If you’re a beauty lover, you know that scoring deals on prestige beauty products is pretty rare. Usually, they’re the splurge you have to swallow if you want to restock your beauty empties or pick up the new viral product you’ve been dying to try. But now? Sephora’s semi-annual sale is back, and it’s giving us the green light to pick up everything on our beauty wishlists at a discount.
Whenever Sephora’s Savings Event rolls around, our Slack channels light up with our editors sharing their must-have beauty products and spilling the details on the products their routine isn’t complete without. Our editors test dozens and dozens of beauty products throughout the year, so when one makes its way to can’t-live-without status, you know it has to be good.
Whether you’re treating yourself to a new fragrance or are finally getting around to trying that product you keep seeing on TikTok, these are the products our editors recommend picking up.
Shop the Sephora sale now with code EVERYTHING
What Are the Sephora Sale Dates 2025?
The Sephora Holiday Savings Event is the second of two sales per year. The dates you can shop the Sephora sale depend on your Sephora Beauty Insider level:
- Rouge: 20% off from October 31 to November 10
- VIB: 15% off from November 4 to November 10
- Insider: 10% off from November 4 to November 10
If you’re not a member of Sephora’s Beauty Insider program, it’s not too late! Sign up now to shop the sale.
How to Make the Most of the Sephora Sale
You can shop the Sephora sale both in store and online. So if something on your wishlist is sold out online, we recommend checking out your local store. And even if it’s not your time to shop yet based on your loyalty program level, you can start adding items to your favorites or your cart. That way, when it’s your turn to shop, all you have to do is click “check out.”
Don’t sleep on Sephora Collection, either. All Beauty Insider levels get 30% off the Sephora Collection throughout the entirety of the sale. We especially love the affordable makeup brushes and tools in this line. It’s also a great time to start thinking about holiday shopping—whether that’s for gifts for yourself or your loved ones. It’s the perfect time to save on gift sets and Sephora Favorites Kits.
Our Editors’ Sephora Sale Recommendations
Jessica, Senior Fashion & Beauty Editor

As a sensitive skin girly, Tower 28’s SOS line is my holy grail of skincare products. I use the cleanser, hypochlorous acid spray, and this recovery moisturizer every single day. Accepted by the National Eczema Association, it’s lightweight, fragrance-free, and non-irritating.
This cleansing balm is gentle and hydrating, while still being strong enough to remove stubborn makeup. Whenever I use this, my skin feels fresher and cleaner than when I use any other form of makeup remover. A perfect addition to any double cleansing routine.
I’ll admit that I didn’t get on the Rhode peptide lippie train until recently. Now, my only regret is not trying it sooner. I’ve tried what feels like a million lip balms, so I know that it’s so tricky to find the right formulation. This one is not too sticky or too wet, and actually has staying power.
It might come as a shock from a beauty editor, but I really don’t enjoy wearing a ton of makeup in my day-to-day life. This foundation and concealer combo stick is the perfect way to get a little coverage on my typical no-makeup makeup days. I use this, a cream blush and bronzer, eyebrow gel, and curl my lashes and I’m set for the day.
This blush—in this specific shade—is probably the most used in my collection. And even so, it still looks how it did the first day I got it, so you can rest assured it’s worth it. The formula is creamy, easy to blend, and long-lasting.
The first time I tried this, I applied it over a cream blush and then went out on a rainy night. When I got home post-midnight, it looked the exact same as when I left the house. And if you know blush, you know that that never happens, especially with a powder. I defintely have my eyes on a few more shades during the sale.
Can you tell blush is my bread and butter? I love the shade options and color payoff of Rhode’s cream Pocket Blush, but I do have to admit: part of why I love it so much is because of the component. It’s so cute and easy to throw in your bag.
Although I don’t wear a ton of makeup in my everyday life, I do like to keep a couple of small eyeshadow palettes on hand for travel and special occasions. The color story on this one is gorgeous, and it’s just an added bonus that it’s 30% off because it’s Sephora Collection!
This is a recent addition to my haircare collection, and I was immediately in awe at how amazing it smells. As a 5-in-1 product, it delivers heat protection, hydration, frizz control, glazed shine, and flexible hold. It can be used on damp hair before styling, or to refresh a style or slick-back.
I don’t own this perfume yet, but as a lover of both Phlur and cherry fragrances, it’s at the very top of my wishlist. This is one of the newer additions to Phlur’s lineup, and if the reviews say anything, it’s that this one is a can’t-miss.
