Manifesto

Whether she is searching for her dream job or a new city to call home;
is saving for a down payment or a ticket to travel the world; is learning to cook or speak another language, she needs a bit of guidance, she wants to be inspired.

She is The Everygirl. This is for her.

About The Everygirl

Over the past five years, The Everygirl has grown to become a household name in online media, providing millions of women around the globe with a daily dose of inspiration and guidance.

By offering detailed in-depth features, career profiles, relatable first-hand accounts, and how-to guides, The Everygirl inspires women toward leading a well-rounded, financially sound, and stylish life.

Alaina Kaczmarski

cofounder + editor

A Chicago native, Alaina graduated from the Newhouse School of Journalism at Syracuse University in 2008 with degrees in magazine journalism and psychology with dreams of being an editor in New York City. Not quite able to afford the Big Apple living costs, she packed a U-Haul and headed to D.C. with stars in her eyes and not a single connection to call on. She found her first job the old-fashioned way: a newspaper ad and a solid interview. After a year at a children’s advocacy NPO, Alaina headed home to the Windy City and moved in with her mom. A few months later, unsure of what direction her life would lead, she started her blog, Live Creating Yourself, and began writing about everything she loved.

Before long, she met fellow blogger Danielle Moss and the two shared a goal of creating something to inspire women like themselves, who had endless dreams but no idea where to begin. With a minuscule budget but impressive work ethic, the new friends launched The Everygirl in February 2012. Last year Alaina was named 20 In Their 20s by Crain’s Chicago Business.

Song you can frequently be heard singing at the office?
the complete Hamilton soundtrack

Cure to a bad day?
Sprawled across the sofa with my dogs and a glass of wine watching a few episodes of any of my favorite funny shows: the Mindy Project, Office, Friends…

Destination you’re eager to get back to?
The South of France–I’d love to see it when the lavender fields are in bloom!

Childhood dream job?
an architect or a writer

Danielle Moss

cofounder + editor

Danielle was born and raised in Los Angeles and graduated from University of California Santa Barbara with a degree in Sociology. She went through her 20s feeling pretty lost in terms of her career and started her blog, Breakfast at Toast, in 2007, with the hopes of documenting her life and hopefully finding some inspiration. She taught herself some code and learned a few things in photoshop, redesigned her blog, and within a few months, had launched her own graphic design studio.

In an effort to take better photos for her blog, she invested in a digital SLR and eventually started taking on a few photography clients. Once her business became more established, she realized it was time for a change and after spending 3 days in Chicago in 2009, decided to make the Midwest her new home the following year.

Danielle met Alaina through blogging and one year after making the move to Chicago, they officially teamed up to launch what would be The Everygirl.

Favorite travel destination?
I celebrated my engagement in Portugal and fell in love with the food, architecture, and people.

Go-to cheat meal? 
French fries or pizza. And it’s not a meal but if I’m having a really bad day gummy candy and licorice will almost always do the trick.

What’s on your playlist? 
Anything moody. Bon Iver, The Head and the Heart, Milo Greene, and Andrew Belle.

Childhood dream job?
Vet, architect, stationery designer, and interior designer. I wanted to do everything. 

Allyson Fulcher

Managing Editor

Weirdest work habit?
Having full conversations with my dogs throughout the day

Guilty pleasure?
Watching Chopped Junior and critiquing their dishes even though I usually only know half the items in their mystery basket.

Cure to a bad day?
A cheese board and a full baguette. If I’m being honest, that’s the cure for a good day as well.

First job in this industry?
An Everygirl intern! 🙂

Alexandra Pagar-Wolf

Director of Partnerships

Favorite Playlist on Spotify:
Totally Stress Free

Favorite Cheat Meal:
Fried Oyster Sliders, Lobster Rolls, and French Fries

Favorite Part of My Job:
Connecting with people

Favorite Way to Treat Yo’ Self:
A glass of dry champagne, sushi takeout, clearing out my DVR, snuggling my puppies, and ordering miscelleanous items from Amazon Prime.

Childhood Dream Job:
Veterinarian and Children’s Book Publisher

Caitlin Timson

Social Media Manager

Favorite quote:
“Everything you’ve ever wanted is on the other side of fear.” -George Addair

Favorite way to blow off steam?
A long walk by the Chicago lakefront.

Happy place?
On a plane, traveling somewhere new. Or somewhere with a wood burning fireplace and a glass of wine. At Christmas. With a twinkly tree.

Childhood dream job?
I was in theater for 10 years and always assumed I would be an actor. My theater teacher once told me that you should only be an actor if you TRULY can’t imagine doing anything else, but I always could.

Kelly Etz

Assistant Editor

Meal you’d eat every day?  
If it wouldn’t kill me, I’d have a juicy burger (lettuce, tomato, all the cheese) + a Bell’s Two-Hearted. It’s the simple things.

Coke or Pepsi?
Coke, always and forever. Don’t ever “Is Pepsi okay?” me.

Fantasy getaway location?
Australia. I’m dying to meet a kangaroo. Also, accents.

Snapchat or Insta Stories?
Insta, all the way. I’m an old fogey when it comes to Snapchat.

Childhood dream job?
Pastry chef. My Easy Bake Oven will back me up on this one.

