It is no coincidence that you often see a single color on repeat throughout the year. And it’s never just some random color—it’s specific, predetermined, and infused into every category of our lives. Last year, it was Very Peri—a shade of periwinkle blue that was meant to evoke carefree confidence and a daring curiosity. Specific, we know. But if you’re familiar with the Pantone color of the year, you wouldn’t expect anything less.
So what will it be this year? Enter: Viva Magenta. In 2023, you can expect to see this “brave and fearless” shade of “animated red” everywhere you look. Said to promote self-expression without restraint, this year’s Pantone color of the year may be just the thing we need to re-energize every area of our lives. From home to beauty to fashion and more, here’s how you can do just that:
This TikTok-viral blush in the shade Grateful is a dewy, true red and a perfect match for Viva Magenta.
Looking for a hydrating lip stain that makes a statement? Fenty has the perfect one in the shade Strawberry Sangria.
Shades like Venetian Red and Love Letter make this the perfect eyeshadow palette for this year.
This felt-tip, easy-glide eyeliner pen will help you create lines of any size—from winged and cat eyeliner to graphic and cut crease looks.
This long-lasting mascara in a statement-making tube will give your eyes a false-lash effect.
Give your skin an all-day matte finish with a quick spray application from this pink and red bottle.
Visibly reduce stubborn discoloration, post-blemish marks, scars, and spots with this cheeky-colored pink and red tubed serum.
Get retinol benefits without the irritation with this hydrating moisturizer in a pinkish-red jar.
This set of four sponges is perfect for all-over makeup application and a mood boost thanks to the bright shades.
This bomber jacket is reversible, so you can style it two ways in this gorgeous shade.
Tuck this red cropped sweater into jeans for an easy outfit that'll earn you tons of compliments.
We have heart eyes over this pleated skirt dress that can be dressed up or down for any occasion.
Color us obsessed. Whether you're on your way to the office or the cocktail bar, this tweed blazer is calling your name.
These are one of the coolest pairs of loafers we have seen to date. The on-trend style becomes even more of a statement in magenta.
Perfect for grabbing cocktails with the girls or for a date night, this slip dress will be a go-to addition to your closet this year.
These earrings are nothing short of stunning. You'll want to wear these gemstone ear jacket studs over and over again in 2023.
Our Place cookware comes in a ton of gorgeous colors, but this is by far our favorite this year.
These hand-painted, porcelain plates in the shade Rosa will add the perfect pop of color into your kitchen.
The cutest apron we ever did see? Absolutely. This magenta, boho-inspired apron will make you want to bake something yummy for your neighbor (or yourself).
Grab a set of these colored glasses to add a pop of color to your tablescape and impress all your guests.
Welcome luxury into your kitchen and bath with these super-soft towels in a gorgeous magenta, aqua, and rust pattern.
Cozy up on the couch in this luxe chenille throw blanket or drape it at the end of your bed for pretty accent.
Switch out your neutral sheets for something a little more colorful. This set comes in a super-soft sateen material.
Add a touch of magenta to your couch or bed with this hand-embroidered decorative pillow.
Described as a "heady floral dosed with sweet nectar and herbaceous greens" scent, this candle will invigorate every corner of your home.