The Best Products for Blonde Hair


All the blondies out there know that maintaining blonde hair can feel like a full-time job, (okay that’s a little dramatic, but it can be a ton of maintenance). We need to worry about eliminating and preventing brassiness while still keeping our locks moisturized and healthy — not an easy feat considering blonde dye and toning products are generally super damaging. We’ve rounded up our favorite products to achieve the impossible by not only keeping your hair the shade of blonde that you want, but also by keeping it healthy.


Purple Shampoo

All blondes know (and have to deal with) the fact that blonde hair naturally fades into yellow. Nobody wants to shell out a ton of cash for the perfect shade of blonde, only for it to look yellow and brassy a few weeks later. Purple shampoos help keep hair toned between treatments. Depending on how ashy you like to be, you can use them from every wash to once a week to achieve your ideal shade.

Kristen Ess
The One Purple Shampoo

This sulfate-free shampoo is gentle enough to be used daily if you prefer being ashy, or every-other wash if you like more neutral tones. $12

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Clairol Professional
Shimmer Lights Blonde & Silver Shampoo

My hair colorist recommends this shampoo to her blonde clients, and after a couple of uses, it's easy to see why. It's super effective in removing brassiness, and you'll see results almost immediately.

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Hydrate & Tone Reviving & Lavender Luminescent Platinum Shampoo

This gentle, sulfate-free shampoo is both hydrating and toning (which isn't easy to find!). It enhances shine while getting rid of yellow tones.

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Blonde Ale Brightening Shampoo

This has a 4.5 star rating and is considered a holy grail product to many for a reason. It counteracts brassiness while still leaving hair feeling healthy, and leaves your locks smelling great.

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Color Extend Blondage Shampoo

Redken's purple shampoo works to both repair damaged hair and keep it toned and bright.

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Source: @olaplex

Deep Conditioner

Conditioning products are an absolute necessity for blonde-treated hair. Bleach strips hair of moisture and can leave it super damaged, so taking care of hair with treatments can help to prevent breakage and keep your hair smooth, luminous, and healthy, (and after years of dying my hair blonde and one bleached blonde catastrophe, I’ve tried them all.)

Hair Perfector No. 3

Olaplex used to be just a salon treatment, but now you can get the same benefits from home with their No. 3 product. It works from within to actually repair damaged, over-treated hair, and is great for using in between dyes.

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Don't Despair, Repair! Deep Conditioning Mask

This weekly mask helps to restore hydration to over-processed hair. It has 95 percent naturally-derived ingredients, and helps to prevent future damage to your hair.

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Triple Moisture Deep Recovery Hair Mask

This conditioner works in three minutes through natural ingredients like olive oil. It's intended for dry, damaged, colored hair, and is super affordable.

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Perfect 4 Platinum Reconstruct Repair Mask

This conditioner was created to repair damage from going blonde. It helps to nourish and strengthen blonde locks.

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K-PAK Deep-Penetrating Reconstructor

Joico's K-PAK Reconstructor uses proteins and amino acids to actually rebuild hair from the cuticle.

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Source: @thedrybar


Leave-in Products

While leave-in products can feel like just another step in your routine, they can do a ton of good when it comes to hair health. These products help hair look and feel healthy, are safe for color-treated hair, and some even help protect against color fading.

Kristen Ess
Weightless Shine Leave In Conditioner

This leave-in conditioner leaves hair super silky without weighing it down. It works to "zip up" split ends, and improves hair over time.

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Leave in Conditioner

OUAI's leave in conditioner protects against heat and smooths flyaways for silky, healthy-looking hair.

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The Perfect Blonde Leave-In Treatment

This hydrates hair while enhancing the look of its blonde color. It makes blonde hair brighter without weighing it down.

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It's A 10
Miracle Leave-In for Blondes

It's A 10's Miracle Leave-In has been tried and true for years, and this one is formulated specifically for blondes. It moisturizes while enhancing highlights, reducing fading, and protecting hair from damage.

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Colour Fanatic Multi-Tasking Hair Beautifier

This product truly does it all — it prevents against color fading, conditions, protects against future damage, and leaves hair with a silky finish.

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What are your favorite hair products for blonde hair?