It is no coincidence that you often see a single color on repeat throughout the year. And it’s never just some random color—it’s specific, predetermined, and infused into every category of our lives. Last year, it was Very Peri—a shade of periwinkle blue that was meant to evoke carefree confidence and a daring curiosity. Specific, we know. But if you’re familiar with the Pantone color of the year, you wouldn’t expect anything less.
So what will it be this year? Enter: Viva Magenta. In 2023, you can expect to see this “brave and fearless” shade of “animated red” everywhere you look. Said to promote self-expression without restraint, this year’s Pantone color of the year may be just the thing we need to re-energize every area of our lives. From home to beauty to fashion and more, here’s how you can do just that:
Soft Pinch Liquid Blush
This TikTok-viral blush in the shade Grateful is a dewy, true red and a perfect match for Viva Magenta.
Poutsicle Hydrating Lip Stain
Looking for a hydrating lip stain that makes a statement? Fenty has the perfect one in the shade Strawberry Sangria.
Modern Renaissance Eye Shadow Palette
Shades like Venetian Red and Love Letter make this the perfect eyeshadow palette for this year.
Waterproof Liquid Eyeliner Pen
This felt-tip, easy-glide eyeliner pen will help you create lines of any size—from winged and cat eyeliner to graphic and cut crease looks.
Magnificent Smudgeproof Volumizing Mascara
This long-lasting mascara in a statement-making tube will give your eyes a false-lash effect.
Mattifying Waterproof Setting Spray
Give your skin an all-day matte finish with a quick spray application from this pink and red bottle.
Faded Serum
Visibly reduce stubborn discoloration, post-blemish marks, scars, and spots with this cheeky-colored pink and red tubed serum.
Pro-Retinol Megamoisture Face Cream
Get retinol benefits without the irritation with this hydrating moisturizer in a pinkish-red jar.
Blending Sponge Set
This set of four sponges is perfect for all-over makeup application and a mood boost thanks to the bright shades.
Lovefest Burning Cherry Perfume
With key notes of black cherry, rose damascena, and palo santo, you won't go unnoticed with a few sprays of this perfume in Kayali's signature red bottle.
Bomber Jacket
This bomber jacket is reversible, so you can style it two ways in this gorgeous shade.
Cropped Sweater
Tuck this red cropped sweater into jeans for an easy outfit that'll earn you tons of compliments.
Knot Front Pleated Skirt Dress
We have heart eyes over this pleated skirt dress that can be dressed up or down for any occasion.
Tweed Blazer
Color us obsessed. Whether you're on your way to the office or the cocktail bar, this tweed blazer is calling your name.
Whitney Loafer
These are one of the coolest pairs of loafers we have seen to date. The on-trend style becomes even more of a statement in magenta.
Lace-Up Back Slip Midi Dress
Perfect for grabbing cocktails with the girls or for a date night, this slip dress will be a go-to addition to your closet this year.
Gemstone Ear Jacket Studs
These earrings are nothing short of stunning. You'll want to wear these gemstone ear jacket studs over and over again in 2023.
Bow Barrette
Looking for a subtle way to incorporate this year's color? This bow barrette is the perfect accessory.
The Perfect Pot
Our Place cookware comes in a ton of gorgeous colors, but this is by far our favorite this year.
Ceramic Plates
These hand-painted, porcelain plates in the shade Rosa will add the perfect pop of color into your kitchen.
Jacquard Apron
The cutest apron we ever did see? Absolutely. This magenta, boho-inspired apron will make you want to bake something yummy for your neighbor (or yourself).
Stemless Wine Glasses
Grab a set of these colored glasses to add a pop of color to your tablescape and impress all your guests.
Hand & Bath Towels
Welcome luxury into your kitchen and bath with these super-soft towels in a gorgeous magenta, aqua, and rust pattern.
Luxe Chenille Throw
Cozy up on the couch in this luxe chenille throw blanket or drape it at the end of your bed for pretty accent.
Cotton Sateen Sheet Set
Switch out your neutral sheets for something a little more colorful. This set comes in a super-soft sateen material.
Embroidered Dorsey Pillow
Add a touch of magenta to your couch or bed with this hand-embroidered decorative pillow.
Apothecary Jar Candle
Described as a "heady floral dosed with sweet nectar and herbaceous greens" scent, this candle will invigorate every corner of your home.
Faux Peony Bouquet
Ready for spring already? Brighten up any table or sideboard with this bouquet of faux peonies.
