Decor & Styling

9 Places Cool Girls Are Shopping for Home Decor Besides Target and West Elm

written by LAUREN BLUE

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cool girl home decor stores"
cool girl home decor stores
Source: Urban Outfitters
Source: Urban Outfitters

You know that cool girl whose perfectly curated apartment reflects her vibe to a T? Every piece of decor goes together seamlessly, and her space feels entirely unique to her. We all strive to be that girl, but more often than not, sourcing decor that reflects your individual style and personality is more challenging than it seems. It can feel like you’re constantly removing stuff from your cart because it’s way out of budget, not totally your style, or so basic you feel like you’ve seen it a million times before. No shade to more popular retailers, but if you’re only shopping at the same few home decor stores as everyone else, you’re never going to find pieces that really feel extraordinary. If you’re ready to refresh your shopping habits, keep reading for nine under-the-radar home decor stores where cool girls are shopping.

1. Urban Outfitters

Urban Outfitters may be a spot you usually turn to for clothes, but their home decor section shouldn’t be overlooked. From investment-worthy pieces like high-quality wood furniture to small, quirky knickknacks, there’s a huge range of home items with plenty of personality to fill your space. It’s a great place to shop if you love trying out new trends and unexpected styles.

home decor stores
Urban Outfitters
Squiggle Throw Pillow

4 colors available

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home decor stores
Urban Outfitters
Martini Wire Wall Mirror
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home decor stores
Urban Outfitters
Wavy Wall Mirror
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home decor stores
Urban Outfitters
Strawberry Vase
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home decor stores
Urban Outfitters
Mushroom Glass Candle

4 colors available

Shop now
home decor stores
Urban Outfitters
Bows Bath Mat

3 colors available

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home decor stores
Urban Outfitters
Round Pintuck Pillow

5 colors available

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home decor stores
Urban Outfitters
Storage Cabinet

5 colors available

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home decor stores
Urban Outfitters
Glass Table Lamp

7 colors available

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home decor stores
Urban Outfitteres
Media Console

4 colors available

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2. H&M

If you want pieces that look chic and on-trend but don’t cost a fortune, H&M’s home section is the place to shop. They have tons of minimalist pieces with a high-end look but without the hefty price tag. Whether you want to refresh your bedding, invest in some new artwork, or snag some accessories to bump up your bookshelf wealth, you’re sure to find something you’re obsessed with.

home decor stores
H&M
Metal Table Lamp

5 colors available

Shop now
home decor stores
H&M
Linen-blend Cushion Cover with Fringe

2 colors available

Shop now
home decor stores
H&M
Ceramic Vase
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home decor stores
H&M
Linen-blend Wall Art

3 colors available

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H&M
Wool-blend Throw

7 colors available

Shop now
home decor stores
H&M
Marble Pedestal Bowl
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home decor stores
H&M
Shell-shaped Vase
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home decor stores
H&M
Muslin Duvet Cover Set

7 colors available

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home decor stores
H&M
Glass Vase

2 colors available

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home decor stores
H&M
Mango Wood Coffee Table

3 colors available

Shop now

3. MoMA Design Store

You might be familiar with the Museum of Modern Art as a tourist attraction, but the MoMA Design Store is a hidden gem full of all sorts of artsy decor pieces. The MoMA’s curatorial department selects the items they sell, so you know you’re getting high-quality, well-designed pieces. This retailer is the ideal source if you like to collect unique pieces that you haven’t seen anywhere else.

home decor stores
MoMA Design Store
Table Lamp

3 colors available

Shop now
home decor stores
MoMA Design Store
Fruit Candles, Set of 2

2 colors available

Shop now
home decor stores
MoMA Design Store
Neon Acrylic Vase
Shop now
home decor stores
MoMA Design Store
Cotton Throw Blanket
Shop now
home decor stores
MoMA Design Stores
Glass Pear Bud Vase
Shop now
home decor stores
MoMA Design Stores
Crinkle Bag Vase
Shop now
home decor stores
MoMA Design Store
Glass Vase
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home decor stores
MoMA Design Stores
Mushroom Lamp
Shop now

4. Magnolia

You may be familiar with Chip and Joanna Gaines’s Hearth & Hand collection at Target, but their best designs are sold directly through the Magnolia brand’s site. Think less modern farmhouse and more moody cottagecore. In addition to vintage-style decor and furniture that looks like you sourced it from a flea market, you can also find authentic, one-of-a-kind antiques in their Found + Collected section. For anyone who loves a cozy, collected-over-time look, this is about to be your new go-to.

home decor stores
Magnolia
Round Table Lamp

4 colors available

Shop now
home decor stores
Magnolia
Vintage Lakeside Painting
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home decor stores
Magnolia
Fluted Marble Bowl
Shop now
home decor stores
Magnolia
Brass Metal Framed Mirror
Shop now
home decor stores
Magnolia
Blue and White Distressed Vase
Shop now
home decor stores
Magnolia
Oval Antique Mirrored Sconce
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home decor stores
Magnolia
Antique Brass Taper Holder
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home decor stores
Magnolia
Velvet Throw Pillow

