"If you’ve been on TikTok lately, then it’s possible you’ve caught word of the latest lifestyle-trend-turned-fashion-aesthetic: coastal grandma. Yes, friends, you read that right: This summer, we are drawing inspiration from our grandmothers.
Plus, you can pick them up at your local CVS right now!
If you’re currently raising an eyebrow or two, we totally get it. Dressing like a matriarch has not always been at the top of our fashion to-do list. But hear us out: This trend is classic, nostalgic, and it basically represents a state of mind we want to live in all summer long. After all, what’s a better vibe than being an old widow taking a beach walk at dusk while wearing a cashmere cardigan? We rest our case.
OK, you may be asking yourself, “But what exactly is the coastal grandmother trend?” Let’s dive in.
What is the “coastal grandma” aesthetic?
In a nutshell, the coastal grandmother look draws inspiration from the aesthetic seen in Nancy Meyers’ movies—specifically, think Something’s Gotta Give. The term was coined by TikToker Lex Nicoleta who explains that beyond fashion, the style can be characterized by items that are effortlessly classy, such as fresh-from-the-garden vegetables, chilled wine, and cozy interiors. So basically, it’s the arsenal of affluent, classy grandmas everywhere.
Two things that are completely non-essential to rocking the trend? Actually being a grandmother and living on the coast.
How to nail it
When it comes to fashion, this trend is all about casual, seaside-inspired elegance. Think loose silhouettes, linen blends, and classic New England textures including linen, raffia, crochet, and knit. Gold jewelry, pearls, and posh sunglasses are also fair game.
Looking for some inspiration? Scroll on for five coastal grandmother-inspired looks you can rock this summer.
hat | sunglasses | bodysuit | linen top | bag | trousers | clogs
Linen garments are quintessential to the coastal grandmother aesthetic. Add practical, on-trend accessories such as a straw hat and a large, chic basket for a look that can take you from morning errands to lunch with your girlfriends to an evening stroll on the beach, all in one fell swoop. Extra points if you drop by the farmers market.
sailor sweater | sailor sweater (second option) | top | watch | bag | shorts | sandals
Nothing says “a day at the coast” like a striped sweater—even if that day at the coast is really just a state of mind. Throw it over your shoulders alongside a leather crossbody, and you’ve nailed the style to a tee. A breezy linen set makes for a neutral, comfortable, and trendy base layer.
hat | sunglasses | sweater | jeans | sandals
A coastal grandmother is never without at least one quality sweater in her arsenal. A high-quality knit, mom jeans, and Birkenstocks are all perfect companions for chilly summer nights out with friends or a casual evening date.
sunglasses | jumpsuit | bag | sandals
A linen jumpsuit is a one-and-done option that’s a perfect piece to throw on for any summer day activities—stroll on the beach included. Minimal effort, maximum cuteness.
A true coastal grandma never says no to gingham, and luckily, neither do we. This minimal gingham dress has a retro feel that makes us want to throw it on and wear it every time we leave the house, all summer long. The finishing touch? A trendy pearl accessory (that you know your grandma really would love, but only because she has great taste.).