About the Everygirl

About the Everygirl #theeverygirl

The Everygirl, LLC, is the ultimate online resource helping shape the creative, career-driven woman to experience her life better lived. It is the inspiration to help you achieve your dreams, whatever they may be. Whether it’s how to incorporate a little creativity into your day or motivating you to seek out your dream job, The Everygirl is for you. It is our mission and hope for you to use The Everygirl site to be inspired, but also to take action to become the woman who believed you could, so you did!

The Everygirl Manifesto:
Whether she is searching for her dream job or a new city to call home;
is saving up for a down payment or a trip to Europe;
is learning to cook or speak another language,
she wants a little guidance. She wants to be inspired.

She is The Everygirl.

This is for her.


The Founders

Danielle Moss
Co-founder and Editor
Danielle graduated from University of California Santa Barbara with a degree in sociology. She spent the first half of her twenties working in PR, graphic design, as a nanny, and working as an executive assistant, feeling completely lost. In an effort to document her life and “find herself,” she started a blog in 2007. After spending hours posting each week, she invested in a copy of Photoshop Elements and redesigned her lifestyle blog, Breakfast at Toast. Other bloggers began to ask for help with web and graphic design, and before Danielle knew it, she had opened her own graphic design studio. With the hopes of taking better photos for her site, she purchased a Canon Rebel. One photo shoot and graphic design project led to another, and she found herself upgrading to CS5 and eventually, a Canon Mark III. 

In 2010, Danielle pooled her savings and ventured out on her own, leaving Los Angeles for Chicago with her rescue pup, new furniture, and dreams of a new life. Knowing no one in the Windy City, she knew that this change would be the adventure of a lifetime and help shape the person she would become. For months she would wake up, look out the window, and wonder what she had done. Slowly but surely, things fell in to place.

Danielle lives with her sweet little rescue pup, Buddy, in a cozy apartment where they enjoy music, (neutral) interior design, photography, and cooking.

Alaina Kaczmarski
Co-founder and Editor
Alaina, a Chicago native, graduated from Syracuse University in 2008 with degrees in magazine journalism and psychology. Her inherent wanderlust blossomed after spending a semester in London, so post-graduation, she decidedly packed a U-Haul and headed south to Washington, D.C. with stars in her eyes and not a single connection to call on. She found her first job the old-fashioned way: a newspaper ad and a solid interview. She spent the next year doing communications and graphics for a small children’s advocacy non-profit organization where she gained valuable insight to cubicle life, made great friends, and quickly realized she missed Chicago.

After much thought, Alaina headed back to the Windy City and moved in with her mom (while continuing her NPO work from home). A few months later, unsure of what direction her life would lead, she started her blog, Live Creating Yourself, and began writing about design. And photography. And travel. She found inspiration in the quote, “Life is not about finding yourself, life is about creating yourself.” More than two years later, her blog has allowed her to do just that. In that time, Alaina has grown her freelance graphic design and styling business, while networking with other talented bloggers and members of the design community.

Alaina lives with her two cockapoos and loves Meg Ryan movies, yellow flowers on her desk, and singing instead of talking.

The Team

Allyson Fulcher
Managing Editor


Alexandra Pagar
Director of Business Development
After graduating from Boston University with a B.A. in English, Alexandra went to work for the growing Wayfair and Joss & Main brands in Boston’s Back Bay where she fell in love with the home goods industry and was motivated by the start-up environment. Inspired by her mentors and fueled by her entrepreneurial spirit, Alexandra founded her own public relations firm, APW Public Relations in April 2012. She believes that partnerships should be an organic fit that always brings the strengths of two brands together. She currently resides in the Boston area and in her free time can be found running with her husband, Josh, and two dogs, Charlie and Stella, searching for the perfect vintage items for her home, or testing out a new recipe in the kitchen.

Kat Boogaard
Career Editor
After graduating with a B.A. in Communication and a minor in Journalism from the University of Wisconsin - Milwaukee, Kat sprinted off her college campus and landed a full-time job in marketing. But, as the daughter of two entrepreneurs, she felt a constant itch to venture off and do her own thing. So, after many soul-searching conversations (and too many pints of ice cream!), she collected her courage, escaped her cubicle, and started her own freelance writing business. Since then, she's found a real passion for helping women develop fulfilling, purpose-driven lives and careers. This mission has led her to work as a career writer for The Muse, as well as share self-development and business ownership content on her blog Lemonade Linings. When she manages to escape from behind her computer screen, she enjoys binge watching Netflix with her husband and baby talking their rescued terrier mutt.

Caitlin Brown
Career Editor
As an early blog follower of co-founders Danielle Moss and Alaina Kaczmarksi, Caitlin anxiously awaited the launch of The Everygirl back in February of 2012, knowing that the site would change her life. Still, it's fair to stay she had no idea how much. After politely stalking the co-founders about coming on as one of their interns, Caitlin started working with The Everygirl only two months after its launch and hasn't looked back since. 

Offline, you can find her working with clients on interior design projects, managing the theatre program at her old art school, and transforming her work-in-progress bungalow that she resides in with her husband, sweet (but maybe slightly unstable) boston terrier and three-legged cat.

She enjoys the holidays, planning imaginary vacations, and anything Nancy Meyers touches. 

Jess Keys
Fashion Editor
After bouncing around to seven different cities throughout her life, Jess finally “found the one” in the summer of 2010, when she arrived in Chicago and instantly fell in love with the big city and its Midwestern charm. A Journalism graduate of Indiana University, Jess works in advertising by day, and turned her passions of writing & style into The Golden Girl Blog, which quickly became a full-time-night-slash-weekend endeavor. Despite her busy schedule, she manages to take occasional (but completely necessary) breaks to order Thai food (one of her main food groups). In her spare time she can be found exploring the city, attempting to perfect her haphazard calligraphy and most recently- writing for her favorite website and go-to guide for all aspects of life: The Everygirl. She doesn’t know where she’s going to be in 10 years, but knows she’ll be chasing her dreams and hopes to own a French Bulldog named Henry. 