Boy Smells’ Rosy Cheeks is a perfume that I do own and would recommend to anyone. The scent is both fruity and floral without being too seasonal or too artificial. The brand calls is “nostalgic nod to fruity Y2K favorites.” To me, it’s a perfect year-round scent that you’ll never get sick of.
READ: The 6 Fragrance Trends That Are Dominating Fall 2025, According to Experts
I’m a firm believer that Ouai’s St. Barts line is in a league of its own. The scent is truly better than any other bodycare I’ve ever tried. It’s rare that I completely finish a product, but I’ve gone through multiple tubs of this scalp and body scrub—it’s just that good.
Allyson, Editor-in-Chief

I have a sensitive scalp, and this is the only product that’s made a noticeable difference in keeping the itchiness away. I use it every single wash day and wholeheartedly recommend it to anyone dealing with scalp issues. To make it last longer, I focus on scrubbing my scalp with this and use my regular shampoo for the rest of my hair. This is one of my desert-island products—I genuinely can’t live without it, so I always make sure to stock up during the Sephora sale.
With a subtle floral fragrance that keeps you feeling fresh from morning ’til night, this, this deodorant is the ultimate daily indulgence.
This heat-activated spray is your ultimate weapon against frizz. Not only will it make your blowouts last longer, but it’ll make them look shinier and healthier, too.
I know it’s a splurge, but if you’ve been eyeing the Dyson Airwrap, now is the time to go for it. Before I got mine, I had a whole elaborate routine to get my hair looking the way I wanted—but now? I can take my very long, thick hair from soaking wet to perfectly styled in under 30 minutes. I’ve pretty much ditched every other hot tool I own, and my hair has never been healthier. My blowouts also last until my next wash, and honestly, this tool has given me my time (and sanity) back.
I have wavy hair and live in a very hot climate, so at any moment, I’m one water droplet away from full-on Monica Geller vacation hair. I’ve tried every anti-frizz product under the sun, so when I recommend one, it’s with my whole chest. This oil has helped me fight frizz even in the most intense humidity. I warm a bit in my hands and apply it to wet and/or dry hair, focusing from mid-lengths to ends. Bonus: The scent always earns me compliments.
It’s criminal to start leg-shaving season without a big tub of Bum Bum cream to slather your body in. The formula dries down quickly, and unlike other lotions, won’t leave your limbs greasy.
This is a non-stripping cleanser that gently removes daily buildup while replenishing moisture for softer, more luminous skin. It’s gentle enough for my sensitive, often dry skin, yet still leaves it feeling clean, refreshed, and incredibly soft.
NuFace’s Facial Toning Device is clinically proven to sculpt, firm, and contour your cheeks and neck so drastically that you have to see it to believe it. (We highly recommend a search on TikTok!). It rarely goes on sale, so now is the time to snag it.
This hydrating moisturizer from iNNBeauty Project is clinically proven to visibly firm and lift the skin, all while restoring its barrier. Best for dry and combination skin, it’s set to make dull, lifeless complexions a thing of the past.
This makeup artist–loved highlighter palette isn’t just gorgeous—it’s incredibly versatile. The shades work beautifully as highlighter, eyeshadow, and even blush, giving skin a radiant, lit-from-within glow.
If you spent a day in our office, the odds of you hearing one of our editors praise the Dr. Dennis Gross Universal Peel Pads are 100%. The two-step, individually packaged pads combine AHAs and BHAs to smooth texture and reduce fine lines.
Garri, Senior Managing Editor

I have extremely sensitive lips, and most popular lip balms irritate my lips—I’m talking blisters, swelling, the works. The Ole Henriksen Peptide Lip Treatment is a godsend. It’s safe for my lips, nourishing, and leaves behind the perfect tinted finish.
Salon-level blowouts are possible at home with the help of Dyson’s Supersonic Nural™ Hair Dryer. The dryer’s new Nural™ sensors learn and remember your styling routine and automatically adjust to your go-to heat settings as you style. The result? Record-speed drying with minimal heat damage.
Ready to take your hair game to the next level? Briogeo’s Scalp Revival Rosemary Pre-Wash is fortified with rosemary oil, vitamins, and lipids for a soothed scalp and stronger hair.
If your hair is lacking moisture, incorporating a hair mask is the best (and easiest!) way to add shine and hydration to your strands. Amika’s Nourishing Hair Mask is a stellar option for all hair types, and is full of hydrating ingredients for healthier, softer hair.
