30 Pieces to Shop If You Love Pantone’s 2023 Color of the Year

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Graphics by: Kirra Wallace

It is no coincidence that you often see a single color on repeat throughout the year. And it’s never just some random color—it’s specific, predetermined, and infused into every category of our lives. Last year, it was Very Peri—a shade of periwinkle blue that was meant to evoke carefree confidence and a daring curiosity. Specific, we know. But if you’re familiar with the Pantone color of the year, you wouldn’t expect anything less.

So what will it be this year? Enter: Viva Magenta. In 2023, you can expect to see this “brave and fearless” shade of “animated red” everywhere you look. Said to promote self-expression without restraint, this year’s Pantone color of the year may be just the thing we need to re-energize every area of our lives. From home to beauty to fashion and more, here’s how you can do just that:


Rare Beauty

Soft Pinch Liquid Blush

This TikTok-viral blush in the shade Grateful is a dewy, true red and a perfect match for Viva Magenta.

Fenty Beauty

Poutsicle Hydrating Lip Stain

Looking for a hydrating lip stain that makes a statement? Fenty has the perfect one in the shade Strawberry Sangria.

Anastasia Beverly Hills

Modern Renaissance Eye Shadow Palette

Shades like Venetian Red and Love Letter make this the perfect eyeshadow palette for this year.

ONE/SIZE by Patrick Starrr

Waterproof Liquid Eyeliner Pen

This felt-tip, easy-glide eyeliner pen will help you create lines of any size—from winged and cat eyeliner to graphic and cut crease looks.


Magnificent Smudgeproof Volumizing Mascara

This long-lasting mascara in a statement-making tube will give your eyes a false-lash effect.

ONE/SIZE by Patrick Starrr

Mattifying Waterproof Setting Spray

Give your skin an all-day matte finish with a quick spray application from this pink and red bottle.


Faded Serum

Visibly reduce stubborn discoloration, post-blemish marks, scars, and spots with this cheeky-colored pink and red tubed serum.

Josie Maran

Pro-Retinol Megamoisture Face Cream

Get retinol benefits without the irritation with this hydrating moisturizer in a pinkish-red jar.


Blending Sponge Set

This set of four sponges is perfect for all-over makeup application and a mood boost thanks to the bright shades.


Lovefest Burning Cherry Perfume

With key notes of black cherry, rose damascena, and palo santo, you won't go unnoticed with a few sprays of this perfume in Kayali's signature red bottle.



Align Leggings

The most comfortable leggings in this gorgeous shade? Say less.


Bomber Jacket

This bomber jacket is reversible, so you can style it two ways in this gorgeous shade.

Old Navy

Cropped Sweater

Tuck this red cropped sweater into jeans for an easy outfit that'll earn you tons of compliments.


Knot Front Pleated Skirt Dress

We have heart eyes over this pleated skirt dress that can be dressed up or down for any occasion.


Tweed Blazer

Color us obsessed. Whether you're on your way to the office or the cocktail bar, this tweed blazer is calling your name.

G.H. Bass

Whitney Loafer

These are one of the coolest pairs of loafers we have seen to date. The on-trend style becomes even more of a statement in magenta.


Lace-Up Back Slip Midi Dress

Perfect for grabbing cocktails with the girls or for a date night, this slip dress will be a go-to addition to your closet this year.


Gemstone Ear Jacket Studs

These earrings are nothing short of stunning. You'll want to wear these gemstone ear jacket studs over and over again in 2023.

Old Navy

Braided Headband

Add a fun touch to any outfit with this braided headband.


Bow Barrette

Looking for a subtle way to incorporate this year's color? This bow barrette is the perfect accessory.


Our Place

The Perfect Pot

Our Place cookware comes in a ton of gorgeous colors, but this is by far our favorite this year.

Our Place

Ceramic Plates

These hand-painted, porcelain plates in the shade Rosa will add the perfect pop of color into your kitchen.


Jacquard Apron

The cutest apron we ever did see? Absolutely. This magenta, boho-inspired apron will make you want to bake something yummy for your neighbor (or yourself).

West Elm

Stemless Wine Glasses

Grab a set of these colored glasses to add a pop of color to your tablescape and impress all your guests.


Hand & Bath Towels

Welcome luxury into your kitchen and bath with these super-soft towels in a gorgeous magenta, aqua, and rust pattern.

West Elm

Luxe Chenille Throw

Cozy up on the couch in this luxe chenille throw blanket or drape it at the end of your bed for pretty accent.


Cotton Sateen Sheet Set

Switch out your neutral sheets for something a little more colorful. This set comes in a super-soft sateen material.


Embroidered Dorsey Pillow

Add a touch of magenta to your couch or bed with this hand-embroidered decorative pillow.


Apothecary Jar Candle

Described as a "heady floral dosed with sweet nectar and herbaceous greens" scent, this candle will invigorate every corner of your home.

Pottery Barn

Faux Peony Bouquet

Ready for spring already? Brighten up any table or sideboard with this bouquet of faux peonies.


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