About the Everygirl

About the Everygirl #theeverygirl

The Everygirl, LLC, is the ultimate online resource helping shape the creative, career-driven woman to experience her life better lived. It is the inspiration to help you achieve your dreams, whatever they may be. Whether it’s how to incorporate a little creativity into your day or motivating you to seek out your dream job, The Everygirl is for you. It is our mission and hope for you to use The Everygirl site to be inspired, but also to take action to become the woman who believed you could, so you did!

The Everygirl Manifesto:
Whether she is searching for her dream job or a new city to call home;
is saving up for a down payment or a trip to Europe;
is learning to cook or speak another language,
she wants a little guidance. She wants to be inspired.

She is The Everygirl.

This is for her.


The Founders

Danielle Moss
Co-founder and Editor
Danielle graduated from University of California Santa Barbara with a degree in sociology. She spent the first half of her twenties working in PR, graphic design, as a nanny, and working as an executive assistant, feeling completely lost. In an effort to document her life and “find herself,” she started a blog in 2007. After spending hours posting each week, she invested in a copy of Photoshop Elements and redesigned her lifestyle blog, Breakfast at Toast. Other bloggers began to ask for help with web and graphic design, and before Danielle knew it, she had opened her own graphic design studio. With the hopes of taking better photos for her site, she purchased a Canon Rebel. One photo shoot and graphic design project led to another, and she found herself upgrading to CS5 and eventually, a Canon Mark III. 

In 2010, Danielle pooled her savings and ventured out on her own, leaving Los Angeles for Chicago with her rescue pup, new furniture, and dreams of a new life. Knowing no one in the Windy City, she knew that this change would be the adventure of a lifetime and help shape the person she would become. For months she would wake up, look out the window, and wonder what she had done. Slowly but surely, things fell in to place.

Danielle lives with her sweet little rescue pup, Buddy, in a cozy apartment where they enjoy music, (neutral) interior design, photography, and cooking.

Alaina Kaczmarski
Co-founder and Editor
Alaina, a Chicago native, graduated from Syracuse University in 2008 with degrees in magazine journalism and psychology. Her inherent wanderlust blossomed after spending a semester in London, so post-graduation, she decidedly packed a U-Haul and headed south to Washington, D.C. with stars in her eyes and not a single connection to call on. She found her first job the old-fashioned way: a newspaper ad and a solid interview. She spent the next year doing communications and graphics for a small children’s advocacy non-profit organization where she gained valuable insight to cubicle life, made great friends, and quickly realized she missed Chicago.

After much thought, Alaina headed back to the Windy City and moved in with her mom (while continuing her NPO work from home). A few months later, unsure of what direction her life would lead, she started her blog, Live Creating Yourself (now AlainaK.com), and began writing about design. And photography. And travel. She found inspiration in the quote, “Life is not about finding yourself, life is about creating yourself.” More than two years later, her blog allowed her to do just that and she launched The Everygirl with cofounder Danielle Moss in 2012.

Alaina lives with her fiance and their two cockapoos in a walk-up on the west side of Chicago. She loves Meg Ryan movies, flowers on her coffee table, and singing instead of talking.


The Team

Allyson Fulcher
Managing Editor

Kristen Mitchell
Assistant Editor
Kristen, a Chicago-area native, brings more than five years of editorial experience to her role with The Everygirl. She graduated from DePauw University (Greencastle, Ind.) with a bachelor of arts in writing and Spanish, and from Northwestern University with a master of fine arts in writing. Prior to joining The Everygirl team, Kristen served as editor-in-chief for a nonprofit organization’s print magazine. She previously worked as a freelance writer and graphic designer, and in her free time, she runs the Chicago-based music website A Beer with the Band. She currently resides in the Southport Corridor and enjoys writing fiction, seeing live music, and spending time with her rescue beagle Ellie May. 

Alexandra Pagar
Director of Business Development
After graduating from Boston University with a B.A. in English, Alexandra went to work for the growing Wayfair and Joss & Main brands in Boston’s Back Bay where she fell in love with the home goods industry and was motivated by the start-up environment. Inspired by her mentors and fueled by her entrepreneurial spirit, Alexandra founded her own public relations firm, APW Public Relations in April 2012. She believes that partnerships should be an organic fit that always brings the strengths of two brands together. She currently resides in the Boston area and in her free time can be found running with her husband, Josh, and two dogs, Charlie and Stella, searching for the perfect vintage items for her home, or testing out a new recipe in the kitchen.

