About the Everygirl

About the Everygirl #theeverygirl

The Everygirl, LLC, is the ultimate online resource helping shape the creative, career-driven woman to experience her life better lived. It is the inspiration to help you achieve your dreams, whatever they may be. Whether it’s how to incorporate a little creativity into your day or motivating you to seek out your dream job, The Everygirl is for you. It is our mission and hope for you to use The Everygirl site to be inspired, but also to take action to become the woman who believed you could, so you did!

The Everygirl Manifesto:
Whether she is searching for her dream job or a new city to call home;
is saving up for a down payment or a trip to Europe;
is learning to cook or speak another language,
she wants a little guidance. She wants to be inspired.

She is The Everygirl.

This is for her.


The Founders

Alaina Kaczmarski

Co-founder and Editor

Alaina, a Chicago native, graduated from Syracuse University in 2008 with degrees in magazine journalism and psychology. Her inherent wanderlust blossomed after spending a semester in London, so post-graduation, she decidedly packed a U-Haul and headed south to Washington, D.C. with stars in her eyes and not a single connection to call on. She found her first job the old-fashioned way: a newspaper ad and a solid interview. She spent the next year doing communications and graphics for a small children’s advocacy non-profit organization where she gained valuable insight to cubicle life, made great friends, and quickly realized she missed Chicago.

After much thought, Alaina headed back to the Windy City and moved in with her mom (while continuing her NPO work from home). A few months later, unsure of what direction her life would lead, she started her blog, Live Creating Yourself, and began writing about design. And photography. And travel. She found inspiration in the quote, “Life is not about finding yourself, life is about creating yourself.” More than two years later, her blog has allowed her to do just that. In that time, Alaina has grown her freelance graphic design and styling business, while networking with other talented bloggers and members of the design community.

Alaina lives with her two cockapoos in an old converted hotel on the north side of Chicago. She loves Meg Ryan movies, yellow flowers on her desk, and singing instead of talking.

Danielle Moss

Co-founder and Editor

Danielle graduated from University of California Santa Barbara with a degree in sociology. She spent the first half of her twenties working as a nanny and executive assistant, and feeling completely lost. In an effort to document her life and “find herself,” she started a blog in 2007. After spending hours posting each week, she invested in a copy of Photoshop Elements and redesigned her lifestyle blog, Breakfast at Toast. Other bloggers began to ask for help with web and graphic design, and before Danielle knew it, she had opened her own graphic design studio. With the hopes of taking better photos for her site, she purchased a Canon Rebel. One photo shoot and graphic design project led to another, and she found herself upgrading to CS5 and a Canon 7D.

In 2010, Danielle pooled her savings and ventured out on her own, leaving Los Angeles for Chicago with a new haircut, new furniture, and dreams of a new life. Knowing no one in the Windy City, she knew that this change would be the adventure of a lifetime and help shape the person she would become. For months she would wake up, look out the window, and wonder what she had done. Slowly but surely, things fell in to place.

Danielle lives with her sweet little rescue pup, Buddy, in a cozy apartment where they enjoy photography, interior design, and watching TV.

The Team

Allyson Fulcher

Associate Editor

As if working full time through school wasn’t enough, Allyson set her sights on an Everygirl internship during her final year of college. She was the self-proclaimed quintessential Everygirl and wasn’t going to let anything stop her from working for her dream company. Not even distance and certainly not that Alaina and Danielle had no idea who she was. Her persistence paid off and she promised them on day one, “you’ll never get rid of me now”. After graduating from Texas A & M University in 2013 she planned to move to Chicago, but in a surprise turn of events, landed a full time job with Lulu & Georgia and suddenly found herself driving across the country to Los Angeles with only what could fit in her SUV. Allyson now lives in a tiny bungalow tucked in Los Feliz with her awkward yet lovable shelter pup, two roommates, and a denim eating boston terrier. When she isn’t working, she enjoys hiking, writing her personal blog Mimosas in the Morning, binge watching televsion series, and exploring her love of food (usually involving cookies).

Jackie Saffert

Associate Editor

Jackie graduated from the University of Minnesota in May 2012 with a degree in architecture, a minor in political science, and no clear idea of what she wanted to do with the rest of her life. With no job lined up, the summer after college was one of unemployment stress, but also of discovery. Just a few months earlier, a friend had introduced Jackie to her very first blog and she immediately fell in love with the community of creatives writing lifestyle and fashion blogs all over the world. Jackie decided to start her own blog, Daydreamer, and around the same time applied for a position as a graphic design intern with The Everygirl. In August 2012, after a great deal of polite persistence and many emails, Jackie landed the internship and has been with The Everygirl team ever since.

Brooke Klauer

Copy Editor

Brooke is The Everygirl’s original team member—meeting Alaina and Danielle for coffee a few weeks before the launch, she loved their idea of an inspirational site for women and wanted in! She was first hired as an editorial assistant and as the site evolved, so has her role: Brooke writes the weekly news column In the Know and as the copy editor she oversees all written content. (If she missed something, let her know! brooke@theeverygirl.com) She has a B.A. in English from the University of Notre Dame and a master’s degree from Loyola University Chicago. A Florida native, Brooke now calls Michigan home with her husband and their two awesome children. When she’s not in full-force mommy mode, you’ll also find her as the wellness editor for Clementine Daily and occasionally blogging at just a bit, really.

Jess Keys

Fashion Editor

After bouncing around to 7 different cities throughout her life, Jess finally “found the one” in the summer of 2010, when she arrived in Chicago and instantly fell in love with the big city and its Midwestern charm. A Journalism graduate of Indiana University, Jess works in advertising by day, and turned her passions of writing & style into The Golden Girl Blog, which quickly became a full-time-night-slash-weekend endeavor. Despite her busy schedule, she manages to take occasional (but completely necessary) breaks to order Thai food (one of her main food groups). In her spare time she can be found exploring the city, attempting to perfect her haphazard calligraphy and most recently- writing for her favorite website and go-to guide for all aspects of life: The Everygirl. She doesn’t know where she’s going to be in 10 years, but knows she’ll be chasing her dreams and hopes to own a French Bulldog named Henry. 

Daryl Lindsey 

News & Culture Editor 

Growing up on the not-so-mean streets of Long Island, New York with a boy's name for a first name and a first name for a last name, Daryl knew early on that she wanted to be a journalist. Eventually settling with her husband in Salt Lake City, Utah (by way of Los Angeles, California by way of Frankfurt, Germany) she now attends the University of Utah where she is pursuing two degrees in Journalism and Gender Studies. Daryl is passionate about social justice, reading and food-eating.

Megan Stokes

Beauty Editor

Megan graduated with a degree in communication from the College of Charleston and immediately landed a full time job in development at a children's hospital. While she loved it, she desperately needed a way to use the creative side of her brain. Inspired by the belief that style isn’t just in what we wear, but in how we live and the atmosphere in which we surround ourselves, she jumped into the blogging scene and Holy City Chic was born. Megan is a dessert-for-breakfast kind of girl and is partial to Al Green, coral lipstick, and entire mornings spent in pajamas. She currently resides in Charleston, SC with her husband, Brandon, and her “kitty boy” (as she calls him), Winston.


Cassandra Monroe

Food Editor


Reema Desai

Travel Editor