About the Everygirl

About the Everygirl #theeverygirl

The Everygirl, LLC, is the ultimate online resource helping shape the creative, career-driven woman to experience her life better lived. It is the inspiration to help you achieve your dreams, whatever they may be. Whether it’s how to incorporate a little creativity into your day or motivating you to seek out your dream job, The Everygirl is for you. It is our mission and hope for you to use The Everygirl site to be inspired, but also to take action to become the woman who believed you could, so you did!

The Everygirl Manifesto:
Whether she is searching for her dream job or a new city to call home;
is saving up for a down payment or a trip to Europe;
is learning to cook or speak another language,
she wants a little guidance. She wants to be inspired.

She is The Everygirl.

This is for her.


The Founders

Alaina Kaczmarski

Co-founder and Editor

Alaina, a Chicago native, graduated from Syracuse University in 2008 with degrees in magazine journalism and psychology. Her inherent wanderlust blossomed after spending a semester in London, so post-graduation, she decidedly packed a U-Haul and headed south to Washington, D.C. with stars in her eyes and not a single connection to call on. She found her first job the old-fashioned way: a newspaper ad and a solid interview. She spent the next year doing communications and graphics for a small children’s advocacy non-profit organization where she gained valuable insight to cubicle life, made great friends, and quickly realized she missed Chicago.

After much thought, Alaina headed back to the Windy City and moved in with her mom (while continuing her NPO work from home). A few months later, unsure of what direction her life would lead, she started her blog, Live Creating Yourself, and began writing about design. And photography. And travel. She found inspiration in the quote, “Life is not about finding yourself, life is about creating yourself.” More than two years later, her blog has allowed her to do just that. In that time, Alaina has grown her freelance graphic design and styling business, while networking with other talented bloggers and members of the design community.

Alaina lives with her two cockapoos in an old converted hotel on the north side of Chicago. She loves Meg Ryan movies, yellow flowers on her desk, and singing instead of talking.

Danielle Moss

Co-founder and Editor

Danielle graduated from University of California Santa Barbara with a degree in sociology. She spent the first half of her twenties working as a nanny and executive assistant, and feeling completely lost. In an effort to document her life and “find herself,” she started a blog in 2007. After spending hours posting each week, she invested in a copy of Photoshop Elements and redesigned her lifestyle blog, Breakfast at Toast. Other bloggers began to ask for help with web and graphic design, and before Danielle knew it, she had opened her own graphic design studio. With the hopes of taking better photos for her site, she purchased a Canon Rebel. One photo shoot and graphic design project led to another, and she found herself upgrading to CS5 and a Canon 7D.

In 2010, Danielle pooled her savings and ventured out on her own, leaving Los Angeles for Chicago with a new haircut, new furniture, and dreams of a new life. Knowing no one in the Windy City, she knew that this change would be the adventure of a lifetime and help shape the person she would become. For months she would wake up, look out the window, and wonder what she had done. Slowly but surely, things fell in to place.

Danielle lives with her sweet little rescue pup, Buddy, in a cozy apartment where they enjoy photography, interior design, and watching TV.

The Team

Allyson Fulcher

Associate Editor

As if working full time through school wasn’t enough, Allyson set her sights on an Everygirl internship during her final year of college. She was the self-proclaimed quintessential Everygirl and wasn’t going to let anything stop her from working for her dream company. Not even distance and certainly not that Alaina and Danielle had no idea who she was. Her persistence paid off and she promised them on day one, “you’ll never get rid of me now”. After graduating from Texas A & M University in 2013 she planned to move to Chicago, but in a surprise turn of events, landed a full time job with Lulu & Georgia and suddenly found herself driving across the country to Los Angeles with only what could fit in her SUV. Allyson now lives in a tiny bungalow tucked in Los Feliz with her awkward yet lovable shelter pup, two roommates, and a denim eating boston terrier. When she isn’t working, she enjoys hiking, writing her personal blog Mimosas in the Morning, binge watching televsion series, and exploring her love of food (usually involving cookies).

Jackie Saffert

Associate Editor

Jackie graduated from the University of Minnesota in May 2012 with a degree in architecture, a minor in political science, and no clear idea of what she wanted to do with the rest of her life. With no job lined up, the summer after college was one of unemployment stress, but also of discovery. Just a few months earlier, a friend had introduced Jackie to her very first blog and she immediately fell in love with the community of creatives writing lifestyle and fashion blogs all over the world. Jackie decided to start her own blog, Daydreamer, and around the same time applied for a position as a graphic design intern with The Everygirl. In August 2012, after a great deal of polite persistence and many emails, Jackie landed the internship and has been with The Everygirl team ever since.

