Regardless of your relationship with makeup—whether you like a full face every day or barely muster up the energy to use concealer—finding a makeup product that practically makes you look like you’re not wearing makeup is everything. A natural foundation, a glowy blush, perfectly toned bronzer, light mascara—these make getting ready in the morning just a little more fun, even if you’re using products that look just like your skin (but better).
The “No Makeup” makeup trend isn’t going away anytime soon, and new products are released constantly. Here are the best no-makeup makeup products our editors are loving now:
The best "no makeup" makeup products serve a multitude of purposes. This niacinamide serum (which is already good for reducing redness and smoothing skin) doubles as a highlighter and can be applied over your makeup for a dewy look. Snag it fast because this keeps selling out!
If you love Laneige's traditional lip sleeping mask, meet its cool younger sister. This is essentially the sleeping mask but in a lighter formula you can wear all day long. This is ideal to put on your lips before your makeup routine to let it moisturize your lips while you do your thing.
This product isn't as new as the others on this list, but it's so genius that we had to include it. This is essentially a mix between an eye cream and eye primer, ensuring that concealer and powder blend in perfectly under your eyes. It's the same lovely texture as the cult-favorite Vitamin Enriched Face Base from the brand, so if you love that product, you'll definitely swoon over this too.
Every skin prep routine has to end in sunscreen, and this one is at the top of my wishlist. It's a mineral sunscreen (read: no white cast) with a delightful glowy finish. It's tinted a light pearly pink, so it adds just a fresh glow to your skin. This is the kind of SPF you could wear and get away with not wearing foundation because it looks so good.
If you're looking for a good product to apply on the go or for lightweight coverage, this is your best bet. It glides seamlessly over the skin when blended with a brush or sponge and never looks dry or cakey.
Hear me out: I know the fake freckle trend can be a bit much, but when you use the right product (like this one from Freck, the #1 freckle pen on the market) and a light hand, it's the perfect way to make your makeup look a little more natural. This tutorial changed my mind on fake freckles and is a great how-to for adding freckles in a toned-down way.
TLB's newest product launch has all of our editors dreaming of travel, warm weather, and breezy makeup routines. It's an oil-free, sheer/buildable coverage skin tint that actually makes your skin look better when you take it off, thanks to hyaluronic acid, cucumber extract, rose water, and more.
This new brand launched with this color-changing blush oil, and I'm all about it. Essentially, it goes on as a clear oil but transforms into your perfect flush once you start to blend it in. This is certainly for those dry skin folks out there, but it's meant to transform to match all skin tones.
A dewy, slightly shimmery highlighter is an essential for most of us, but it can be hard to find one that looks natural—until Merit stepped in. This highlighter, in a seriously practical stick formula, glides beautifully over your cheekbones, leaving you with a super natural radiance. It's not too shimmery, and there is absolutely no glitter—a strong feat.
The sweaty, dewy cheekbone is another cornerstone of "no makeup" makeup, and makeup artist Danessa Myricks made it happen in makeup form with this highlighter. It's a dewy balm you apply to your cheekbones that mimics natural sweat and dew on your face. But unlike others on the market, this doesn't get tacky or sticky, meaning no hair sticking to your face when you turn your head. Plus, this comes in a few shades, so you can mix and match to what will look the best on your skin tone.
Undone Beauty is all about natural, low-key makeup, and this bronzer is a standout in their line. When you apply, it has a cooling effect on the skin and gives an almost wet finish, but this blends seamlessly into the skin with your fingers, a brush, or sponge. It's super glowy, and the shades all have neutral to warm undertones to add a bronzey look to the skin. Reviewers also suggest trying this as a natural blush on the cheeks!
One of the cornerstones of a strong natural makeup routine is a soft, fluffy brow, and this new launch from Kosas is basically that in a bottle. This contains plant-based, biodegradable fibers that actually plump up your brows, making this ideal for those with naturally thin or sparse brows who like to fake the Cara Delevigne look. Plus, it contains castor oil to condition your brows, making it basically another step in your skincare routine.
When you want your lashes to look good yet natural, opt for a mascara like this. It's meant to lengthen and lift your lashes, giving you the look of naturally gorgeous eyelashes. It'll open up your eyes too, so on days you wear little-to-no makeup, this will be your saving grace.
For a drugstore alternative to the Saie mascara, this one from Maybelline is a great dupe. It truly makes your lashes look long and lifted, plus it separates them so they look super natural. There's a reason this went viral on TikTok and sold out practically everywhere the first few months after it launched!
If you also like to fill in your brows with a thin pencil, this new one from Charlotte Tilbury is eye-catching to boot. It's refillable and comes with a refill already, making it totally worth the slightly higher price point—you get two brow pencils in one!
The number of people in my life I've convinced to buy this lip oil is endless. It's simply a natural, non-sticky, super glossy lip oil you can use as a balm, lip gloss, or treatment overnight. It's totally clear, but it adds just the right amount of glow to the lips, making them look divine, all with one product.