Caitlin Timson
Social Media Manager and Careers Editor 
As an early blog follower of co-founders Danielle Moss and Alaina Kaczmarski, Caitlin anxiously awaited the launch of The Everygirl back in February of 2012, knowing that the site would change her life. Still, it's fair to stay she had no idea how much. After politely stalking the co-founders and convincing them to bring her on as one of their interns, Caitlin started working with The Everygirl only two months after its launch and hasn't looked back since. When she’s not writing, pinning, tagging or snapping, you can find her planning her next imaginary vacation, watching Nora Ephron movies, listening to podcasts and counting down the days until Christmas.



Kat Boogaard
Career Writer
After graduating with a B.A. in Communication and a minor in Journalism from the University of Wisconsin - Milwaukee, Kat sprinted off her college campus and landed a full-time job in marketing. But, as the daughter of two entrepreneurs, she felt a constant itch to venture off and do her own thing. So, after many soul-searching conversations (and too many pints of ice cream!), she collected her courage, escaped her cubicle, and started her own freelance writing business. Since then, she's found a real passion for helping women develop fulfilling, purpose-driven lives and careers. This mission has led her to work as a career writer for The Muse, as well as share self-development and business ownership content on her blog Lemonade Linings. When she manages to escape from behind her computer screen, she enjoys binge watching Netflix with her husband and baby talking their rescued terrier mutt.

Cassandra Monroe
Food Writer
Cassandra spent seven years serving in the United States Army as a Public Affairs Sergeant, or in other words, a military journalist and photographer. On her last deployment, she served as a staff writer with her own culinary column on the base’s magazine by day. By night, she wanted a way to share her recipes and thoughts with the civilian world she missed- that’s when her lifestyle blog was born. Almost two years later, she’s still blogging at Cassandra Monroe. She currently resides in Des Moines, IA and when she's not writing or photographing, you can find her exploring different neighborhoods and restaurants, day dreaming through the isles of interior design boutiques and browsing her television options on Netflix and Food Network.

Reema Desai
Travel Writer
Reema graduated with a degree in international relations from the University of Central Florida. After graduating, her love for travel took her to Thailand where she explored the country while working for a local non-profit. After returning to the states, Reema packed up her bags and moved to Washington, D.C. where she lives now with her boyfriend, Jonathan, and her rescue pup, Mooch. When she isn’t working on travel content for The Everygirl, she works as a freelance photographer specializing in travel, food and lifestyle images. There is nothing she loves more than planning her next trip, cooking a big meal for friends, palm trees, hanging out with her dog, and eating her way through a new city.

Daryl Lindsey 
News & Culture Writer 
Growing up on the not-so-mean streets of Long Island, New York, Daryl knew early on that she wanted to be a journalist. She now works as a digital producer at KUTV2News in Salt Lake City, Utah, where she lives with her husband. When she isn't working or writing, Daryl attends the University of Utah where she is pursuing two degrees in Journalism and Gender Studies. Daryl is passionate about social justice, reading and food-eating.

Erica Gellerman
Finance Writer
Erica is a personal and small business finance expert who is passionate about helping the ambitiously self-employed live a rich life. After majoring in Economics at UC Santa Barbara, she headed to San Francisco to work for PwC. She got her CPA and then decided to head back to school for her MBA at Duke University. Making a career transition and jumping into brand management at P&G, she also dove into entrepreneurship by starting a bridesmaid dress rental company, Style the Aisle, with a fabulous friend. Erica writes about all things money on her own site with contributions to the Huffington Post and the DailyWorth. She’s currently living in London, but her heart belongs in San Francisco. 

Brooke Klauer
Copy Editor
Brooke is The Everygirl’s original team member—meeting Alaina and Danielle for coffee a few weeks before the launch, she loved their idea of an inspirational site for women and wanted in! She was first hired as an editorial assistant and as the site evolved, so has her role: Brooke writes the weekly news column In the Know (with Laicie) and as the copy editor she oversees all written content. She has a B.A. in English from the University of Notre Dame and a master’s degree from Loyola University Chicago. A Florida native, Brooke now calls Michigan home with her husband and their two awesome children. When she’s not in full-force mommy mode, you’ll also find her as the wellness editor for Clementine Daily and occasionally blogging at just a bit, really.