Whether you’re a blush aficionados or are new to the cream blush scene, Saie’s Dew Blush won’t dissapoint. Its pigmented formula is incredibly easy to blend, and gives a healthy, long-lasting wash of color that’s in a league of its own.
I resisted purchasing this setting spray for ages because of the hefty price tag, but a wedding last fall finally made me take the plunge on a travel-size version. My makeup did not budge for that entire day, and as soon as that travel size ran out, I bought the jumbo version. Safe to say I’ll never use another setting spray again—I’m totally hooked.
Lauren, Assistant Editor

Finding your perfect lip product is a satisfaction like no other, and I’ve been in a committed partnership with the Tower 28 Lip Jelly in ‘Pistachio’ for years. I’m on my third tube now, and it somehow still manages to impress me every time. It’s a great “your lips but better” shade, and as someone whose personal hell is my hair sticking to my lip gloss, I love that it’s hydrating, but never sticky.
Wearing sunscreen is one of those things I always knew I should do every day, but in practice, I often skipped because I hated the way it felt on my face—especially under makeup. But ever since I tried Supergoop Glowscreen, it’s become an absolute staple in my routine. It adds a stunning glow with or without makeup, and I simply can’t go without it.
Keely, Senior Social Media Editor

This dry shampoo is amazing for a hair refresh, and gives my roots a lift instead of weighing them down with heavy product. While I thought the price was steep, I’ve found that it lasts much longer than my other dry shampoos, and I’ve become completely hooked.
Instead of doing complex eye makeup, I’ve shifted toward using a subtle wash of Urban Decay’s ‘Space Cowboy’ on my lids. It’s the perfect neutral with just the right amount of sparkle for a pop of fun that’s still wearable. I apply it with my finger, and find I can make it as subtle or bold as I choose.
Since I live in Dallas, where it’s too hot to wear a ton of makeup a majority of the year, I love that this radiance-boosting sunscreen also doubles as a base. I throw on a little concealer and blush over this and am ready to go.
More of the Best Things to Buy at the Sephora Sale
Saie’s new SuperSuede Talc-Free Blush has quickly solidified itself as my favorite blush of the year. Despite being a powder formula, its ingredients help to hydrate and moisturize the skin while providing the cheeks with a flush that’s glowy, but not sparkly.
This mascara volumizes, lengthens, and defines my lashes, all while remaining natural enough to wear every day. I personally always keep the brown shade in my makeup bag to reach for on more minimal makeup days.
No matter what I do, it’s hard for my skin to maintain the healthy glow I fantasize about—I blame Chicago winters!—but it’s finally met its match with Saie’s Glowy Super Gel. Lately, I can’t get enough of the shade ‘Warmglow,’ which leaves me with a dewy base that keeps me looking hydrated all day long.
I always envied the smooth, blurred complexions my friends with normal and oily skin types could get with a little pressed powder, but thought it wasn’t in the cards for me and my perpetual dryness. But Hourglass’s Vanish Airbrush Pressed Powder somehow does exactly that, without making me too matte or emphasizing dry patches.
When I thought that Haus Labs had discontinued the Power Sculpt Velvet Bronzer, I started to ration mine out of fear I’d one day run out and have to forego the perfect, buttery smooth bronze I’d gotten used to it giving me. Thankfully, Gaga has come through and re-released it, so I’m using my Rogue discount to pick up my summer shade, ‘Terra Sol.’
Remember the compact face palettes that housed a full face of blush, bronzer, and eye shadow? This palette is that, all grown up. It features 10 velvety pomades and powders that are made for all-over face use to define the eyes, cheeks, and lips.
Ilia’s new Eye Stylus Shadow Stick’s weightless, creamy formula is easy to use and lasts all day without creasing or moving. Available in both mattes and shimmers, it’s the foolproof, one-and-done shadow that I’m planning on relying on for minimal summer glam.
Rare Beauty never misses, but they really hit it out of the park with their new Soft Pinch Liquid Contour. Its easy-to-blend formula leaves behind natural-looking shadows that keep me looking sculpted until I take my makeup off at night.
If I had to estimate the number of bottles of this tanning water I’ve gone through in my life, my guess would be upwards of 20. It’s the best face self-tan I’ve ever used, and has become a true can’t-live-without part of my routine. A couple of spritzes before bed makes me wake up with a subtle *kiss* of tan that makes me look healthy and alive, but never orange.
As we now know, I have dry skin that goes instantly dull if I use the wrong powder, but I don’t have that problem with Kosas’s Cloud Set Blurring Powder. I opted for the light-pink shade, which subtly brightens up my complexion while blurring my pores and giving my skin a filter-like effect.
