What to Buy from Sephora’s Biggest Event of The Year

Processed with VSCO with s2 preset
Processed with VSCO with s2 preset

Other than Christmas (which in my mind spans from November 24th to January 2nd), the Sephora Beauty Insider Event is one of my favorites of the year. It’s the time that I allow myself to splurge or stock up on my favorite things in the world: beauty products. Yes, I am a bonafide beauty addict (read about the products I keep purchasing here) and I’m not ashamed. This weekend only, Sephora is offering 10% off for all Beauty Insider Members (all you have to do is sign up with your email!) and 15% off for Rouge & VIB Members.

Let’s get one thing straight: The Beauty Insider Program is more than just an email list. It’s free to join, and the more you shop throughout the year, the more rewards and perks you receive. And these perks are G-O-O-D my friends: free samples, free two-day shipping, exclusive discounts, free beauty classes, custom makeovers, and the list goes on.



Above is an example of one of the rewards I selected on my last purchase. I now have travel sizes of my favorite hair products just in time for summer vacation. When cashing in your reward points, there are always tons of options to select, and if there’s nothing you want to try, you can save them for another time.


Log in to your account and check your status. Shop the event from 4/20-4/23 with the following codes:



What to Buy at Sephora’s VIB Beauty Event

10 – 15% off everything


Lightstim for Acne

If I hadn't just received this as a birthday present, it would be my VIB event splurge. This tool uses LED light therapy to treat and control breakouts. I've seen what it's done for my sister's complexion and let me tell you it makes a HUGE difference. It's also safe to use every day and during pregnancy.

Shop now
Drunk Elephant
T.L.C. Sakuri Babyfacial

To say Babyfacial is a "cult-favorite" product would be the understatement of the year. It's a pro-quality AHA/BHA mask that works to improve skin texture and the appearance of fine lines and wrinkles.

Shop now
Buttercup Blow Dryer

At last year's event this was the token investment piece I decided to pull the trigger on. It's my adult hair dryer and the ease (along with a few Youtube tutorials) has finally made frizz-free blowouts at home a possibility.

Shop now
Sunday Riley
Luna Sleeping Night Oil

A quality retinol oil for nighttime can be a bit on the spendy side, so the VIB event is the perfect time to ball on a budget... especially since using this product will show dramatic, long term changes in your skin.

Shop now

Fenty Beauty by Rihanna
Pro Filt'r Soft Matte Longwear Foundation

If your foundation isn't making you incredibly happy, it may be time to test another option. I've used Fenty for a couple of months and I L-O-V-E it. There's an array of shades and the coverage is buildable, meaning I can use a little on days when I want light coverage and layer on in the evenings when I'm doing a full beat.

Shop now
Dr. Brandt Skincare
pores no more pore refiner primer

If you aren't using a primer before foundation, stop everything and purchase this product. IT WILL COMPLETELY CHANGE THE WAY YOUR FOUNDATION LOOKS ON YOUR SKIN, Yes, all caps was necessary.

It mattifies even the oiliest of skin and minimizes the appearance of pores, so your foundation applies smooth and lasts longer.

Shop now
Kat Von D
Tattoo Liner

The secret to a perfect cat eye or subtle wing? This eye liner. The tip makes it possible to recreate a pro look — and it stays put! So you won't ever have to worry about the wing you tediously perfected running down your cheek mid way through the evening.

Shop now
Summer Fridays
Jet Lag Mask

I don't know what life was like before this mask. It's my favorite new product of 2018. Jet Lag Mask gives your skin an instant boost of hydration and can improve even the most stressed-out complexion.

Shop now
Anastasia Beverly Hilsl
Brow Gel

A must-have for taming brows or locking in the hairs you spent so much time polishing.

Shop now
Laura Mercier
Translucent Loose Setting Powder

After seeing this in almost every Youtube makeup tutorial, I finally decided to invest thanks to the event discount. You can use it to set makeup, avoid eyeshadow fallout, bake your contour.... the list is endless.

Shop now
Sephora Collection
PRO Flawless Airbrush #56

If you're still using your ratty drugstore brushes (P.S. you better be washing them), there's no better time than the VIB Beauty Event to stock up. Sephora's brand of brushes is high quality and will last you years.

Shop now
The Chocolate Bar Eyeshadow Palette

I need to start by telling you this palette actually smells like a bar of chocolate. It's cruel. It's lovely. It's everything.

For a more practical review, I can tell you that it's the perfect tool for someone who loves a neutral eye. The coordinating colors are creamy, gorgeous and some are matte while others have a slight shimmer. You can create a subtle no-makeup makeup look or a smoky sultry eye for date night.

Shop now

Memory Mist

Spray your hair with this magic spray from OUAI before styling it. Not only does it protect from heat, it also memorizes your style (without leaving your hair crunchy) so you can rock your hard work for more than an evening. Also it smells like an expensive French salon.

Shop now
Twirl Convertible 1.25" Curling Iron

This was my big investment of 2018. My hairstylist used this on me almost two years ago and I've been wanting it ever since. It took me that long (and hating the way my curls were looking with my current iron) to finally pull the trigger.

I love that it has multiple barrel attachments so you can really accomplish any look. I bought the 1.25", which my hairstylist assured me is the secret to undone waves. The ceramic barrel ensures frizz-free waves and even temperatures. It also has a one hour auto-off and a nine foot cord which can come in incredibly handy.

And let's be honest: the rose gold and white is just gorgeous.

Shop now
Triple Sec 3-in-1

The other essential for perfectly messy hair? A texturizing spray. This one from Drybar has been a long time favorite of mine and the smell cannot be beat.

Shop now
Tangle Teaser
The Original Detangling Hairbrush

If you feel like you lose a fistful of hair when you get out of the shower, you need a tangle teaser. It makes wet tangles a thing of the past. Combing wet hair never felt so good. BONUS: it's only $15.

Shop now
Olaplex Hair Perfector No.3

I cannot stop raving about this product. Buy it. Buy it right this second. Your hair will thank you and we'll all be shiny, silky goddesses.

Shop now
Hair Ring

Imagine a life without hair creases. Where you can throw your hair up anytime and not damage the style or the actual follicle. Now buy these and live that life. You'll never go back to a standard hair tie again.

Shop now

Living Proof
Restore Shampoo

Fancy shampoo is something I justify because I have long hair. But that's really just a lie I tell myself because all women (no matter their hair length) should treat themselves to a quality shampoo. If you're leery about trying (I get it — I was at first too) test the waters with the VIB discount.

Shop now
Silk Pillowcase

I asked for this bougie pillowcase for my 28th birthday and my kind soul of a fiancé did not complain. Did you know a standard cotton pillowcase can cause premature stretching, sleep creases, damaged hair, and bed-head by morning? This gorgeous silk pillowcase solves all of that, and you get to feel like Meghan Markle.

Shop now


This post was in partnership with Sephora, but all of the opinions within are those of The Everygirl editorial board.