Jessica Estrada

Writer + Life Coach

Hannah Cochran

boston-based app designer & photographer

Kristina Lynne

Designer & Lifestyle Blogger

Chelsea Becker

Contributor

Bilyana Simonoski

Founder of Tough as Milk

Whitney Leigh Morris

The Tiny Canal Cottage

Rosie Hatch

Contributor

Minna Lee

Nutrition Coach

Kelly Etz

Assistant Editor

Jennie Miremadi, MS, CNS

Integrative Clinical Nutritionist & Wellness Coach

The Grovers

Photographers

Paige Smith

Contributor

Ali Reff

Contributor

Katie Sturino

Fashion Contributor

Jessica Morse

Beauty Contributor

Julia Discenza

Photographer

Chelsea L. Bollhoefer

Photographer and Writer

Reagan Whitaker

Los Angeles Based Fashion Designer

Elaine Barnett

Los Angeles Based Makeup Artist

Rachel Linder

Blue Barn Photography

Jen Kay

Photographer

Rosa Delgado

Photographer

Sierra McGill

Graphic Designer

Nicola Harger

Photographer

Lauren Chapman

openField Photography

Lisa Morrison

Matchmaker at It's Just Lunch

Brynn Elliott Watkins

Blogger & Creative Consultant

Sarah Seung-McFarland

Licensed Psychologist; Counseling Psychology, Ph.D.

Nicole Pearl

Beauty Contributor

Jacintha Verdegaal

Writer and Photographer

Sammy Goh

Photographer

Camila Pavone

Interior Designer

Becki Owens

Interior Designer

Rashida Maples, Esq.

contributing writer

Celso Enrique

Photographer

Jenn Lake

Style Columnist

Liza Rollins

Living Editor

Ryan Smith

Beauty Contributor

Caroline Rector

Style Blogger, Un-Fancy.com

Jamie Krell

On-air style expert

Amanda Dennelly

graphic designer

Amy Sheehan

Contributing Writer

Daryl Lindsey

News & Culture Editor

Marcy Cook

Stylist & Floral Designer

Evan Hunt

Photographer

Jessica Vargas

Baker & Owner of Little Sparks Cookies

Laura Kaesshaefer

DIY Contributor

Kim Le

Fashion Blogger

Lauren Price

PR + Lifestyle Blogger

Devon Bair

intern

Dana Fox

Beauty Contributor

Kaylyn Hewitt

floral designer & stylist

Anita Mirchandani, M.S, R.D, C.D.N

Nutrition and Fitness Expert

Jodee Virgo

Marriage and Family Therapist

Megan Musschoot

Pistil and Vine

Jocelyn Delk Adams

Contributing Food Writer

Cathryne Czubek

Contributor

Jenna Kincaid

Avid baker and owner of The Sweet Petite

Joy the Baker

Contributing Food Editor

James Moes

Photographer

Anne Book

Stylist

Janelle Gaw

Photographer

Kate Webber

Photographer

Erin Kestenbaum

Photographer

Amber Venz

Stylist

Ashley Lynn

Photographer

Sarah Winchester

Photographer

Kate White

Contributor

Mary Hunt

Contributing Financial Expert

Independent Fashion Bloggers

Photographers and Stylists

Shari Press

Contributing Food Editor

Jamie Meares

Photographer and Stylist

Rita Korkounian

Contributor

Rianna Alberty

Photographer

Jess Lively

Living Well Columnist

Awake Photography

Photographer

Lyndsay Rush

Columnist

Jessica Lorren

Photographer

Rachel Waymire

Contributing Health Editor

Natalie Laine

Makeup Artist

Lindsey Kidd

Hair Stylist

Danielle Moss

co-founder and editor

Alaina Kaczmarski

co-founder and editor

Mary Mullen

writing intern

Newman-Mitrick Real Estate Group

contributing real estate experts

Monica Wang

photographer

Kim Conway

writing intern // music columnist

Maggie Schurr

writing intern

Tiffany Chow

writing intern

Amy Phillips

writing intern

Ariane Moshayedi

Photographer

Amy Freier

Contributing Relationship Editor

Melissa Zihlman

photographer

Laicie Heeley

In the Know reporter

Judy Pak

Photographer

Emily Weis

photographer

Kat Levitt

contributing food editor

Ashley Slater

photographer

Jessica Kim

writing intern

Brianna Cook

writing intern

Darlene Campos

contributing writer

Meghan Freier

writing intern

Allyson Fulcher

managing editor

Annie Del Walsh

writing intern

Isabella Walker

writing intern

Stephanie Weers

contributing writer

Yvonne Rock

photographer

Carrie Pastor

contributing political editor

Limelife Photo

photographer

Jackie Saffert

associate editor

Karlin Connell

photographer

Amelia Culwell

business columnist

Kristen Weaver

photographer

Ted Nghiem

photographer

Clara Artschwager

contributing food editor

Cecilia Austin

photographer

Melanie Stone

Contributor

Chloe List

graphics intern

Grace Niu

graphic designer and illustrator

Jess Constable

living well columnist

Lisa Sanchez

copy editor

Katie Simmons

contributing food editor

Caitlin Brown

Social Media Manager

Sarah Tucker Events

stylist and contributing events editor

Leigh Growney of The Short Giraffe Bakery

The Short Giraffe Bakery, owner

Christine Fikany

health consultant

Kate Riley

contributing DIY editor

Dennise Saxton

graphic designer

Lea Loo

graphic designer

Lara Matos

contributing food editor

Kelly Lawler

editorial assistant

Jessica Durrant

illustrator

Mallory Benedict

photographer