Maritza Buelvas

Beauty Editor

Maritza graduated from DePaul University with a bachelor’s in psychology and from National Louis University with a master’s in industrial organizational psychology. Out of graduate school, Maritza worked for a small advertising, promotions and PR boutique firm. While enjoying her work, she always sought to utilize her creative talents in the world of beauty. Styling hair always came naturally for this Chicago native and before you know it - references and referrals soon turned into a business.  High business demands prompted Maritza to teach herself how to design websites to promote her styling portfolios and from there The Coquette Baguette was born as a creative outlet combining her love of beauty and breakfast...and of course, fashion. A published and sought-after hair artist for weddings, events and editorials, Maritza now teaches uniquely themed beauty workshops under Beauty For Bloggers. She resides near the north side of Chicago with her husband and two young sons. 

Valerie Chen

Career Editor

After having spent most of her awkward youth either in a book or typing a "novel" on the home desktop computer, Valerie decided to combine her passions of the written word and chasing adventures through journalism. While and directly after earning a bachelor’s degree at Cal Poly Pomona, she held a variety of writing-based jobs — tutor at the university’s writing center; lifestyle editor and advice columnist at the campus newspaper; founding editor-in-chief at the university’s first-ever online magazine; editorial intern at COAST magazine and culture/lifestyle website LAist; and full-time editor at IAC. Today, Valerie resides in Los Angeles with her boyfriend (who lovingly puts up with around-the-clock cravings for breakfast foods) and works full-time at TravelAge West, a B2B travel magazine, and blogs occasionally at Lily on Fillmore. Though she began her journey at The Everygirl as co-fashion editor, Valerie has shifted gears and now focuses on one of her deeper passions: inspiring fellow women to dive headfirst into a happy, sucessful career.

Lauren Craig

Food Editor

Lauren graduated from Syracuse University with a masters in PR and the University of Missouri with a degree in magazine journalism. Her first job was at the headquarters of top PR agency FleishmanHillard in St. Louis, where she learned how to make a press release sing and pitch compelling stories to media for AT&T, UPS, and Visa. Eventually her husband’s job called him north to Madison, Wisconsin, where she now resides without too much complaint. (Except for during the frigid winters, when she sweetly reminds him of the 75-degree weather in Austin, Texas, her hometown.) By day Lauren manages social media for every little girl’s favorite doll brand, American Girl. Samantha, her own beloved doll from childhood, sits on her desk. At night, Lauren fuels her creative spirit by photographing and sharing the healthy recipes she’s cooking, the simple basics she’s wearing, and the beautiful places she’s traveling on her blog, Perpetually Chic.  When she’s not strategizing social content for American Girl or photographing her favorite things for Perpetually Chic, you’ll likely find Lauren stocking up on seasonal ingredients at the farmer’s market, swooning over a great restaurant meal, or getting her passport stamped in faraway places.

Jess Keys

Fashion Editor

After bouncing around to 7 different cities throughout her life, Jess finally “found the one” in the summer of 2010, when she arrived in Chicago and instantly fell in love with the big city and its Midwestern charm. A Journalism graduate of Indiana University, Jess works in advertising by day, and turned her passions of writing & style into The Golden Girl Blog, which quickly became a full-time-night-slash-weekend endeavor. Despite her busy schedule, she manages to take occasional (but completely necessary) breaks to order Thai food (one of her main food groups). In her spare time she can be found exploring the city, attempting to perfect her haphazard calligraphy and most recently- writing for her favorite website and go-to guide for all aspects of life: The Everygirl. She doesn’t know where she’s going to be in 10 years, but knows she’ll be chasing her dreams and hopes to own a French Bulldog named Henry. 

Juley Le

Food Editor

Juley graduated from Loyola University New Orleans with a degree in finance in 2008. Her Jane-of-all-trades skillset coupled with an aggressive entrepreneurial spirit catapulted her into a myriad of industries including education, IT, finance, start-ups, and business development. Her blog, Upperlyne, was created during any downtime she had while working with the national non-profit organization, Teach for America. Through blogging, she discovered her creative juices laying dormant. It remains a platform for sharing her love for New Orleans, style, and food. Juley has been through it all–from fun-employment to developing/selling her online macaron company to daydreaming about bigger and better things at a comfortable 9-to-5 job to risking it all in one city to move to another. Never one to be complacent, she is always in the process of something and believes that's where the fun is really at! She lives for her handsome boyfriend of ten years and Boston Terrier puppy, makin' groceries, doing anything alfresco, reciting hip-hop lyrics to rev her inner badass, perusing cookbooks and specialty stores, assembling brunch, people watching at coffee shops, and starting each week with fresh flowers.

Megan Stokes

Beauty Editor

Megan graduated with a degree in communication from the College of Charleston and immediately landed a full time job in development at a children's hospital. While she loved it, she desperately needed a way to use the creative side of her brain. Inspired by the belief that style isn’t just in what we wear, but in how we live and the atmosphere in which we surround ourselves, she jumped into the blogging scene and Holy City Chic was born. Megan is a dessert-for-breakfast kind of girl and is partial to Al Green, coral lipstick, and entire mornings spent in pajamas. She currently resides in Charleston, SC with her husband, Brandon, and her “kitty boy” (as she calls him), Winston.