Fashion

What to Wear to the Eras Tour, Based on Your Favorite Taylor Swift Album

written by MADELINE GALASSI

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Graphics by: Kirra Wallace
Graphics by: Kirra Wallace

In a time not so long ago, an entire nation of Swifties was waiting with bated breath to find out when they’d see their Fearless leader (pun intended) perform in the flesh again. Theories circled—”Will she tour Lover and Folklore and Evermore and Midnights?“—her 2023 tour was announced, panic ensued, websites crashed, and those lucky enough to snag tickets are left standing with only one question left: What will I wear to the Eras Tour?

Usually, the answer to what to wear to a concert is relatively easy; but when a concert encompasses the span of 15 years, 10 albums, and just as many different aesthetics, things get a little more confusing. The key to dressing for the Eras Tour without wanting to pull your hair out? Choosing your look based on your favorite album. 

Taylor’s style has changed drastically through the years, but all of her eras (even her ultra-nostalgic ones) are fair game to play into at the tour. Hoping she opens with “You Belong With Me?” you probably should pick a gilded or fringe-adorned outfit à la Fearless. Do you make your workouts go by more quickly by telling yourself a 40-minute run is just four listens of the 10-minute infamous track, “All Too Well?” Then you already know what color you should be wearing.

You put in the work, you got the tickets—the only thing left is an outfit that’ll make you stand out from the crowd. Here’s all the outfit ideas you need for Taylor Swift’s Eras Tour, broken down by every one of her album aesthetics.

Taylor Swift

Source: Michael Buckner | Getty Images

Taylor Swift’s eponymous album era was her debut onto the music scene as a country sweetheart. Donning her signature curls, an endless stream of cowboy boots, and lots of boho sun dresses, her style had country roots and an effortless, all-American vibe. Channel it at the Eras Tour with shades of teal, a flowing sun dress, and of course, a pair of cowboy boots you can dance the night away in.

House of CB
Lace Trim Dress
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MORE TO COME
Puff Sleeve Mini Dress
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HOUSE OF CB
Puff Sleeve Floral Dress

9 colors available

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ASOS
Puff Sleeve Mini Dress
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& Other Stories
Floral Maxi Dress
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Eloquii
Metallic Dress
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Tecovas
Tall Cowgirl Boots

8 colors available

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Tecovas
Two-Toned Cowgirl Boots

3 colors available

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Fearless

Source: Jason Kempin | Getty Images

During her Fearless era, Taylor still held tight onto her cowboy boots, but began showing more glimpses of what we see her wearing now through the introduction of more glam—in the form of gold, specifically. If the part of the concert you’re most looking forward to is when she she (hopefully) sings Love Story, pay homage to her Fearless era with your cowboy boots with gold gold sequins or a piece that features a healthy dose of fringe.

City Chic
Metallic Mini Dress
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Norma Kamali
Shirt Mini Dress
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Lovers and Friends
Pearl Strap Dress
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Lulus
Sequin Fringe Dress

5 colors available

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Eloquii
Sequin Dress with Bow
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Boot Barn
Fringe Leather Jacket
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Boot Barn
Fringe Skirt
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For Love & Lemons
Sequin Skirt
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Dingo Primrose
Embroidered Western Boots

6 colors available

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Free People
Golden Western Boots

14 colors available

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Speak Now

Source: Kevin Mazur | Getty Images

Especially with Speak Now (Taylor’s Version) being released this July, this era is the most timely choice for a Taylor Swift concert outfit. Taylor’s Speak Now era sparked her first true style evolution, as we saw her trade in her cowboy boots for an etherial, fairytale-like vibe that embodied a sense of romanticism. With shades of purple, lots of tulle, and sweetheart necklines galore, her Speak Now era is for the concert-goers wanting to channel their more feminine side.

Reformation
Velvet Top
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Free People
Mesh Bodysuit

10 colors available

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8 Other Reasons
Sequin Top
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Camila Coelho
Wrap Top

4 colors available

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Arula
Peplum Top

5 colors available

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Reformation
Sleeveless Top

3 colors available

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SNDYS x REVOLVE
Mini Slip Dress

4 colors available

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Majorelle
Gem Strapless Dress
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Hutch
3D Floral Dress
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Ettika
Baguette Drop Earrings

6 colors available

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Red

Source: Christopher Polk | Getty Images

Red’s October release has forever made the album associated with quintessentially fall vibes, but Taylor’s Red era was so much more than the occasional metaphorical scarf and cozy knits. Released in 2012, it was the year Taylor fell into a retro version of herself a stream of high-waisted shorts, ballet flats, Keds, and of course, endless shades of red. 

