As a wellness editor, it probably comes as absolutely no surprise to anyone that I live for wellness products. Supplements, essential oils, non-toxic skincare—you name it, I’ve tried it. But shopping for wellness products is different from shopping for a foundation or pair of jeans: A lot more goes into it than finding the right size or shade. The world of supplements can be totally confusing—”all-natural” doesn’t always mean healthy, and everything from essential oils to SPF can get expensive AF. What’s a girl to do? The answer: Head to Target.
That’s right, the store you go to “just for fun” on Sundays is not only good for wardrobe basics or home decor items you definitely don’t need (but always talk yourself into buying). The aisles of Target are loaded with wellness hidden treasures, from sexual health items to skincare that’s actually healthy for your skin. And because it’s all from Target, you know it’s totally affordable too. I scoured the aisles so you don’t have to—shop 15 natural wellness products you’ve got to try, all under $30.
There are a few reasons why this basic soap has a very un-basic cult following. For one, it's as clean as it gets, with 90 percent organic ingredients. But it's also certified fair trade, comes in sustainable packaging, and has an amazing scent. It's called 18-in-1 because you really can use it 18 ways (I checked). Try it for face/body wash, hand soap, house cleaner, or as a gentle soap for makeup brushes. Trust me, you'll want to buy in bulk.
Let's talk tampons for a sec. You're literally inserting them into your body, so shouldn't we care about how they're made or what chemicals they contain instead of just how much they absorb? Expect better from your period products: This cotton is not only organic, but it also comes with a BPA-free applicator. If that's not enough to convince you to switch, every purchase gives period products to girls who need them. Not a tampon fan? Check out Cora's other amazing period products.
Most of you are probably already collagen stans, but for those who live under a rock or have yet to get on the collagen bandwagon, Target has you covered. This one is made with organic wheat grass and spinach, so you're getting many antioxidants and benefits from greens as well as the collegen. As with any supplement, talk to your doctor before taking.
PSA: There are so many non-toxic SPF options that are better for you and the environment—there's really no reason to stick to plain old chemical sunscreen. My personal favorite is this gem from Versed. Made with non-nano zinc oxide physical sunscreen, the formula offers protection from the sun without leaving a white tint or cast (even on deeper skin tones).
Now onto vaginal care. Your vagina deserves (and needs) more TLC than just splashing your normal body wash down there. This wash is made with only clean, natural, and plant-based ingredients, so you know you're giving your vagina only the best. It's intended to keep pH levels healthy, prevent infection, hydrate the area, and relieve irritation.
Yes, there is such thing as non-toxic oral care, and yes, you should be using it. If you're looking for whiter teeth but don't want the price tag of in-office treatments or the toxins (and sensitivity!) from basic white strips, check out Moon. It uses activated charcoal to whiten and brighten instead of chemicals, and it contains 10 antioxidants and essential oils for fresher breath and oral health. Win, win, win!
On your next visit to pick up faux greenery or cheap wine, do yourself a favor and add this non-toxic oil to your cart. This genius product is meant for anywhere hair meets skin, meaning sensitive areas like pubic hair and under arms, but it can also be used on legs, face, or anywhere you grow hair. If you prefer hair removal, the oil is intended to keep skin hydrated and prevent ingrown hairs. If you like to grow it out, the oil keeps course hair soft. It's not only clean and good for sensitive skin, but it's also dermatologically and gynecologically tested, so you know you're treating your body well.
Confession: I read somewhere that Kim Kardashian uses this lotion like seven years ago (way before KKW Beauty), so I obviously bought it and have not looked back since. All it takes to be a convert is to read the ingredients list (see: green coffee bean extract, green tea, hyaluronic acid). The superingredients work to deeply nourish the skin with antioxidants and help protect it from damage. I swear, you can feel the 65+ vitamins and minerals working within one use.
Since you can probably already tell that I'm a Cora fan, let's talk about their Period Balm. The powerful essential oils help soothe period symptoms like cramping or bloating, and the formula has a warming effect that works to treat inflammation and ease tension overtime. Think of it as the 2021 version of the heating pad or hot water bottle your mom used to place on your stomach when you had cramps.
If you have yet to hop on the pimple patch bandwagon, allow me to change your life. Basically, these little stickers stick onto a pimple or breakout and suck out all the gunk in six hours. Seriously. You'll wake up and any zit will be gone (it's like magic!). This one is cleaner than patches from other brands and is strong enough to stay on through a whole night (looking at you, restless sleepers).
Full disclosure, I have opted for conditioner or body wash instead of shaving cream since I was 15 years old (I mean, does it really do anything?). That is, until I tried Flamingo. This clean shave gel is so creamy and moisturizing, it is now a staple in my shower. You'd be a fan from the scent alone.
Every good wellness enthusiast has a bag of Epsom salt on hand. I like this one because it's cheap, large (basically the Costco of bath salts), and only contains one ingredient: magnesium sulfate (AKA Epsom salt). The magnesium soaks into skin to help relieve muscle pain, tension in the body, and overall inflammation (my doctor recommended I try Epsom salt baths for help with anxiety!).
One of our go-to sunscreen brands of all time also happens to be paraben-free, vegan, and doesn't contain any artificial fragrance (AKA chemicals that can irritate the skin but is found in many beauty products). This one contains shea butter and coconut oil, so you're getting in some major hydration while protecting your gorgeous glow.
IDK who needs to hear this, but there might be a lot of sh*t in your deodorant. Do your research and talk to your doctor about recs that are right for you. But if you're ready to switch to a cleaner kind, I suggest Native's aluminum-free and paraben-free option. Sure, we love it for the long-lasting protection against odor and all the reasons to love (and need) deodorant, but we're partial to Native because of the amazing scents. With hints of jasmine, cucumber, or citrus, you'll subtly smell like you just came from a spa.
Who could've guessed a couple of years ago that hand sanitizer would be the #1 wellness must-have? Since 2020, I've kept a hand sanitizer in every purse I carry and use before every meal or after touching a public door handle (obsessive or smart, IDK). However, if you're using hand sanitizer more (good job!), it could be drying out your hands. This one is just as effective (kills 99.9 percent of germs and bacteria) but doesn't contain methanol (one of the main ingredients that leaves hands feeling dry) and contains aloe to help soothe and moisturize skin while you protect yourself from germs.
