Makeup

‘Latte Makeup’ Is the Internet’s Latest Craze—Here’s How To Recreate It

written by EMMA GINSBERG
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Source: Hailey Bieber
Source: Hailey Bieber

Let me be the first to say that I’m all for ending the internet’s obsession with naming beauty and fashion trends after seemingly random foods (tomato girl? blueberry milk nails? SOS). However, if there’s one food-or-drink named trend that I can get behind, it’s latte makeup. Aside from being admittedly aptly named, the viral look is easy to recreate and is uber-flattering on all skin tones and eye colors.

The latte makeup trend is essentially exactly what it sounds like: a sultry, bronzed makeup look created with shades of brown. Warm coffee colors are highlighted through a creamy bronzer, a smudged brown eyeliner, and a juicy but neutral-toned lip. For those of us with perpetually rosy cheeks, latte makeup is a win due to the fact that it eliminates bright pink or red blushes and instead focuses on more bronze, neutral tones. The term was coined on TikTok by beauty guru Rachel Rigler, but the look itself originated from Australian makeup artist Tanielle Jai (who, for those invested, has stated that she is totally behind the “latte” name).

 

@rachelrigler

LATTE MAKEUP ✨☕️ cheers 🙂 #makeup #makeuptrends #beauty #lattemakeup #summermakeup #makeuphacks #greenscreen

♬ original sound – Rachel Rigler

 

How To Recreate the “Latte” Makeup Look

 

The bronzy, glowy base

The base of the latte makeup look includes a sheer-coverage foundation or skin tint, cream bronzer, concealer, and a powder bronzer to seal it all in. To achieve a natural, sun-kissed effect, Rigler recommends putting your foundation or skin tint everywhere except your nose to let your natural freckles come through; you can also use a freckle pen to create freckles after finishing the base. Add a healthy amount of cream bronzer or contour to your cheeks, a little bit of concealer wherever you need it, and blend well. Finish with a powder bronzer, and you have a latte makeup base.

Ilia
Super Serum Skin Tint
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Merit
Minimalist Perfecting Foundation Stick
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Summer Fridays
Sheer Skin Tint
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Charlotte Tilbury
Hollywood Contour Wand
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Patrick Ta
Major Sculpt Contour & Powder Duo
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Westman Atelier
Face Trace Contour Stick
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Saie
Glow Sculpt Multi-Use Cream Blush
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Freck
Original Freckle Pen
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The shimmery brown eye

After watching dozens of latte makeup tutorials, I can confidently say that there is no “wrong” way to achieve a latte eye. For an everyday recreation of the look, you can blend your powder bronzer into your crease, add a bit of smudged brown eyeliner to your lash line, and call it a day. If you want to make your latte makeup look to be a bit more glam, use a darker brown eyeshadow in your crease, add a smudged brown eyeliner to both your lash line and water line, and pop a bit of gold eyeshadow on your inner corner for a sexier iteration. Regardless of how you opt to create your latte eye look, minimal mascara is key for allowing the brown tones to shine.

Benefit
Hoola Caramel Bronzer
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Tower 28
Brown Oneliner
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Charlotte Tilbury
Eyes to Mesmerize Cream Eyeshadow
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Laura Mercier
Eyeshadow Stick
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Hourglass
Glitter Eyeshadow
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MAKEUP BY MARIO
Matte Eyeshadow Palette
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The glossy-but-neutral lip

To finish your latte look, a neutral lip is the way to go. Grab your favorite nude, caramel-toned, or brown lip liner, and finish with a gloss that contributes to the melted effect of the makeup. In her original latte makeup tutorial, Rigler takes the excess bronzer and foundation left over on her beauty blender and pats it over her lips before applying liner for an even more neutral look.

Tower 28
Brown Oneliner
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Rare Beauty
Kind Words Lip Liner
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Fenty Beauty
Clear Gloss Bomb
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Summer Fridays
Lip Butter Balm
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How To Recreate “Latte” Makeup on Different Undertones

If your initial reaction to latte-inspired makeup looks is “no way, that’s not for me,” think again. Many of the original pictures and videos of the viral trend are used on people with bronzed, olive complexions, but the look is just as flattering on fairer and deeper skin tones alike. (That’s right, fair-skinned gals—you don’t need to self-tan to high heaven in order to achieve the look).

Jai has released several follow-up videos explaining how to recreate latte makeup on different undertones. People with cool undertones should lean into ashy, taupe-y browns, while those with warm undertones should seek out browns with a pinker undertone. Prioritizing shades of brown that will compliment your skin tone—rather than wash it out—is the key to making latte makeup work for you. 

@taniellejaimua

Replying to @Bunnybunz do you know your undertone? It will help you decide what the best colours are for you! #undertones #colourwheel

♬ original sound – Tanielle Jai

 

For cool undertones

Merit
Minimalist Perfecting Foundation Stick
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Summer Fridays
Sheer Skin Tint
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Milk Makeup
Sculpt Cream Contour Stick
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Fenty Beauty
Match Stick Contour
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Patrick Ta
Major Sculpt Contour & Powder Duo
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Natasha Denona
Glam Eyeshadow Palette
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For warm undertones

Ilia
Super Serum Skin Tint
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Fenty Beauty
Eaze Drop Skin Tint
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MAKEUP BY MARIO
Soft Sculpt Shaping Stick
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Milk Makeup
Sculpt Cream Contour Stick
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Patrick Ta
Major Sculpt Contour & Powder Duo
Shop now
Tarte
Bloom Clay Eyeshadow Palette
Shop now