Since blogging a photo of her inventive and adorable cupcake pops in 2008, Angie Dudley (more popularly known as Bakerella) has jetted around the country promoting her New York Times best-selling book, teamed up with international corporations like Target and Disney, taught Martha Stewart something new in the kitchen, and most recently decorated cake pops at the home of Blake Lively after receiving an invitation from the celebrity herself. Pretty impressive for a southern everygirl who one day decided to take a baking class and document her creations on a blog. Naturally, like many of you, we found ourselves asking: how did she get there? How does anyone accomplish such things from writing a blog?
After e-mailing with Angie who is as sweet as her confections, we discovered that the short answer is: she had a really great idea. We should have known. Great ideas frequently come when you are doing something you love, something you are passionate about. (Which is why we encourage everygirls to pick up new hobbies; learn the thing you always wish you knew how to do; start writing more, or singing more, or running more. Alas, we digress…)
What we didn’t realize is that for the past four years Angie has continued to work full-time as a graphic designer while simultaneously maintaining her site Bakerella.com and traveling for her book and PR appearances. The hard-working Georgia native regularly gives up weekends to bake, photograph, and write blog posts for the upcoming week. And in addition to the glamorous book deal, TV appearances, and products, Angie’s seemingly sprinkle-covered life has its own share of hardships. In 2011, she underwent her second kidney transplant with her mother as the donor. The first time she had surgery was when she was in college at the age of 20 and was initially diagnosed with Focal Sclerosing Glomerulonephritis (FSGS). So whether you’re new to blogging or have been doing it for a while and wondering how these big name bloggers got to where they are, there is no secret. Everyone will tell you: hard work, creativity, and passion show through in the product. Produce a good product, and people respond. Angie of Bakerella epitomizes what an everygirl can become with a single great idea, a willingness to put herself out there, and a bowl full of pink frosting.
Full Name: Angie Dudley
Year you started Bakerella.com: 2007
Educational background: Bachelor of Arts from Georgia State
What was your first job out of college and how long did you hold that position?
Graphic Designer, and I’m still there.
How did you get into blogging? Did you have a passion for writing or any background in photography or computer graphics, or was it simply a love for baking that motivated you?
I really wasn’t interested in blogging. I only started a blog to keep track of things I wanted to bake. I never expected it to grow to what it is today. Just take a look at some of my earlier posts and you can see what I mean.
What inspired the creation of cake pops?
I had been making cake balls for a few years. (They’ve been around for a while.) But I wanted to turn them into something much cuter so I started with a cake pop that looked like a lollipop and decided that wasn’t cute enough. So I figured out a way to make them look like little cupcakes using a small cookie cutter. What did that first batch look like? The photo on my site and book is actually the very first ones I made. I couldn’t believe how great my idea came out on the very first try.