"A badass founder with a powerful mission is enough to make us fans of a brand, but when the products perform, have a broad shade range, are vegan and cruelty-free, and are affordable, you’ll be hard-pressed to get us to stop talking about them. Since its launch, Selena Gomez’s makeup brand, Rare Beauty, has had its fair share of waitlisted products, and for a good reason—everyone (including all of TikTok and our editors) is obsessed with them.
We try a lot of products around here, so when one of our editors calls a product “God-tier,” you know we mean business. From the lipstick that has zero color transfer (how?!) to the bronzing stick that melts into the skin, our editors are sharing their favorite Rare Beauty products so you know which ones you need to get your hands on ASAP:
Our favorites from Rare Beauty
If you scroll on TikTok for a mere five minutes, there’s a pretty high chance you’ll come across this blush more than once. And while I hate to be preaching to the choir, this stuff is popular for a reason. When I say that a little bit of this formula goes a long way, I mean it. It takes one singular dot of this blush on each cheek to warm up my entire face, it blends so seamlessly, and will last a long time. For me, that makes it worth every penny.
— Ashley, Branded Content Editor
I have dabbled with bronzing and contour sticks in the past but, earlier this summer, I really wanted to find one that blended easily and warmed up my face. A lot of sticks I’ve used in the past were tough to blend (eating up way too much time of my morning routine) and, at times, would leave me feeling like I just smeared dirt on my face. I picked up this Rare Beauty bronzing stick and let me tell you—this stuff puts in work. It’s super creamy without feeling too liquid-like and melts into my skin like butter. When it comes to warming up my face fast, this formula gets the job done and is one of my favorite parts of my makeup routine.
— Ashley, Branded Content Editor
My lips are extremely sensitive, with most lip products I use causing reactions (plump lips are in, swollen ones? Not so much). The Rare Beauty Kind Words lip liner is truly a godsend. It glides on so smoothly and leaves my lips feeling nourished rather than dry. I use a shade close to my natural lip color for everyday wear and I couldn’t recommend it more.
— Garri, Managing Editor
The second Rare Beauty launched I knew I’d need to get my hands on this highlighter, and it has not disappointed. It gives a beautiful glow without being in-your-face about it. On days I want to wear a little less makeup, I mix a drop of this with my blush and blend the two together. It’s a holy grail kind of combo.
— Garri, Managing Editor
When I tell you I don’t think I’ll use another lipstick ever again, I’m not joking. The formula slides on like butter, the pigment is gorgeous, and it’s an absolute steal being priced at only $20. I also don’t wear lipstick everyday, so I completely forget to be careful and dainty when I’m eating or drinking with it on—but that doesn’t matter. I can sip wine or have a burger with zero color transfer in sight. Truly a God-tier product.
— McKenna, Editorial Intern
Everyone always talks about Rare Beauty’s liquid blushes (which for the record, I love) but nobody ever talks about how incredible their cream blushes are. If you’re someone who loves a natural flush, you’re going to adore these. They blend out to give the prettiest, flushed cheek, and unlike the liquid blushes, they’re hard to overdo. I have two different shades that I absolutely love for day-to-day wear.
— Maddie, Fashion Editor
As a tinted moisturizer finatic, this is one of my favorites of all time. Unlike many tinted moisturizers, this one actually gives me a bit of coverage, and leaves me with a blurred, poreless, healthy-looking complexion. I love this for daily wear, but it’s also significant enough that I wear it to the office all the time, too.
— Maddie, Fashion Editor
What reviewers think of the rest of Rare Beauty’s collection
This mascara has some mixed reviews on Sephora, but it still has a 4-star rating. Its eye-hugging brush is meant to lift, lengthen, curl, and volumize the lashes, and reviewers say that it does—as long as you wipe excess product off of the brush first to prevent clumping.
Liquid eyeshadows are a God-send because they make applying eyeshadow seamless and quick. This one in particular is a weightless, liquid-to-powder formula that remains creaseless and because of that, reviewers are loving it.
This 4-in-1 primer hydrates, primes, sets, and refreshes skin with ingredients like niacinamide to improve the appearance of skin and lotus, gardenia, and white waterlily to soothe and nourish. While oily skin gals say it makes them look like a "grease ball," dry skin gals are loving the glow.
Serum-like, weightless, and buildable foundations always sound too good to be true, and reviewers are torn on this one. Some say that it is the "best skin-like foundation on the market" and others are claiming that it is "patchy and cakey with REALLY bad separation." This is one you're going to have to test out for yourself to see who is right.
We love a dewy look, and we especially love a dewy lip balm that is hydrating and nourishing. This buildable lip balm comes in eight shades (one being clear). One reviewer says this is "the most underrated Rare Beauty product".
This talc-free, loose setting powder visibly smooths, blurs, and controls shine on all skin types. There are five shade options that deliver a natural, comfortable finish. One reviewer says "it leaves your skin blurred and smooth, without mattifying," so you can still get your glow on without just looking greasy.
This lightweight, hydrating concealer offers medium-to-full coverage in 49 shades. With 1,500+ reviews on Sephora and a 4-star rating, this has been tested by the masses and the resounding verdict is that it's a must-have.
This gel primer claims to blur the look of pores and fine lines, boost and extend makeup wear, and help fight shine. As confirmed in the reviews, it is suitable for all skin types and definitely worth a try if you are on the hunt for a new primer.