rhode’s Pocket Blush
There are two ways you can apply this blush. One, you can either swipe it directly onto your skin or two, you can use a blush brush to apply it. When you apply it directly to the skin, I suggest gliding it upwards along your cheekbones. From there, gently pat it on your skin with your fingertips or a makeup sponge. (If you want more color, add another swipe and blend.) If you decide to use a blush brush, lightly sweep the product onto the apples of your cheeks, blending upwards towards the temples. (This technique mimics the natural flush you get after a brisk walk.) To top it all off, add a dash of product to your lips and the tip of your nose.
Is Rhode’s Pocket Blush Worth It?
To be honest, I haven’t always been a fan of rhode. I tried the Peptide Lip Treatment when it launched but didn’t love the consistency (it felt a bit grainy). However, when I learned the brand was coming out with a blush, I knew I had to give it a try. (Hello, have you seen Hailey’s flushed cheeks?) I decided to try three different shades to see which one best complemented my skin tone—I opted for Sleepy Girl, Freckle, and Piggy. After swatching them on my wrist, I noticed that each one had a very natural finish and a light amount of pigment.
When I first tried the Sleepy Girl pocket blush on my cheeks, it felt light and almost a bit cool. I blended it out with my fingertips, and it instantly soaked into my skin. I wanted a bit more of a flush, so I added another coat and really liked the outcome. I will be honest: This blush is not for someone who wants something bold. Even with the blendability, it’s still pretty sheer. That being said, this blush is perfect for those who want a natural, everyday flush. The final verdict? This blush is worth every penny for beauty buffs who want to ace Hailey’s signature no-makeup makeup look.