In a time not so long ago, an entire nation of Swifties was waiting with bated breath to find out when they’d see their Fearless leader (pun intended) perform in the flesh again. Theories circled—”Will she tour Lover and Folklore and Evermore and Midnights?“—her 2023 tour was announced, panic ensued, websites crashed, and those lucky enough to snag tickets are left standing with only one question left: What will I wear to the Eras Tour?
Usually, the answer to what to wear to a concert is relatively easy; but when a concert encompasses the span of 15 years, 10 albums, and just as many different aesthetics, things get a little more confusing. The key to dressing for the Eras Tour without wanting to pull your hair out? Choosing your look based on your favorite album.
Taylor’s style has changed drastically through the years, but all of her eras (even her ultra-nostalgic ones) are fair game to play into at the tour. Hoping she opens with “You Belong With Me?” you probably should pick a gilded or fringe-adorned outfit à la Fearless. Do you make your workouts go by more quickly by telling yourself a 40-minute run is just four listens of the 10-minute infamous track, “All Too Well?” Then you already know what color you should be wearing.
You put in the work, you got the tickets—the only thing left is an outfit that’ll make you stand out from the crowd. Here’s all the outfit inspo you need for Taylor Swift’s Eras Tour, broken down by every one of her album aesthetics.
Taylor Swift’s eponymous album era was her debut onto the music scene as a country sweetheart. Donning her signature curls, an endless stream of cowboy boots, and lots of boho sun dresses, her style had country roots and an effortless, all-American vibe. Channel it at the Eras Tour with shades of teal, a flowing sun dress, and of course, a pair of cowboy boots you can dance the night away in.
During her Fearless era, Taylor still held tight onto her cowboy boots, but began showing more glimpses of what we see her wearing now through the introduction of more glam—in the form of gold, specifically. If the part of the concert you’re most looking forward to is when she she (hopefully) sings Love Story, pair your cowboy boots with gold gold sequins or a piece that features a healthy dose of fringe.
Taylor’s Speak Now era sparked her first true style evolution, as we saw her trade in her cowboy boots for an etherial, fairytale-like vibe that embodied a sense of romanticism. With shades of purple, lots of tulle, and sweetheart necklines galore, her Speak Now era is for the concert-goers wanting to channel their more feminine side.
Red’s October release has forever made the album associated with quintessentially fall vibes, but Taylor’s Red era was so much more than the occasional metaphorical scarf and cozy knits. Released in 2012, it was the year Taylor fell into a retro version of herself a stream of high-waisted shorts, ballet flats, Keds, and of course, endless shades of red.
If Red gave us a taste Taylor’s hipster era, 1989 was its absolute peak (who can forget her “not a lot going on at the moment” tee and top hat?). Alongside a red lip, classic thing and a few tight little skirts, she was always seen sporting shorts paired with tights, peacoats, and her signature, blunt bob. While you’re probably not going to show up to the tour in a replica of her personal style at the time, you can give a nod to her 1989 tour costumes, which featured crop tops; pleated, metallic skirts; and a good amount of glittery fringe.
Ah, the Reputation era. Her 2017 was chock-full of drama, and her response to it was a complete style transformation, with lots of black, leather, and grunge at play (we also can’t forget how important snakes were to the Reputation aesthetic). Of course, it’s still Taylor Swift, so many of her looks from the time still featured sequins galore, but if you want to play into your goth side at the tour, the Reputation era is your best bet.
Taylor’s Lover era began in the most Taylor Swift move in history, when her ME! music video started with a cameo of a snake transforming into a butterfly, which pretty much sums up this aesthetic in its entirety. Her two red carpet appearances during the era featured an etherial, pastel dress and ultra-colorful blazer dress. Taylor never got to tour Lover, but you can imagine her looks would’ve been full of sparkles, hearts, and rainbows and butterflies—literally.
Folklore + Evermore
Folklore and Evermore both took place during the peak of lockdown, and her style reflected what we were all wearing at the time. Cabincore, cottagecore—whatever you want to call it, it was ultra-comfortable and perfect for a chic stroll in the woods. The only glimpse we got of her Folkore red carpet style was the stunning floral number she wore to the Grammy’s (and won Album of the Year in), which is the vibe we’d try to replicate in our concert outfit.
We’re just at the beginning of Taylor’s Midnights era, but it wouldn’t be a stretch to call it her dreamiest style aesthetic yet. While she wore exclusively ’70s-inspired looks in the Anti Hero music video, the rest of her Midnights appearances have included tranquil shades of navy, celestial embellishments, and of course, a lot of sequins. I’m not picking sides here, but if I were, I’d bet that Midnights is going to be the most popular era to embody at the Eras tour (looking at you, “Bejeweled” corset).