Tuckernuck
Off Shoulder Ribbed Top
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1.STATE
Sequin Draped Top

3 colors available

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HOUSE OF CB
Poplin Corset Top
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Endless Rose
Tulle Shoulder Top

2 colors available

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House of Harlow 1960 x REVOLVE
Mini Slip Dress

2 colors available

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ASTR the Label
Puff Sleeve Knotted Dress
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Showpo
Strappy A-Line Dress
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For Love and Lemons
Floral Mini Dress
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1989

Source: Mark Metcalfe | Stringer | Getty Images

If Red gave us a taste Taylor’s hipster era, 1989 was its absolute peak (who can forget her “not a lot going on at the moment” tee and top hat?). Alongside red lipstick and a few tight little skirts, she was always seen sporting shorts paired with tights, peacoats, and her signature, blunt bob. While you’re probably not going to show up to the tour in a replica of her personal style at the time, you can give a nod to her 1989 tour costumes, which featured crop tops; pleated, metallic skirts; and a good amount of glittery fringe.

YAURA
Cape Tank
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Love Shack Fancy
Gold Ruffle Skirt
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& Other Stotires
Sequined Dress
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& Other Stories
Floral Appliqué Mini Dress
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Reformation
Polka Dot Dress

3 colors available

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ASOS
Sequin Sparkle Skirt
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J.Crew
Faux Leather Mini Skirt

3 colors available

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LBLC The Label
Faux Leather Shorts
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Reputation

Source: Kevin Winter | Getty Images

Ah, the Reputation era. Her 2017 was chock-full of drama, and her response to it was a complete style transformation, with lots of black, leather, and grunge at play (we also can’t forget how important snakes were to the Reputation aesthetic). Of course, it’s still Taylor Swift, so many of her looks from the time still featured sequins galore, but if you want to play into your goth side at the tour, the Reputation era is your best bet.

Nookie
Mesh Bodysuit
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Eloquii
Lace Top
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Susana Monaco
Faux Leather Tube Top

2 colors available

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Eloquii
Faux Leather Bustier
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BLUEBELLA x REVOLVE
Sequined Bodysuit
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Ramy Brook
Drape Sequin Top
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ASOS
Mirror Dress
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Show Me Your Mumu
Bling Blazer Dress
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Eloquii
Babydoll Dress
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Missoma
Snake Wrap Ring
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Sequin NYC
Serpent Necklace
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Simply Vera
Serpent Earrings

3 colors available

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Lover

Source: Jamie McCarthy | Getty Images

Taylor’s Lover era began in the most Taylor Swift move in history, when her ME! music video started with a cameo of a snake transforming into a butterfly, which pretty much sums up this aesthetic in its entirety (who could forget the dreamy, pastel album cover?). Her two red carpet appearances during the era featured an etherial, pastel dress and ultra-colorful blazer dress. Taylor never got to tour Lover, but you can imagine her looks would’ve been full of sparkles, hearts, and rainbows and butterflies—literally. 

Show Me Your Mumu
Sequin Blazer

4 colors available

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ASOS
Tulle Dress
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Reformation
Sleeveless Sequin Dress
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City Chic
Cutout Mini Dress
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Anthropologie
Sequined Mockneck Dress
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BUXOM COUTURE
Belted Dress

3 colors available

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City Chic
Sequin Cocktail Dress
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Hill House
Short Nap Dress

7 colors available

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Gorjana
Heart Huggie Earrings
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Bon Bon Whims
Bling Heart Ring

15 colors available

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Amazon
Clear Heart Clutch
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Amazon
Clear Handbag
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Folklore + Evermore

Source: Kevin Mazur | Getty Images

Folklore and Evermore both took place during the peak of lockdown, and her style reflected what we were all wearing at the time. Cabincore, cottagecore—whatever you want to call it, it was ultra-comfortable and perfect for a chic stroll in the woods. The only glimpse we got of her Folkore red carpet style was the stunning floral number she wore to the Grammy’s (and won Album of the Year in), which is the vibe we’d try to replicate in our Eras Tour outfit.

Altar’d State
Flutter Sleeve Dress
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Free People
Floral Maxi Dress

4 colors available

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Free People
It’s Fate Midi Dress

5 colors available

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Hill House
Tulle Dress

5 colors available

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Free People
Smocked Dress

8 colors available

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& Other Stories
Kaftan Dress
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Midnights

Source: Gotham | Getty Images

We’re just at the beginning of Taylor’s Midnights era, but it wouldn’t be a stretch to call it her dreamiest style aesthetic yet. While she wore exclusively ’70s-inspired looks in the Anti Hero music video, the rest of her Midnights appearances have included tranquil shades of navy, celestial embellishments, and of course, a lot of sequins. I’m not picking sides here, but if I were, I’d bet that Midnights is going to be the most popular era to embody at the Eras tour (looking at you, “Bejeweled” corset).

Amazon
Rhinestone Bustier
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Free People
Sequined Button Up

3 colors available

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House of Harlow 1960 x REVOLVE
Off the Shoulder Blouse
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MAJORELLE
Glitter Mini Skirt
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Showpo
Sequined Slip Dress

3 colors available

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superdown
Sparkle Mini Dress

6 colors available

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House of Harlow 1960 x REVOLVE
Triangle Jumpsuit
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Emma Pills
Crystal Drop Earrings
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SHASHI
Shooting Star Earrings
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Casa Clara
Gold Star Earrings
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