Nike Just Dropped a Trendsetting Campaign With Serena Williams

it's the Serena Williams Design Crew's first launch

The Everygirl’s product selections are curated by the editorial team. If you buy something through our links, we may earn an affiliate commission, at no cost to you. We only recommend products we genuinely love.

Source: Nike

There’s hardly a more recognizable or significant athlete than Serena Williams, who has dominated both on the tennis court and as an entrepreneur for as long as most of us can remember. She’s dabbled in the fashion world with her launch of S by Serena, but she’s now shifting gears, with the launch of an inclusive campaign with Nike that’s been a long time coming—and that’s guaranteed to sell out.

Back in 2019, Nike and Serena Williams came together and created the Serena Williams Design Crew (SWDC), an apprenticeship program meant to propel diversity in design. The SWDC consists of 10 designers from New York City, and each created a Serena-inspired piece of lifestyle apparel that captured “1990s nostalgia,” all of which are officially launching Sept. 1.

From footwear to apparel and accessories, the SWDC created a mix of pieces tailoring to both streetwear and athletic gear, all of which, according to Harper’s Bazaar, are meant to set streetwear trends, not follow them. 

While this is the first official launch of the SWDC, it’s far from the last. A second round of the program is officially underway, this time with 11 designers from Chicago, continuing their mission of putting a spotlight on diverse designers and fostering a community that promotes them.

Ready to shop the first SWDC launch? Do it now rather than later—it won’t be in stock for long.

 

Source: Nike

 

NIKE X Serena Williams

Court Legacy Sneaker

NIKE X Serena Williams

Court Legacy Sneaker

NIKE X Serena Williams

Nike RYZ 365 2

2 colors available

NIKE X Serena Williams

Air Max Koko

NIKE X Serena Williams

Long-Sleeve Tennis Bodysuit

NIKE X Serena Williams

Tennis Jumpsuit

NIKE X Serena Williams

Printed Tennis Jumpsuit

NIKE X Serena Williams

Printed 1/2-Zip Tennis Top

NIKE X Serena Williams

Short-Sleeve Tennis Crop Top

2 colors available

NIKE X Serena Williams

Tennis Jersey Dress

2 colors available

NIKE X Serena Williams

Printed Tennis Shorts

2 colors available

NIKE X Serena Williams

Fleece Tennis Pants

2 colors available

NIKE X Serena Williams

Printed Tennis Top

2 colors available

NIKE X Serena Williams

Short-Sleeve Tennis Top

2 colors available

NIKE X Serena Williams

Fleece Tennis Hoodie

2 colors available

NIKE X Serena Williams

Tennis T-Shirt

2 colors available

NIKE X Serena Williams

Woven Tennis Pants

NIKE X Serena Williams

Tennis Bucket Hat

NIKE X Serena Williams

Tennis Tote

NIKE X Serena Williams

Crew Socks

 

7 Athletes We’re Taking Major Fashion Inspo From Right Now
READ ON