The Ordinary: the Affordable Skincare Company That Is Taking Over

Have you ever tried a skincare product and had to immediately tell all your skincare-loving friends all about it? Well, I have tried a whole skincare brand, and now it’s time to tell all our skincare-loving readers all about The Ordinary by Deciem!

Either you’re like me and you’ve heard of it and are obsessed already, or you’re about to be obsessed by the time you finish reading this article! The reason why The Ordinary by Deciem has quickly made an international name for itself is because it offers amazing effective clinical treatments at ridiculously affordable prices. Seriously, a 1 oz bottle of their Granactive Retinoid 2% Emulsion is only $9.80….. YES, you read that right, a retinoid serum at only $9.80!!!


Source: @sanyabeauty2


I’m sure you are wondering how a skincare brand that has so many amazing clinical technologies offers products at such a low price.

Well, I wanted to know too, so I reached out to the team at The Ordinary and spoke at length with Dakota Isaacs, Deciem’s Communications and Public Relations Manager of North America.

Dakota started off by explaining the process by which Deciem came about and how The Ordinary was “made out of frustration” due to other skincare companies overcharging the public and Deciem wanting to make a major change in the skincare world. 

First, The Ordinary offers products that are produced, lab tested, packaged, and distributed from the same facility in Toronto, Canada, cutting a huge portion of the cost of spending when making a product. There is no outsourcing from other labs when it comes to The Ordinary creating a new product; products are manufactured by their in-house team of bio-chemists and materials-chemists in their own lab.

Second, the packaging is very minimalistic, making it easy for clients to read exactly what ingredients are in the product they are getting. You will never find a product that is labeled with any vague, misleading or contradicting marketing. Third, the formulations that they carry are stripped back with only one or two active ingredients in each product. They are made without any additives such as unnecessary binding agents, fragrance, or dyes. They avoid any controversial or harmful ingredients such as parabens, sulfates, mineral oil, formaldehyde, and more.

They also take a stand against animal testing and do not sell in mainland China for these purposes since animal testing is required for registration purposes. From start to finish, The Ordinary by Deciem has 100% control of their product, making it easy to create an effective skincare brand that is accessible to the public for so cheap!


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So, what are the must have treatments from The Ordinary?


Niacinamide 10% + Zinc 1%

This treatment targets blemishes, congestion, and oil production. Niacinamide is a Vitamin B3 that is known to reduce the appearance of skin blemishes and congestion like blackheads. Since it has a high 10% concentration, the zinc salt helps balance out any visible signs of sebum activity.

Niacinamide is also known as an effective ingredient for brightening skin tone, which could help in the evening out of any hyperpigmentation on the skin.

You can apply this serum to entire face morning and evening before any creams. However, if you use topical Vitamin C, try applying at alternate times of the day, (ideally, Vitamin C at night and Niacinamide in the morning) because Niacinamide can affect the integrity of any pure-form Vitamin C products.


Granactive Retinoid* 2% Emulsion

The Granactive Retinoid 2% Emulsion is one of their most popular treatments and it is by far my most favorite everyday treatment I have tried from the brand.

A retinoid will be best to start with when starting retinol treatments because it gives the same effect as a retinol, but without the risk of irritation and dryness due to how it is broken down molecularly. Retinoids help with preventing the signs of aging by speeding up the cell turnover process and leaving you with smoother, glowing skin. So, apply a bit of this bad boy at night time before any creams and be prepared to wake up to baby smooth skin!

Just a warning though, using retinoids and retinols increases your risk of UVA/UVB damage, so make sure to use a high SPF and reapply your SPF throughout the day!


Ascorbyl Tetraisopalmitate Solution 20% in Vitamin F

This is a high-strength oil-solubilized Vitamin C that can be used in higher concentrations and is one of the most stable derivatives of Vitamin C. Combined with Vitamin F, this treatment provides essential fatty acids that help hydrate and support healthy skin.

This oil solution is perfect for any skin type that wants to address dullness, uneven texture, uneven skin tone, fine lines, and wrinkles!


AHA 30% + BHA 2% Peeling Solution

This 10-minute exfoliating facial is literally the most amazing product ever! It works above and below the skin level to exfoliate, brighten, and clear pores from any congestion to promote smoother, baby soft skin. With an additive derivative of Tasmanian Pepperberry that helps reduce irritation, this treatment is great for people that may have sensitivities towards the use of acids.

Use once a week in the evening after cleansing skin, leave on for 10 minutes (5 minutes if you have never used an acid peel before and then build up to 10 minutes), and then rinse off! Apply a moisturizer afterwards and then bask in all the glory of having glowing, smooth skin!



The Buffet serum is one of the most popular serums for everyday use for anti-aging because of the impressive amounts of peptides and other ingredients it has.

