If we’ve learned anything over the last few years, it’s that if necessary social justice changes are going to happen, support of the Black community must continue far beyond attending protests and posting on social media. If you too are wondering what you can do as an ally beyond pressing the “post” button or making a donation, the answer is clear: it’s extremely important to support small, Black-owned businesses.
We’ve rounded up 35 brands owned by BIPOC—and a large majority of them owned by women—where you can purchase health and beauty products, clothing, jewelry, home decor, spices, wine, books, and so much more. So instead of placing yet another order for these items on Prime, consider shopping at one of these small businesses instead.
Show your love and support to these Black-owned businesses:
Health & Beauty
Beauty Bakerie creates dessert-inspired cosmetic and beauty products that are cruelty-free and all-inclusive. Plus, the brand gives back to orphanages around the world, so you can rest assured you’re getting amazing products and making a difference while shopping.
Because everyone’s skin needs protection from UV rays, Black Girl Sunscreen offers natural sunscreen products specifically formulated for Black skin. We not only love this brand for its products, but also for its goal of educating consumers on the importance of sun protection.
Golde is on a mission to make wellness attainable for all with its superfood-boosted essentials for health and beauty. Just what you need to update your self-care game this year.
In an industry as confusing as feminine hygiene, The Honey Pot makes it simple. This brand is a one-stop shop for 100 percent natural, plant-based feminine care products.
The cosmetic industry has a history of being a less-than-inclusive space. Mented Cosmetics aims to change that by providing makeup products in shades to suit every skin tone.
There’s no such thing as one-size-fits-all when it comes to haircare. That’s why Briogeo offers customizable haircare routines with clean, ethically-sourced products for every hair type.
7. Curl Box
If you’ve ever felt lost walking down the haircare aisle of Target, we recommend leaving the store immediately and heading to Curl Box. Their team offers customers a monthly subscription box with hand-picked products for curly hair, taking all of the questions out of your haircare routine.
8. The Lip Bar
The Lip Bar’s goal? Maximum impact, minimal effort. We can’t get enough of their vegan, cruelty-free, and easy-to-use cosmetics centered around inclusivity.
Oui The People said “no” to traditional shaving products and “yes” to sustainable body and shaving products to perfect your routine. Plus, their mission of disrupting traditional beauty standards is nothing short of admirable.
Cee Cee’s Closet brings African heritage and practical designs together. In doing so, they offer apparel and accessories celebrating West African prints handmade in Nigeria.
11. Legendary Rootz
Legendary Rootz was created to encourage members of the Black community to authentically express themselves. Through statement-driven apparel, planners, accessories, and home goods, they’ve become a pinnacle lifestyle brand celebrating Black culture and history.
12. Melanie Marie
Melanie Marie believes the jewelry you wear should reflect who you are, and their gorgeous custom gold, gold-plated, and sterling silver jewelry is designed to do just that. Plus, their Gems & Jewels Mentor Program aims to inspire young girls to apply what they’ve learned in school to their daily lives.
13. Lola Ade
Lola Ade’s designs are inspired by the colors of the world and handcrafted with love. This jewelry brand offers a mix of bold statement pieces and timeless classics that will have everyone asking you, “Where did you get that?!”
Believing that everyone deserves the ultimate self-care experience, Worthy of Evolving provides unique, nature-inspired jewelry and self-care goods. Wellness is ever-evolving, and that’s why the brand offers limited-release curations throughout the year.
15. Salone Monet
Seeing a lack of inclusivity in nude footwear, Salone Monet set out to change the narrative. Offering heels for a variety of skin shades, the brand is dedicated to boosting every woman’s confidence.
Believing that your jewelry should be as unique as you are, Yam creates handmade and upcycled jewelry with a vintage feel. Their made-to-order, nostalgic designs are pieces you’ll forever cherish.
Think of Edas as your go-to brand for all sorts of accessories, including earrings, hats, and bags. Their feminine accessories are a staple for the modern-day, eclectic woman.