Glossier’s Cloud Paint is a makeup classic, but it took the release of their new ‘Black Cherry’ version to get me to start reaching for it again. Regardless of if I put it over makeup or straight onto bare skin, the burgundy shade gives me the perfect, natural flush that I can’t stop reaching for. I already know it’s going to be my go-to in the summer months for faking a hint of a sunburn.
Of the 30+ complexion products I have in my vanity, Pat McGrath’s Sublime Perfection Foundation is the one I find myself reaching for whenever I know I need my makeup to look really good. Thanks to its long-wearing, lightweight formula, you can completely customize the coverage, so I can build it up or keep it sheer depending on what my skin needs that day. It’s speculated that this is the foundation Taylor Swift wore on the Eras Tour—if it can survive a rain show and still look flawless, you know you can trust it.
If you’ve yet to try the Patrick Ta Major Headlines Double-Take Crème & Powder Blush Duo yet, consider this your sign. The compact features both a powder and cream formula, so you can customize your blush look to your heart’s desire. Apply it Patrick’s way by applying the powder first, then layering cream on top for a long-lasting, dewy flush.
This lip gloss-oil hybrid combines the smooth feel of a lip oil, the high-shine of a sheer gloss, and the hydration of a balm. I usually lose my lip products to the bottom of my bags before I finish them, but I somehow always know exactly where my Saie glosses are—and they get used up to the very last drop.
I was 16 the first time a drop of bleach touched my hair, and since then, I’ve been using every repairing hair product I can get my hands on it hopes it’ll keep my lightened strands happy. K18’s Molecular Repair Hair Mask is a non-negotiable in my routine—against all odds, it helps to actually repair the damage my quarterly color appointments cause.
Penciling in my hair wash days between my workouts used to require its own portion of my planner, but K18’s AirWash Dry Shampoo allows me to go further between washes without sacrificing how my hair looks or feels. The non-aerosol formula cleans the hair and removes any odors—minus the telltale white cast and product build up dry shampoos usually leave behind.
I recently added this leave-in conditioner to my routine in hopes it would smooth my frizzier-than-usual locks, and it immediately exceeded my expectations. Not only does it smooth my hair without weighing it down, but it also protects against heat and leaves behind a glossy shine that lasts until my next wash day.
Dieux’s Instant Angel is full of peptides and ceramides that support the skin’s barrier while intensely moisturizing the skin for a non-greasy, plumped-up glow. It’s been such a game-changer for my dry skin that I’ve gotten my mom and sister hooked on it, too.
With over 100 red LED lights and 62 blue LED lights, this mask targets wrinkles and blemishes for visibly smoother, clearer skin. It was also designed to conform to all contours of the face, meaning throwing it on during your nightly scroll is totally comfortable.
Skin in need of a pick me up? This serum restores the skin’s barrier and incorporates peptides, kale, and niacinamide to even the skin tone and deliver deep hydration.
These pads exfoliate dull skin to unveil a radiant, naturally glowing complexion. With regular use, these pads help to diminish the appearance of pores and texture while remaining safe for sensitive skin.
This is the eyeshadow to end all eyeshadows. With a foolproof cream formula, it can be blended onto the lids with fingers or a brush for an everyday eye look that requires zero effort.
This recently released liquid foundation has a buildable, medium coverage and radiant finish for a perfected, healthy-looking complexion. Read our full review on why it’s the best foundation we’ve tried all year.
READ: PSA: Patrick Ta’s Viral New Foundation Is Like a Facial in a Bottle
Shop the Sephora sale now with code EVERYTHING
Jessica Welsh, Senior Fashion & Beauty Editor
Jessica oversees and edits all fashion and beauty content on The Everygirl. She also writes in-depth styling stories, trend reports, capsule wardrobes, and more. She was previously the Commerce Editor for The Everymom, where she oversaw all shopping content on the site and social. She has created editorial content for major brands such as Nordstrom, Old Navy, DSW, and Kohl’s.
Madeline Galassi, Former Senior Fashion & Beauty Editor
Madeline Galassi is the former Senior Fashion & Beauty Editor at The Everygirl, where she led the site’s fashion and beauty coverage, including trend reports, shopping roundups, and celebrity style. A trend expert with an eye for the latest must-have products and up-and-coming brands, Madeline is always on the pulse of what’s next and making sure readers stay in the know.
Products included in graphics linked within article. Feature graphic images credited to: Patrick Ta, Tower 28, and Dieux via Sephora.