Matrixyl 3000, Matrixyl Synthe’6, Syn-Ake, and Relistase are all peptide complexes that help reduce the look of fine lines, wrinkles, surface irregularities, and improve the look of skin elasticity and firmness. It also has multiple Hyaluronic Acid complexes which help bind moisture to the skin and act as a delivery system to enhance skin’s exposure to the active peptides.

Also, this serum contains a probiotic complex in a base of eleven skin-friendly amino acids that help aid in fighting against toxins and free radicals entering skin. This serum is great for any skin type and can be used in conjunction with other serums throughout your daily skincare routine!


Caffeine Solution 5% + EGCG

If you suffer from dark circles underneath the eyes, then try this highly potent serum!

Containing an extremely high 5% concentration of caffeine and highly-purified EGCG from green tea leaves, this treatment can help reduce the look of puffiness and dark circles around the eye contour. Good for any skin type and can be used in the AM or PM!


Source: @milatavs


You may be wondering — what is next for Deciem and The Ordinary? While their full line is available on their website, you can now order from as well!

This past year, Estee Lauder invested in Deciem, making it the first time ever for Estee Lauder to invest in a company instead of buying a company out. With an investment like that, Deciem will now be able to create, produce, and distribute even more product than they could have ever imagined and still have 100% control of the brand!

I have been such a fan of this brand for over a year now and I am so excited for its growth and potential to reach even more skincare-loving people like yourselves! Now get to clicking, because you’re going to want to try some of these products before they sell out, (which they do fast)!




Have you tried The Ordinary by Deciem? What are your favorite products?

  • What material are the bottles made out of?

  • I adore the peeling solution and the Niacinimide/Zinc solution. They’ve made such big differences in my skin! Looks like you have a lovely skincare collection.

  • Sam

    I don’t find that the Caffeine Solution does anything for my dark circles. Renee Rouleau’s Vitamin C Eye Brightener worked much better for me (though it costs several times more).

  • I just bought the hyaluronic acid about a month ago and it has literally changed my skin. I cannot get over how the texture of my skin has changed since starting to use it. I’ve been bragging about it to all of my friends!

  • I’ve never heard of this brand before….but I’m in the market for a good retinoid so maybe I’ll look into this one.

  • The Ordinary is the BOMB. Thankfully I live in Toronto so I can pop in there all the time. Niacinimide is great but it pills so I would recommend it at night and using the vitamin C in the morning. The buffet has a strange consistency for me and the Vitamin C is pretty good. Their moisturizer is my HG, it’s incredible and SO cheap!!

  • I need the peeling solution! I bought a bunch of stuff to try before christmas and love it all so need to grab some more to try asap!

    Tarnya xx

  • TMN

    I’ve been using this brand religiously for the past year or so. As someone who works in science research and is stuying to become a dermatologist, I whole-heartedly recommend this brand.

  • Katia

    I have used The Ordinary after seeing a post on EveryGirl and wow!! Huge difference and love it! #notsponsored

  • Alexandra MacKenzie

    Love the Ordinary, happy to see a Canadian brand doing well both at home and overseas. I use the primer, buffet, and Niacinamide in the morning then the Granactive Retinoid 2% Emulsion in the evening along with their moisturizer.

  • Is it normal to experience a burning sensation or needle-like sensations when using the peeling solution? I’ve never done this kind of treatment before and wondering if I should stop use?

    • Hi Alyssa. Yup, the irritation is normal. Especially if you’re new to peels. I used the AHA for the first time last week and was surprised at how much it tingled. I’ve had dozens of peels in the past and I always wince at the stinging!

      • Thanks so much! It is definitely going to take a little getting used to but liking the product so far.

  • Theresa Dickison

    I love this company because it’s solved two problems that I’ve had since forever. I’ve had acne since I was 16 (I’m 45 now) and have gone through every formulation, pill and regimen known to man. I started using The Ordinary Azelaic Acid Suspension 10% – 30ml daily and it is the first thing in 30 years that has actually worked. I no longer have the horrible cystic acne that I would get around my period and I have none of the regular zits that would hang out the rest of the month. My face is completely clear for the first time since I was a teenager. There may have been tears of happiness shed. Not saying there was, but yeah, there was.

    The other issue is the crazy winter dryness in Wisconsin. It is so dry here that my hands and body would crack and be itchy to the point of madness 🙂 I purchased the HA3 Hand Hydrator and Hyaluronic Concentrate and that put a stop to it straight away. Deciem is pretty much my sole skin care source at this point.

  • i really thought that picture with the red aha was a severe allergic reaction at first LOL. really gotta try out some of their products !

  • Their Peeling Solution is creating a buzz over Instagram. I think I should invest in it for my skin 🙂 Thank you for sharing the best picks from The Ordinary. – The Pink Velvet Blog