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This Nostalgic, ’90s Jewelry Trend Is Back And Better Than Ever

written by KAITLIN CLAPINSKI

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shell jewelry trend"
shell jewelry trend
Graphics by: Aryana Johnson
Graphics by: Aryana Johnson

The shell jewelry trend you see all over your Pinterest and Instagram feeds is much more grown-up than the shell necklaces you might’ve owned in the ’90s (cue the surfer dudes in puka shells). Statement jewelry, whether it be chunky silver cuffs, structural earrings, or shell-inspired pieces, is making a comeback—and not in the kitschy, maximalist way you might think. Shell jewelry sounds straight out of a gift shop, but in summer 2024, it’s much more sophisticated. Dainty shell pendants or sculptural shell earrings will transport you to a tropical getaway while somehow remaining office-appropriate. Shell motifs don’t feel too on-the-nose, and instead, are infused with signature silhouettes that feel timeless for wearing this summer, and beyond.

Contrary to what you might believe, TikTok isn’t spearheading this one—instead, it’s co-signed across luxury and retail brands. Models at the Roberto Cavalli Spring/Summer 2024 show were styled with minimalist shell-corded necklaces. At Ulla Johnson’s Spring/Summer 2024 collection, intricate beaded necklaces with shell pendants and earrings fit right into the designer’s boho-chic aesthetic. Sandy Liang’s Spring 2024 Ready-to-Wear show had models in minimalist casual wear with pops of freshwater pearl earrings and shell studs. Amidst the mermaidcore of years past, the emphasis on feminine, girlhood-inspired pieces, and a necessity for actually wearable styles, the shell jewelry trend fits right in.

shell jewelry trend
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Jewelry is personal, but there’s a bevy of shell statements to shop, from higher-end brands like Tory Burch and Jennifer Behr, to under-$50 pieces from Zara, Mango, Anthropologie, and more. For those who want to try out the trend but aren’t in the market for new jewelry, shell-inspired hair clips are a pretty alternative. We’ve rounded up our favorite shell pieces of the summer, plus some inspiration on how to style them.

Earrings

Earrings are the subtlest way to make a sartorial shell statement. Where some shell earrings are adorned with gemstones, others have freshwater pearl accents for a more literal take on the trend. No matter which one catches your eye, style them with a basic white tank, a linen skirt, and mesh sandals for weekend strolls.

Shell Jewelry
Mejuri
Seashell Studs

I love the gold detail on these Merjuri Studs. 

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Amazon | INNERDIVA
Shell Earrings
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Shell Jewelry
Jennifer Behr
Seashell and Pearl Studs

The pearl accent is so chic. 

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Shell Jewelry
Heaven Mayhem
Shell Texture Studs

Heaven Mayhem’s under-$100 studs put a sophisticated, vintage twist on the classic seashell silhouette. 

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Shell Jewelry
Madewell
Spiral Shell Earrings

The genuine shell feel is so fun. 

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Shell Jewelry
Anthropologie
Swirl Shell Studs

Another sculptural take on the seashell silhouette (and they’re under $50).

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Shell Jewelry
Anthropologie
Seashell Floral Drop Earrings

The pink shell on these adds a nice pop of color. 

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Shell Jewelry
Ettika
Shell and Pearl Drop Earrings

The diamond stud, pearl, and swirl shell are the perfect combination. 

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Shell Jewelry
Tory Burch
Stripe Shell Clip On Earrings

This Tory Burch pair is my favorite splurge-worthy piece. 

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Necklaces

Seashell necklaces are for the maximalist. Zara’s corded rope necklace is similar to those shown at Cavalli, while J.Crew’s chunky white shell necklace is the puka-shell necklace all grown up. Style these with a sundress and sandals for your next vacation.

Shell Jewelry
Jennifer Behr
Catalina Necklace

The sea glass shells and pearl beads are stunning.

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Shell Jewelry
Zara
Snail Shell Rope Necklace

This is a dupe for the Cavalli roped necklaces. 

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Amazon | CLASSYZINT
Shell Choker
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Shell Jewelry
Mango
Shell Chain Necklace

This necklace from Mango is currently on sale. 

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Shell Jewelry
Moda Operandi
Calico Shell Necklace

The bright orange cord and pink shell is a mood-boosting color combination. 

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Shell Jewelry
Kendra Scott
Marina Pendant Necklace

This Kendra Scott option is for the minimalist. 

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Shell Jewelry
J.Crew
Statement Shell Necklace

I love the chunky texture on this necklace.

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Shell Jewelry
Moda Operandi
Beaded Shell Necklace

This necklace is truly a work of art.

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Hair Clips

A shell barrette and clip is the practical, easygoing option for styling shell jewelry. You can throw a clip in your summer purse for laidback days, or style your hair in a mermaid updo with a shell clip for a date night out.

Shell Jewelry
Free People
Mini Clam Claw Clip

This under-$10 clip would look so pretty clipped in a bun. 

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Amazon | SUOIRBLSS
Shell Claw Clip
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Shell Jewelry
J.Crew
Shell Clips Two-Pack

The tortoise-shell and pearly pink colors look so chic paired together.

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Shell Jewelry
Moda Operandi
Shell Claw Clip

If I were buying one thing from this list, It’d be this gold clip from Lelet. It’s definitely a splurge, but is one you could make use of for summers to come.

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Shell Jewelry
Free People
Shell Barrette

This barrette is the definition of mermaidcore. 

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MEET THE AUTHOR

Kaitlin Clapinski, Contributing Fashion Writer

Kaitlin is a Los Angeles-based writer who covers celebrity style, current trends, and everything else fashion-related. You can find more of her work in Marie Claire, Editorialist, The Zoe Report, and i-D Magazine, among others.