4 colors available

Shop now

5. Zara Home

Zara has been a go-to for fashion girlies for years, but the retailer’s home decor division doesn’t get the same hype. Head to the Zara Home site to find all sorts of products ranging from kitchen and dining essentials to decorative accessories to accent furniture. Almost everything boasts an affordable price tag and a chic contemporary look that’s definitely cool girl-approved.

home decor stores
Zara Home
Linen Throw Pillow Cover

2 colors available

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home decor stores
Zara Home
Terrycloth Armchair
Shop now
home decor stores
Zara Home
Striped Ceramic Vase
Shop now
home decor stores
Zara Home
Thin Candlestick
Shop now
home decor stores
Zara Home
Table Lamp with Mango Wood Base
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home decor stores
Zara Home
Rattan Tray
Shop now
home decor stores
Zara Home
Ceramic Pitcher
Shop now
home decor stores
Zara Home
Floral Jute Coasters
Shop now
home decor stores
Zara Home
Fish-Shaped Tray
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home decor stores
Zara Home
Colorful Candlestick
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6. Etsy

If you want truly individualistic pieces no one else will have, Etsy is the spot. The site has literally anything your interior design-loving heart might desire: affordable artwork, authentic vintage finds, handmade pieces from independent artists, and beyond. Plus, many sellers let you personalize their items, so you can get something completely one-of-a-kind.

home decor stores
Esty | DAP77Art
Ceramic Table Lamp

2 colors available

Shop now
cool girl home decor
Etsy | ALICJACERAMICS
Ceramic Wavy Bowl
Shop now
home decor stores
Etsy | HabitationBoheme
Printed Throw Pillow
Shop now
home decor stores
Etsy | menique
Wool Blanket

3 colors available

Shop now
home decor store
Etsy | MirrorHomeDecorArt
Scallop Mirror
Shop now
home decor stores
Etsy | QUALITYMARBLESTORE
Marble End Table
Shop now
home decor stores
Etsy | OldfangledPrintShop
Vintage Framed Painting
Shop now
home decor stores
Etsy | ChepsykDesign
Piping Linen Pillow Cover

10+ colors available

Shop now
cool girl home decor
Etsy | Tevansta
Hand Painted Ceramic Stripe Mug

2 colors available

Shop now
home decor stores
Etsy | TeiaAtelier
Checkerboard Rug
Shop now

7. Terrain

You may recognize some Terrain pieces from its sister store, Anthropologie, but they have even more incredible decor to shop at their own URL. The home and garden brand has many bright, fun pieces to add a pop of color to your space. It’s one of the best home decor stores to shop if you love garden-inspired pieces with lots of florals.

home decor stores
Terrain
Floral Stripe Outdoor Pillow
Shop now
home decor stores
Terrain
Antiqued Metal Urn Vase

2 colors available

Shop now
home decor stores
Terrain
LED Table Lamp

3 colors available

Shop now
home decor stores
Terrain
Floral Ceramic Vase
Shop now
home decor stores
Terrain
Stone Taper Holder
Shop now
home decor stores
Terrain
Adjustable Iron Plant Stand
Shop now
home decor stores
Terrain
Marigolds Cotton Napkins, Set of 4
Shop now
home decor stores
Terrain
Side Plates, Set of 3
Shop now
home decor stores
Terrain
Textured Glass Votives, Set of 2

4 colors available

Shop now
home decor stores
Terrain
Scalloped Green Marble Serving Board
Shop now

8. Society6

If you need to find prints to fill a gallery wall, Society6 is the place to look. The online marketplace sells artwork from over 450,000 independent artists, so the odds of finding something for your space are very much in your favor. Also, if you fall in love with one design, you can often find the same artwork on prints on throw pillows, trays, blankets, and more.

home decor stores
Society6 | Side Dimes
Bubble Portrait Art Print
Shop now
home decor stores
Society6 | Beth Hoeckel
Champagne Art Print
Shop now
home decor stores
Society6 | Vertigo Artography
Glitter Cowboy Boots Print
Shop now
home decor stores
Society6 | Ambers Textiles
Positano, Italy Art Print
Shop now
home decor stores
Society6 | Crystal W Design
Clementine Sprigs Throw Pillow
Shop now
home decor stores
Society6 | Vicky Brago-Mitchell
Persian Print Rug
Shop now
home decor stores
Society6 | colour poems
Color Block Line Blanket
Shop now
home decor stores
Society6 | Pink Water
Floral Pattern Wine Chiller
Shop now

9. Local small businesses

Local small businesses are arguably the best place to find high-quality decor that isn’t a dime a dozen. Your neighborhood boutiques, vintage shops, and thrift stores will have a wide selection of pieces you can’t find at larger retailers. You’ll also be supporting the local economy and often purchasing secondhand. I mean, what’s cooler than being able to answer the “Where did you get that?” question with “I thrifted it.” If you aren’t sure how to find good small businesses near you, turn to social media to do some recon. Comb through hometown influencers or bloggers to see who they tag, or simply take a Saturday to go exploring! You can also find places through Facebook Marketplace (small businesses and pop-up shops often post items there) or ask your friends and family to see if they have any recommendations.