Who Is Matilda Djerf and Why Is Everyone Obsessed With Her Style?


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Source: Matilda Djerf
Source: Matilda Djerf

Unless you’ve been living under a rock, you’ve probably seen the name “Matilda Djerf” floating around on the internet recently. And it’s no secret why: She’s the ultimate it-girl. Her hair? As bouncy and voluminous as a ’90s supermodel. Her makeup? Looks like it’s been airbrushed by the likes of a Kardashian makeup artist. And her fashion? It’s all the inspiration we’ve ever needed.

And it turns out, we’re not the only ones obsessed with Djerf. The fashion influencer has over two million followers on Instagram and over 640k followers on TikTok. And because of her keen eye for fashion, she even launched her own brand, Djerf Avenue, back in 2019.

Every time we see a photo of her, it’s yet another image to add to our “future outfits” inspo boards—and it isn’t just a look or two. We’re obsessed with all her looks, and it won’t take long to see why. These are the Matilda Djerf looks we’re replicating ASAP.


The LPD (little pink dress)

Spring weather is officially here. You know what that means? Time to break out the mini tube dress that’s buried in the back of your closet and pair it with an oversized blazer. Accessorize with some colorful, strappy heels, and you’ll be feeling like a modern-day Elle Woods.


Bec + Bridge

Mini Dress

Wild Fable

Slip Dress

The one that’s perfect for unpredictable weather

Don’t feel like putting much thought into your outfit? Grab your go-to chunky knit and some neutral cargo pants. And if you need to transition from day to night, swap your sneakers for a pair of black heels, slick back your hair, and swipe some color onto your lips. Sometimes, less is more.

The one that gives “business casual” a new meaning

We know you’re not supposed to wear white until after Memorial Day. But if we can look as timeless and trendy as Djerf doing it, we’re all for breaking rules. To upgrade your outfit and break up the monochromatic look, throw on a dark, boxy blazer and pop on your favorite pair of pumps.

Ralph Lauren

Polo Shirt

The monochrome moment

On the contrary, if you’re looking for a sign to break out a full-white look this spring, this is it. Pair your white jeans with a cream top, and top it off with a jacket in a similar hue that you can shed during the warmer hours of the day.

The one we can’t stop thinking about

There’s a reason why blazers are in so many of Djerf’s looks. They’re chic as hell, they’re so versatile, and they’re oh-so-easy. Opt for the biggest, boxiest, and most oversized blazer you can find—I recommend “borrowing” from your husband, boyfriend, partner, best friend, whoever and styling it with a button-up underneath so that it just ever-so-slightly peeks out. But the real star of the show? Cream knee-high boots.