When people ask how I spend my money, my answer is always beauty products, and it’s been that way for as long as I can remember. The desk of my college dorm was filled with makeup and haircare products, and basically every penny of my first job went to building out my beauty collection. However, this doesn’t mean that I’ve always spent my money on the likes of Pat McGrath Labs and Natasha Denona, and I still have quite the affinity for drugstore beauty products years later.
There’s no better feeling than roaming the beauty aisles of Target, aimlessly checking out every display, from new products to old favorites. But now that we can’t exactly do that, here’s my solution to getting your drugstore beauty fix. I combed through every editor empties, editor-favorite, product review, and more to come up with our editors’ top drugstore beauty products.
This is my all-time favorite moisturizer in the summer, and it just happens to be available at Target. I love this when my skin is oily, when it’s dry, or when it’s right in-between. The texture is a gel consistency, making it really comfortable and weightless for during the day and right before bed (I love a thick moisturizer sometimes, but in the summer, I am just too damn sweaty). This makes my dry skin feel uber hydrated, but it’s also light for oily skin. Truly, no one can wrong with this moisturizer if you ask me.
I wouldn't shut up about this moisturizer in 2019 (I even included it in my favorites!), convincing multiple of our editors and other people in my life to buy it immediately. If you have dry, sensitive skin that craves moisture, please give this a go. I love it on acne that's drying up, to give my cheekbones an extra glow, and when I've used too many acids and my skin is crying for help.
For a non-drying toner that feels soothing and cooling on the skin, try this one, a favorite from our Director of Brand Partnerships, Ally. This facial mist contains witch hazel which soothes and hydrates the skin while regulating your pH balance. Use this as a makeup refreshing mist, as a toner, or after a hot and sweaty workout.
This is a new find, but one that I need to tell everyone about. I'm currently doing the Brown Girl Swap by BrownGirlJane by swapping out five of my everyday beauty products for ones by Black-owned brands, and I snagged this one from Target as soon as I ran out of my other eye cream. I love how soothing and relaxing this feels on my eyes. I love it for the morning when my eyes are tired and puffy, but it's also nice to relax right before bed.
Having a good makeup remover on hand is essential, and this one from Garnier is a favorite amongst our editors and readers because it's effective while remaining super affordable. Apply a little bit to a cotton swab to fix uneven winged liner (guilty as charged), at the end of the day for a quick cleanse (again, guilty), or in the morning to refresh instead of going in with a drying cleanser.
I included this product in The Everygirl's makeup collection capsule for a few reasons: it's affordable, it's easy to store, and it works as good as any blush should. It doesn't have a bunch of bells and whistles, but when you want a pretty pop of blush on your cheeks, this goes above and beyond. It's long-wearing, and I love the shade selection.
After one of my most-watched beauty vloggers shared her favorite drugstore products, I snatched up this concealer immediately, and I haven't looked back since. It's the perfect finish that looks exactly like your skin, and it never creases on me—ever. I have used this nonstop this year to spot conceal when I don't want to wear a lot of makeup, and it looks amazing every single time.
Juvia's Place has the best eyeshadows at the drugstore—there, I said it. I have three palettes, and I use them all constantly. The Nubian was their first palette, full of warm-toned browns that are perfect for everyday and smokey eyes galore. Their formula is easy to blend, highly-pigmented (meaning it shows up very well on dark skin tones), and doesn't stain my eyes. I give them a solid 10/10.
This bronzer has a cult-following for being basically the best one at the drugstore, and our editors have to agree. Available in six shades (which is OK, but please Physican's Formula, make a couple more), this bronzer will make you look and feel like it's summer all year round.
This $8 primer blew my socks off the first time I tried it, rivaling a $52 similar one (you've maybe heard of it before, *wink*). I rub this into the areas of my face that I want my makeup to stay extra long or that I want to smooth my skin (such as my nose and forehead), and it's basically an Instagram filter in a tub.
Repeat after me: makeup can cost the same as your favorite $5 Target wine and still be amazing. This inexpensive highlighter has been a go-to of mine for years, and it's a beauty product that I constantly get compliments on because it looks both striking and natural—it's basically magic. My go-to shade is "Precious Petals," but I have "Golden Flower Crown" and "Blossom Glow," and I love them too.
You can never go wrong with a classic eyebrow pencil like this one, and NYX's rivals expensive brands big time. This pencil has a super fine tip that creates hairlike strokes and includes a spooly to blend it all out. I go through brow pencils pretty often, and this is one I repurchase over and over again.
This gloss has been in the collections of our editors for years, and you'll basically have to pry it out of our cold, dead hands. It's the perfect gloss: non-sticky, comes in a variety of gorgeous shades, stays on for hours, and has a cake-like smell that makes putting it on extra enjoyable.
Editor Maddie reviewed this hair product at the beginning of 2020, and our editors have basically all purchased it by now. In a mere eight seconds, your hair feels like you just stepped out of the salon: shiny, sleek, and so soft. This is super easy to use and works for basically every hair type.
A classic argan oil is essential in your hair routine for hot oil treatments, smoothing curls, hydrating ends, and more. But they can get quite expensive, so I love this one from Shea Moisture. It's your typical argan oil at half the price you'd pay somewhere else. Plus, you get to support a Black-owned business in the process. Don't skip this one!
You'd be hard pressed to find an Everygirl who isn't an absolute Kristin Ess stan. We're obsessed with her products and spend our free time discussing her newest launches every time. But one product we always agree on regardless of our hair type is this texture spray. To create a beachy, wavy texture, add extra volume to a blow-out, or keep curls in tact without the crunchiness of a hairspray—this texture spray does it all without feeling sticky or heavy on the hair.
If you're prone to brassiness in your blonde (or want to remove yellow-tones from any hair color—looking at all of you with grey and cool-tone dark hair!), this purple shampoo knocks every other one out of the water. It removes brassiness like no other. And while I won't say it's the most hydrating purple shampoo on the planet, it isn't drying enough to be a problem either.
Kelly bought this, shared the amazing results in her review, and then we all had to try it. Needless to say, it's become an Everygirl editor staple for all of us. I use it to blow dry my bangs in place every time I shower, Kelly and Social Editor Abigail love it for volume, and Contributing Editor Blair uses the straightening brush on her coarse, tightly-coiled hair.
Our Contributing Writer Jeannine Benoit Adams chronicled her journey from relaxed to natural hair and shared this as one of the products that helped her. This deep conditioner helps restore protein and moisture for dry and damaged hair. It'll leave your hair feeling soft and nourished without weighing it down.
Shea butter is a natural, inexpensive way to moisturize your whole body, but especially your feet. Even though pedicure season is over, we all still crave soft, smooth feet. Slather this. on and cuddle up with your favorite blanket and fuzzy socks, and your feet will thank you.
I will never be without this product for as long as I live. At the end of your shower, slather this all over your body and then pat dry. Your skin will feel smooth, soft, and hydrated, and it barely feels like you added an extra step into your routine. Busy people who just can't with sticky body lotions, this is your match.
It's always good to have a feminine wash on hand for days you just want to feel a little extra clean, namely during your period. But many of these washes contain fragrances and harsh ingredients that have no business being anywhere near your bits. That's why we love this one from The Honey Pot. It's pH-balanced for the vagina, meaning you won't get any irritation or infections just from trying to feel clean. Plus, it's ultra-gentle and soothing.