The Designer & Creative Director of BYCHARI, Chari Cuthbert, believes jewelry tells a story about the woman wearing it. She offers dainty, timeless gold jewelry for everyday wear that will last a lifetime.
19. Dorcas Creates
For products created to spark joy, head to Dorcas Creates. Choose from endless vibrant greeting cards, art prints, notebooks, bags, earrings, and enamel pins all uplifting Black women.
Filling a void in the world of luxury gift wrapping, Unwrp offers luxe and sustainable gift wrapping and home decor. Their vibrant prints are the perfect way to take your gift-giving game up a notch.
21. Stormy Nesbit
If you want your decor pieces to exude as much elegance and strength as you do (and who doesn’t?), check out the work of Stormy Nesbit. The graphic designer and illustrator celebrates Black culture through art prints, stickers, calendars, notebooks, and more.
22. Oh Happy Dani
For a daily dose of happiness, Danielle Coke of Oh Happy Dani delivers. Her inspirational art prints designed to encourage faith, justice, and love are now available at Target.
23. Godly Gorgeous
Godly Gorgeous creates art, home goods, apparel, and other products that are designed to celebrate Christian values and Black culture.
Based out of Philadelphia, Pennsylvania, this curated home and lifestyle shop features everything from clothes to candles, puzzles to plates, and beyond—all created by independent artists and designers.
25. Rayo and Honey
A brand that’s been featured on Oprah’s Favorite Things list is a brand we can get behind! Rayo and Honey is your new favorite source for witty and affirmational flags, banners, bags, and more.
You’ll feel like you’re reading a love letter to yourself each time you light up one of these hand-poured soy candles. With scents for everyone, Love Notes Fragrances make the perfect gift for your loved ones or yourself!
27. Effie’s Paper
Effie’s Paper believes your work should not just be productive—it should be fun. To help with the process, they provide cheeky stationery, gifts, and accessories to put a smile on your face during even the busiest of days.
Food & Drink
After falling in love with the flavors of Ghana in her mother’s kitchen, Essie traveled the globe in search of the very best spices. Now, she curates delicious sauces, spice rubs, and condiments for her brand, EssieSpice.
29. McBride Sisters
As the largest Black-owned wine company in the United States, McBride Sisters has a wine selection for every preference. From sparkling to canned and everything in between, we know you’ll love this wine—especially their “Black Girl Magic” collection.
30. BLK & Bold
Co-founders Pernell and Rod launched BLK & Bold with the joint goal of uniting coffee- and tea-lovers while investing in their community. A percentage of all their profits goes toward organizations across the U.S. that support children in need.
Chicago’s only Black woman-owned bookstore and gallery has a message we can all get behind: bettering the community through the undeniable power of words. They aim to raise literacy rates within Chicago and beyond, and we can’t think of a better cause to support! Check out some of their staff picks:
Named in honor of Harriet Tubman, this Philadelphia celebrates female authors, artists, and activists. Some staff picks you won’t want to miss:
33. The Lit. Bar
If your favorite pastime is sipping on a glass of wine while reading a new book, you’re going to want to check out The Lit. Bar like, yesterday. It’s the only independent bookstore in the Bronx that doubles as a wine bar and event venue. For those of us who aren’t located in NYC, we can still grab one of their staff picks and cozy up on the couch with a glass of wine:
34. Mahogany Books
This family-owned, Washington D.C.-based bookstore specializes in books written for, by, or about people of the African Diaspora. Mahogany Books aims to promote literacy and cultural awareness throughout the community. Be sure to check out these staff favorites:
There are few places we love more than coffee shops and bookstores, and the Philadelphia-based Uncle Bobbie’s has the best of both worlds and beyond. Locals and tourists alike flock to this space to grab a cup of coffee, snag a new book, or host an event. Check out some of their favorite reads lately: