Coloring your hair at home can be a hot mess. You know it’s true. From mixing the pigment and developer, having it splatter all over your white robe, to having the runny product drip down your forehead–the whole process is a necessary evil to avoid expensive salon trips. Not to mention the amount of product that’s wasted if you have short hair! Need we go on?
You can imagine our delight when we were introduced to a product that claims to be changing the game of at-home hair color with advanced technology and a promise of unparalleled efficiency. L’Oréal Paris Preference Mousse Absolue is the first-ever automatic and reusable hair color. With this product, you avoid the at-home hair color mess you’ve come to know and instead just enjoy the luminous, multi-tonal hair color you’ll have when it’s over. Sound too good to be true? We found one reader who was willing to put these promises to the test! Check out her transformation below.
She’s our guinea pig!
Name: Whitney Freaney
Location: Atlanta, GA
Salon-color loyalist or at-home hair color devotee? I usually have my hair done at a salon and I am very particular about it, so I travel back to my hometown to do it. It usually fits in well with my trips to visit my parents but because of all the wedding festivities I have to attend this year, there was a much larger time gap in between. Driving 6 hours just to get my hair done seemed a little ridiculous, so I wanted to try an at home color instead.
Why L’Oréal Paris Preference Mousse Absolue? I got the approval from my stylist (who is also my best friend!) and she said L’Oréal was the only brand she would recommend using. The price point was great and the foam made it look a lot less messy, so I went for it.
What made you choose the color, 300 Pure Darkest Brown? I loved the rich color of 300 Pure Darkest Brown and I knew it would cover up my faded ombré well.
Welp, here goes nothing!
Next up, how do you use it?
Ahh… the ultimate question! Thanks to our friend Whitney, we’ve demonstrated for you!
Step one: PREP
Put on the provided gloves and put a towel over your shoulders. Shake the bottle vigorously at least 20 times. Remove the protective cap and replace with the applicator cap. (You’ll know it’s secure when you hear clicks on both sides!)
Step two: BEGIN APPLICATION
Part your hair and holding the canister vertically, disperse the mousse straight onto the roots. Massage it in like shampoo. Continue this step through all sections of your hair.
Step three: CONTINUE APPLICATION
After you’ve made sure your roots and hairline are fully saturated with mousse, disperse some product into your hands and massage through the lengths of your hair. Then, massage your entire head again. (Yes, again.)
Step four: WAIT 30 MINUTES
Let the color develop for about 30 minutes. During that time, just relax. Make some pancakes. Watch hilarious YouTube videos. Apply a facemask. We don’t care; just make it thirty minutes – deal? Then, rinse your hair thoroughly until the water runs clear. Apply the included Care Supreme Conditioner and leave in for 2 minutes. Once again, rinse thoroughly.
Step five: STORE AND REUSE
Clean off the applicator cap by running it under warm water. We recommend storing the remaining product, extra set of gloves and conditioner for your second use, usually around 4-6 weeks later.
“It turned out amazing. My hair is so shiny and it looks so much healthier.” -Whitney
Between the no-mess application, the advanced color formulation, and the color-protecting conditioner which features a UV filter, Vitamin E, and a conditioning serum, a truly luxurious experience is created in your very own bathroom. And for $15! The bottom line? It’s true: Coloring at-home will never be the same.
Plan on trying L’Oréal Paris Peference Mousse Absolue? Show us your before and after photos on Instagram by using the hashtag #TEGbeauty
This post is brought to you by L’Oréal Paris but the opinions within are those of The Everygirl editorial board.