Madi Koetting

Contributing Beauty & Lifestyle Writer
Madi is an East Coast-based lifestyle and beauty freelance writer with a bachelor's in magazine journalism from Drake University. She's currently a Shopping Editor for Taste of Home where she helps readers discover the best home finds and tests social media viral products. Beyond The Everygirl, Madi's work has appeared in Better Homes & Gardens, Reader's Digest, and Stylecaster.
  • Education: Drake University
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Home is where the heart is, and for Madi, writing about all things home is where she derives joy. When she’s not helping readers cultivate their happy space, Madi loves researching and writing about beauty products and trends. From a young age, she’s experienced the pains of common skin struggles—and the insecurity that comes with it—which is why she’s on a mission to help beauty enthusiasts like herself discover the best, affordable skincare concoctions because everyone should have access to the skin they want to show off.


Madi has held various writing and editing positions for national magazines like Taste of Home, Reader’s Digest, and Better Homes & Gardens. She also has a youth culture background where she helped conduct research on Gen Z and Millennials while writing about the biggest social media and pop culture trends.

Fun Stuff

When she’s not online shopping, you can find Madi perfecting her espresso martini recipe, rewatching her favorite rom-coms, and decorating her East Coast apartment.

About The Everygirl Media Group

Whether she is searching for her dream job or a new city to call home; is saving for a down payment or a ticket to travel the world; is learning to cook or speak another language, she needs a bit of guidance, she wants to be inspired.

She is The Everygirl. This is for her.

Over the past ten years, The Everygirl has grown to become a household name in online media, providing millions of women around the globe with a daily dose of inspiration and guidance. By offering detailed in-depth features, career profiles, relatable first-hand accounts, and how-to guides, The Everygirl inspires women toward leading a well-rounded, financially sound, and stylish life.