"I’m excited to share that The Everygirl Media Group is launching its first-ever merchandise collection available for readers—just in time for holiday gifting! For years, readers like you have asked for Everygirl merch after seeing the few items we’ve made available to our team, so we’re excited to share a small offering of our cozy favorites.
We wanted each piece to feel like more than just “merch,” but instead something you’d actually reach for again and again, something that would feel connected to the brand we’ve all built together. Every item reflects a bit of what The Everygirl stands for: comfort, simplicity, and pieces that feel like they belong in your life and that go with your favorite pair of jeans or black leggings. You don’t have to think twice about “does this go?”
Don’t wait—once it’s gone, it’s gone for good! Place your order by Tuesday, December 10 at noon CST to ensure it arrives in time for Christmas. Visit our shop now to secure yours before it’s too late!
About The Everygirl Merch Collection
We wanted to lean into the spirit of the season with cozy athleisure, so this initial, limited-run collection offers five sweatshirts—two hoodies and three crewnecks—plus our team’s favorite worn-in Everygirl hat in classic navy with off-white embroidery.
Sweatshirts
Of course, we had to keep with our ethos of investing in timeless basics when it came to the design, so you’ll see a mix of classic color combinations (who doesn’t love a grey hoodie?) plus a couple of more on-trend pieces (‘tis the season of burgundy). Each piece in this limited-edition collection is designed to reflect the heart of our brand and the community we’ve built together—for all the Everygirls.
The sweatshirts are available in the following colorways:
- Heather ash grey crewneck with oversized navy block print
- Burgundy crewneck with oversized mauve block print
- Hunter green crewneck with oversized off-white block print
- Heather ash grey hoodie with red embroidery on left chest
- Baby blue hoodie with baby blue embroidery on left chest
Sweatshirt Sizing
We are happy to share that The Everygirl sweatshirts are available in sizes XS-5XL. The crewnecks and hoodies are a classic fit, so we recommend sizing up at least one size if you’re looking for more of an oversized look.
We love to call this classic color combo the Emily Gilmore. If you’ve seen the Yale game episode, you know what we mean.
‘Tis the season of burgundy. With its tonal oversized mauve print, it’s giving big cozy energy while staying on trend—even if you’re just binging your favorite show on the couch.
This monochromatic hoodie is pure main character energy in its punchy baby blue hue. And the fit? Cozy enough to live in.
For those who love a classic colorway but avoid light color tops due to inevitable coffee spills and splatters, we got you. The deep green and off-white print make it feel low-key outdoorsy (even if the closest you’re getting to a hike is your walk to the coffee shop).
This grey hoodie with a touch of red embroidery is your new staple for those ‘I need something simple but not boring’ days. It’s clean, classic, and just edgy enough to feel cool without even trying. Perfect with jeans, joggers, or literally anything.
The Classic Worn-in “E” Logo Hat
The Everygirl “E” hat is a classic worn-in navy material with an off-white Everygirl E logo on the front and the “THE EVERYGIRL” embroidered on the back.
Hat Sizing
The hat has an adjustable back, so it fits all sizes.
Our navy Everygirl “E” hat is the perfect worn-in fit and texture—whether you’re going for ‘casual day on the coast’ or ‘classic and a little sporty’ or simply dealing with day four hair. With the Everygirl logo front and center, this hat keeps it timeless and low-key at the same time with a little bit of mystery. The adjustable back has “THE EVERYGIRL” embroidered so everyone knows you’re part of the club. Toss it on and go; no styling needed.
Limited Release Details
As we mentioned, this is a limited-run collection (for now). Since we’re just testing the waters with merch, we’re excited to see what styles and items you love most. All pieces are available for pre-order, and the deadline to shop with guaranteed Christmas delivery is December 10, 2024. Don’t miss your chance to snag your favorites!
The Perfect Holiday Gift for Everygirl Fans
While we are definitely buying sweatshirts for ourselves, we think an Everygirl sweatshirt makes the perfect gift this holiday season for all of the amazing women in your life. Whether you know someone who already is a fan of the brand or simply is an Everygirl in spirit—smart, creative, getting sh*t done—our sweatshirts are the perfect cozy gift idea for moms, sisters, or best friends to get them through the winter months in style. I know I’ll be bringing them to my friends’ annual Favorite Things Gift Exchange party in December!
Shop the Collection
If you’re anything like us, you’ll have a difficult time choosing just one. But you can’t go wrong! Whether you’re lounging at home, running errands, or styling it in a chic way with your favorite trench and mules, the sweatshirts are perfect for everyday wear. As for the hat, I can’t tell you the number of times I’ve reached for my own E hat to finish a look when I’m going on day three hair. Comes in handy quite often!
Our sweatshirts and hat are only available at The Everygirl Shop. We accept all major credit cards, as well as Paypal and ShopPay for payment installations.
Shop Our Limited Edition Everygirl Merch
We hope you enjoy this launch as much as we enjoyed making it. Remember all items are pre-order and will ship out the week of December 10. If you order, we’d love to see how you style it! Please tag @theeverygirl on social media so we can see! And happy holidays!
Alaina Kaz, Chief Executive Officer
Alaina Kaczmarski is the Chief Executive Officer, owner, and co-founder of The Everygirl and The Everymom. When she’s not leading her company, she’s sharing her passion for interior design, fashion, travel, and the journey of motherhood. Alaina is also a proud mom to two sons, Henry and Charlie.