Amanda Holstein
Beauty Editor
Amanda spent her first few years out of college searching for a career path she was passionate about. She spent four years in San Francisco working at a digital media agency, creating content marketing campaigns and representing some of her favorite bloggers. During that time, she found her passion in content creation and launched her own advice column Advice from a 20 Something. After spending a year in New York (where she is originally from), Amanda is back in San Francisco enjoying her new freelance lifestyle in her favorite city. A dog lover with an oversized sweet tooth, Amanda can be found taking her lab/mix Auggie to the beach, eating ice cream for dinner, and rearranging her living room furniture (for the third time in six months).

Megan Stokes
Beauty Editor
Megan graduated with a degree in communication from the College of Charleston and immediately landed a full time job in development at a children's hospital. While she loved it, she desperately needed a way to use the creative side of her brain. Inspired by the belief that style isn’t just in what we wear, but in how we live and the atmosphere in which we surround ourselves, she jumped into the blogging scene and Holy City Chic was born. Megan is a dessert-for-breakfast kind of girl and is partial to Al Green, coral lipstick, and entire mornings spent in pajamas. She currently resides in Charleston, SC with her husband, Brandon, and her “kitty boy” (as she calls him), Winston.

Cassandra Monroe
Food Editor
Cassandra spent seven years serving in the United States Army as a Public Affairs Sergeant, or in other words, a military journalist and photographer. On her last deployment, she served as a staff writer with her own culinary column on the base’s magazine by day. By night, she wanted a way to share her recipes and thoughts with the civilian world she missed- that’s when her lifestyle blog was born. Almost two years later, she’s still blogging at Cassandra Monroe. She currently resides in Des Moines, IA and when she's not writing or photographing, you can find her exploring different neighborhoods and restaurants, day dreaming through the isles of interior design boutiques and browsing her television options on Netflix and Food Network.

Reema Desai
Travel Editor
Reema graduated with a degree in international relations from the University of Central Florida. After graduating, her love for travel took her to Thailand where she explored the country while working for a local non-profit. After returning to the states, Reema packed up her bags and moved to Washington, D.C. where she lives now with her boyfriend, Jonathan, and her rescue pup, Mooch. When she isn’t working on travel content for The Everygirl, she works as a freelance photographer specializing in travel, food and lifestyle images. There is nothing she loves more than planning her next trip, cooking a big meal for friends, palm trees, hanging out with her dog, and eating her way through a new city.

Daryl Lindsey 
News & Culture Editor 
Growing up on the not-so-mean streets of Long Island, New York, Daryl knew early on that she wanted to be a journalist. She now works as a digital producer at KUTV2News in Salt Lake City, Utah, where she lives with her husband. When she isn't working or writing, Daryl attends the University of Utah where she is pursuing two degrees in Journalism and Gender Studies. Daryl is passionate about social justice, reading and food-eating.

Liza Rollins
Living Editor
Liza grew up Massachusetts, attended high school in New Hampshire, and college in Vermont—she is a true New Englander. After graduating with a B.A. in sociology from the University of Vermont, Liza headed to New York City to start her marketing career. When she isn't doing PR outreach and managing social media accounts, she loves sharing home design tips and how-to's with The Everygirl readers. With firsthand experience decorating tiny NYC apartments on a budget, she is an expert on small space design. Passions include thrifting, painting, and complaining about how cold New England is. 

Caroline Wilder
Living Editor
Caroline graduated from Oklahoma State University where she studied Advertising and Public Relations. Throughout college, she modeled with a small agency and worked as a freelancer, managing social media and coming up with business strategies for small businesses. Upon graduating, she realized how much she loved the life of freelancing and entrepreneurship, so she decided to take the plunge. She now spends her time modeling, doing consulting for small creative businesses, and working on her lifestyle blog Weekend Edit. Weekend Edit concentrates on living with intention (big changes coming Spring 2016 to include online classes as an alternative to one-on-one consulting). Caroline currently lives in Dallas and is the proud mom of her rescue pup, Willow. 

Erica Gellerman
Finance Editor
Erica is a personal and small business finance expert who is passionate about helping the ambitiously self-employed live a rich life. After majoring in Economics at UC Santa Barbara, she headed to San Francisco to work for PwC. She got her CPA and then decided to head back to school for her MBA at Duke University. Making a career transition and jumping into brand management at P&G, she also dove into entrepreneurship by starting a bridesmaid dress rental company, Style the Aisle, with a fabulous friend. Erica writes about all things money on her own site with contributions to the Huffington Post and the DailyWorth. She’s currently living in London, but her heart belongs in San Francisco. 

Brooke Klauer
Copy Editor
Brooke is The Everygirl’s original team member—meeting Alaina and Danielle for coffee a few weeks before the launch, she loved their idea of an inspirational site for women and wanted in! She was first hired as an editorial assistant and as the site evolved, so has her role: Brooke writes the weekly news column In the Know (with Laicie) and as the copy editor she oversees all written content. If she missed something, let her know! (brooke@theeverygirl.com) She has a B.A. in English from the University of Notre Dame and a master’s degree from Loyola University Chicago. A Florida native, Brooke now calls Michigan home with her husband and their two awesome children. When she’s not in full-force mommy mode, you’ll also find her as the wellness editor for Clementine Daily and occasionally blogging at just a bit, really.