"Repeat after me: An area rug is not an afterthought. Rather, rugs can add major wow factor to any space and are truly an essential in every room. A well-designed rug will instantly breathe new life into your bedroom, living room, or dining room, all while making the space look well-curated and cohesive. But if you’re hesitant to purchase a new rug because you’re under the impression that a beautiful piece will run you an entire week’s paycheck, think again. I’m here to clue you in on our editors’ all-time favorite source for rugs that are affordable, gorgeous, and high quality: Loloi. And since Loloi rugs are currently on major sale for Amazon Prime Day (we’re talking upwards of 70% off), there’s never been a better time to invest in one.
This Baggy Dad style from Levi’s is a tried-and-true favorite our team swears by, made famous by an effortlessly cool fit and PJ-like comfort.
Read on for all the reasons why we think Loloi rugs are truly the best, plus some of our favorite designs.
What Is Loloi?
Unfamiliar with Loloi? Let me give you the Lo-down (ha—I had to). Loloi is a popular rug brand that offers a vast mix of styles, ranging from soft wool pieces to woven jute ones. Many are designed to have a vintage look, but they’re made with modern materials that make them extra durable and comfy underfoot. Some of their rugs are made with a special construction they call CloudPile™, which offers an ultra-plush softness I can only describe as feeling like you’re walking on a faux fur blanket.
Loloi has also collaborated with tons of big-name influencers and brands including Amber Lewis, Chris Loves Julia, Joanna Gaines, Rifle Paper Co., and more. Their rugs feature unique designs at an affordable price point, and many of our editors turn to Loloi exclusively when we’re shopping for rugs.
Why We Love Loloi Rugs
They’re ultra-affordable
One of the reasons I’ve fallen head over heels for the Loloi brand is that the pieces are stylish yet so affordable. Given that I’ve spent my 20s and early 30s living in various rental apartments, investing in a rug that’s $$$$ just doesn’t make sense, since I can’t guarantee it’ll work for me as I move from one space to another. I like that while Loloi rugs hold up well after years of use, parting with them down the line won’t cause me any major anxiety because I’ll know I’ve gotten my money’s worth.
You can find them at tons of retailers
Though only wholesale customers can purchase rugs directly from the Loloi site, you can order one of these babies practically anywhere you shop for home goods. Major online retailers including Amazon, Walmart, Wayfair, and The Home Depot carry Loloi rugs, as do boutique home decor stores including Lulu and Georgia and McGee & Co.—just note that exact product names and pricing will vary from retailer to retailer. As someone who is all about efficiency, I love that Loloi rugs often ship out within just a couple of days and are easily returnable.
They have a vintage look without the hassle
The thing I appreciate the most about these rugs? Loloi rugs are the easiest way to get a weathered, vintage-inspired look without the hassle and cost of tracking down an antique rug. I’ve shopped for actual vintage rugs in the past, and they often come with lots of wear and tear, damaged edges, weird smells or stains—not to mention a sky-high price tag. But with Loloi, you can get a brand-new rug that has the same rich colors, classic patterns, and distressed look of an authentic vintage version.
So what are you waiting for? Loloi rugs are on-trend, affordable, durable, and a designer fave—and we all know it’s not often you can check off all those boxes at once! Keep scrolling for some of our favorite Loloi rugs that’ll work in any room:
Sale price: $170 After sale: $260
Sale price: $144 After sale: $194
Sarah Lyon, Contributing Beauty & Lifestyle Writer
Sarah Lyon is a freelance writer and interior design enthusiast who currently lives in New York City. Her work focuses primarily on design and lifestyle topics ranging from decorating tips to beauty advice to travel guides.